Business plan for opening a store

Business plan for opening a store (5 articles in general)

In our ordinary daily life, business plans are used in many places. Business plans are the way for entrepreneurs to knock on the door of investors. "stepping stone". How to draw up a business plan appropriately? The following is a store business plan (5 general articles) that I have carefully compiled. It is for reference only. I hope it can help everyone.

Store Business Plan 1

1. Project Introduction:

Relying on China's largest C2C online shopping platform - Taobao, through e-commerce transactions, we create A competitive online shopping mall on Taobao.

2. Investors

I plan to create Cuican Industrial on November 10, 20xx. Cuican Industrial will create distribution and logistics integration and group operations. Taobao Mall is a virtual shopping mall, and Trend Mall, a subsidiary of Cuican Industrial, will be dedicated to the field of online shopping.

Initial investment capital: 5,000 yuan

3. Product and enterprise market analysis

The products of the trend mall are mainly fashionable jewelry

Targeted at a customer base of 16-28 female friends

This product has a relatively large demand in the market and fierce market competition. It needs to be operated through new marketing techniques to quickly occupy the market and obtain higher customers. Satisfaction.

Marketing techniques: guide the market by integrating social resources, and obtain more customer groups through benefit sharing. Original customers who introduce new customers will receive a 10% discount from the store, or free shipping as a marketing tool.

IV. Product Source

The early inventory of products will rely on physical stores. When the daily business volume of the store is maintained at more than 10 orders, it will have inventory.

Product price issues (online store sales guidance price, minimum transaction price, supplier settlement price and delivery fee) and loan settlement methods (there are three methods: the first is to directly transfer the product after receiving the order. The purchase payment is remitted to the merchant's account, and the supplier immediately completes the transaction after receiving the payment according to the user address and quantity provided by the online store; the second is to prepay a certain amount of payment to the merchant and then receive the payment. After placing the order, directly notify the supplier to deliver the goods and quickly complete the transaction; the third is to negotiate with the supplier to deliver and pay at the same time or even settle after the transaction is completed to save money; I personally think that the third method is better, because you and The relationship with suppliers is not ordinary, and in order to save money), we ensure the smoothness, quality and reliability of the supply of goods, and establish a business model in which we only need to notify the merchant when receiving an order, and the merchant will directly deliver the goods to the customer, with the least risk. (It is best to use this model, otherwise it will consume a lot of manpower and material resources); if it cannot be shipped directly by the merchant, then you have to receive the order and purchase the goods directly and then use direct mail (pay attention to packaging the product securely in cartons. It is best to put some cushioning materials inside, such as pearl cotton, foam plastic or crumpled newspapers. The outside of the carton should be sealed with tape to prevent the box from falling apart. It is best to use a baler to tie it up to avoid damage or leakage during transportation. credibility).

5. Logistics services

Logistics services are planned to use mature networks such as YTO and STO, and the prices are negotiated prices, about 6 yuan per ticket.

6. Exit Mechanism

In the early stage, there is no inventory problem by relying on physical stores; in the later stage, after the inventory is held by oneself, unsalable goods will be promoted by setting up stalls, and returns to suppliers are not allowed. In this way, we can reduce inventory pressure and quickly withdraw funds. Shop business plan 2

1. Entrepreneurship background

Today, with the rapid development of our country's economy, the market is becoming more and more perfect, and the products are becoming more and more abundant. Whether it is a productive enterprise or a business, as long as we grasp it well Mastering the logistics aspect is equivalent to mastering the lifeblood of the whole body.

In the electronic information age, information is developed, and the competition in the market in various places is the competition of time. It is time that requires us to complete the services our customers need as quickly as possible.

The economic development of the entire northern Jiangsu and southern Shandong provides a broad space for the development of logistics. We have seized the Xinyi area, an emerging transportation hub city, and relied on a good industrial and agricultural foundation. Backed by preferential entrepreneurship policies, we have a good platform for entrepreneurship.

2. The establishment of the company

Zhongyuan Logistics Company is committed to integrating regional logistics resources. The company is located in Xinyi, an emerging transportation hub city. It is a regional logistics company for surrounding areas. The company's main business is: product transportation, storage (i.e. warehousing), processing, packaging and distribution. The company adopts the organizational form of a limited liability company, and the company's rights and interests are owned by investors.

3. The company’s development plan

In the first year, the company was established, warehousing and office space were established, business process design was completed, and the construction of information platform was completed. The initial business center was built in Xinyi area. Network of business relationships and try to develop into surrounding areas.

Starting from the second year, we will cooperate with companies in surrounding areas to build a regional logistics network. Gradually contact businesses at home and abroad and become their logistics service provider in southern Shandong and northern Jiangsu.

The long-term plan is to develop the company into the most powerful logistics company in the Central Plains region, with business covering the whole country, involving overseas business, and complete technical facilities.

IV. Company composition and management

The company was founded by four students from our college, majoring in e-commerce and accounting. We will hire Mr. Zhou Yuquan as the company's logistics technical consultant, and Mr. Guo Jingmin, the former Xinyi Railway Freight Director, as the business development consultant.

The company will recruit some logistics technicians, computer personnel with e-commerce platform development experience and personnel with relevant work experience to form the initial company.

We will be people-oriented, in line with the service concept of "one for everyone, everyone for one", and create a logistics enterprise with humanized services to improve the quality of employees and enhance the team concept as the basis for the survival of the enterprise. Create first-class services and first-class enterprises.

5. The company’s service concept

Our service tenet is: more convenient, safer and more punctual logistics services.

Our goal is to build the company into a larger logistics company within a radius of 150 kilometers with Xinyi City as the center. The company's business scope includes domestic and foreign logistics intermediaries, comprehensive logistics companies with transportation services, electronic logistics, management services, and packaging logistics. Store Business Plan 3

Foreword

As young people now have higher and higher requirements for personalized clothing, students from Water and Power College, Economic Vocational College and Hope High School live in They study and live in Lijian Town, which is far away from the city. However, the clothing market in Lijian Town is small and far from meeting their needs. This also provides a good development opportunity for us to start a business. The three schools are our first target group. They are at the age of pursuing fashionable personality. Our personalized clothing will bring them something different and fresh. sense, and the Internet is always leading the trend, so opening a personalized clothing store online is very promising.

1. Market Analysis

(1) Market Opportunity Analysis

Today is an era that pursues individuality. People are tired of the sameness and do not want to see the same on the street. There are people wearing the same clothes and carrying the same bags as me. I hope that the things I like in the mall are unique and specially designed and made for me. I want to build this place full of business opportunities and broad development prospects. Nowadays, it is also the Internet In the trendy era of development, e-commerce is gradually developing. Opening a store on Taobao is also one of the opportunities for us to start a business online.

(2) Determination of the target market

The first is the Lijian market, including school groups such as Hydropower College, Economic Vocational College, Hope High School, Overseas Chinese Middle School, etc.; most of these target groups are students , the consumption level is not high, but they pursue personalized and fashionable clothing. The clothing in Meiyiba is affordable and suitable for this type of consumer group.

The second is the Taobao website, which targets consumers all over the country. T-shirts are a popular demand in summer, and personalized T-shirts are pursued by the younger generation and are in high demand.

(3) Competitor Analysis

In the clothing market, physical stores sell a lot of personalized clothing, and there are also many personalized clothing stores on the Internet. The development of these stores has been quite mature. We are It's still in its infancy and lacking in every aspect.

(4) SWOT analysis

1. Advantages

(1) Price advantage

In terms of price, "Beautiful Clothes Bar" website The store also occupies a greater advantage than some similar stores offline. First of all, due to full utilization of network resources, the cost of renting a store and some unclear-targeted publicity costs can be greatly saved. Secondly, based on the network platform, users can also easily design their own personalized T-shirts online. Under fully automated operations, merchants can greatly save the manpower used to communicate with customers, thereby reducing costs.

(2) Advantages of original personalized design

Although the products sold by "Beautiful Clothes Bar" are clothing products, due to the simple structural design of T-shirts, style changes usually occur at the neckline. , hem, cuffs, color, pattern, fabric and shape, it is generally divided into three forms: sleeved, vest, and belly-opening. The specifications are also relatively clear, and the value is mainly reflected in the design of the pattern. The requirements for fabrics are relatively low, so customers have low requirements for its experience. These characteristics make T-shirts highly marketable online.

(3) Fabric advantages - environmentally friendly and natural

People not only want to dress beautifully, but also wear healthily. Bamboo charcoal fiber is a green and environmentally friendly ecological fiber. In addition to its natural antibacterial properties, bamboo charcoal fiber , shielding ultraviolet radiation, soft, warm in winter and cool in summer, it also has a noble, elegant and natural style. In response to people's pursuit of green environmental protection and fashionable trends, Meiyiba, as an original brand, not only satisfies consumers' personalized clothing, but also satisfies people's yearning for healthy clothing and natural requirements. The price range of bamboo charcoal fiber T-shirts is 100-200 Yuan, this range is more in line with the price needs of most young people when purchasing clothing. "Beautiful Clothing Bar" can fully cater to customers' personalized and environmentally friendly needs for T-shirts. Customers can not only choose their favorite patterns on this online platform, but also use their own design works to print their own unique personalized T-shirts. . In order to reflect your own unique style, you can also reflect your own initiative in sales.

2. Disadvantages

(1) The product types are not rich enough and lack influence

(2) The credibility of the online store is low. There are currently a large number of online shopping malls. After the establishment of the "Beautiful Clothes Bar" online store, it takes a reasonable period of time to carry out market promotion and accumulate credibility.

(3) Online stores do not have fixed consumer groups.

(4) Among the personalized patterns uploaded by customers, there may be some patterns that infringe on intellectual property rights.

3. Opportunities

Since this personalized industry is still in its infancy in China and is an emerging thing, the status of all merchants participating in it is equal. No company with authoritative status emerged. Therefore, as long as you work hard, you have the opportunity to win a high market share.

4. Threats

Although "Beauty Bar" is an online platform that provides personalized products, it does not break away from the essence of an online mall. At present, the technology for establishing online shopping malls has become increasingly mature, and the cost of establishment is also declining. Therefore, many latecomers will enter this field driven by huge profits.

2. Online store strategy

(1) Online store goals

To achieve our entrepreneurial goals, build our own brand on campus within half a year, so that everyone can Everyone can know about our online store, products and services. Let everyone wear the unique clothes they want and satisfy customers' unique dressing styles. On Taobao, our store can have a certain degree of credibility, have its own dedicated loyal customers, and a steady stream of new customers.

(2) Product strategy

1. Main products: independently designed personalized T-shirts and finished T-shirts that are popular in the market, with guaranteed quality and novel styles; customers can If you design your own pattern, you can also purchase our existing finished T-shirts to meet customer needs.

2. Affiliated products: socks, hair ties, etc., allowing customers to buy daily necessities while buying T-shirts. Store Business Plan 4

1. Project Introduction

Relying on Taobao, China's largest C2C online shopping platform, through e-commerce transactions, we will create a competitive market on Taobao. Online store - fashion trend. I want to open a fashionable clothing store on Taobao in July 20xx. Taobao Mall is a shopping mall, and Fashionable will be built as one of its highlight stores.

2. Overview of the online store

1. Investment arrangement: use the smallest capital investment and do your best to earn satisfactory income. Expect to invest around 5,000 yuan first.

2. Basic situation of the online store:

3. The purpose of the online store: to catch up with fashion and make it exciting for you and me.

4. Process: Design an online store--choose a store platform--apply to the platform to open a store--purchase goods--log in products--marketing and promotion--sales service--transaction--evaluation or complaint --After-sales service (or go to Taobao homepage to register as a member--Open a store for free--Fill in user information--Bind Alipay account--Taobao store test--Log in account--I am a seller--Basic settings--Product description and Release, etc.--Marketing and Promotion--Alibaba Wangwang Online Customer Service--Transaction--After-sales Service)

3. Product and enterprise market analysis

Target market setting: customer base based on Young consumer groups are the main group, and friends aged between 15 and 40 will be the largest customer group of our online store. Fashionable products mainly include fashionable jewelry and clothing. After further market research, it was concluded that this product has a large demand in the market and the market competition is fierce. It needs to be operated through new marketing techniques to quickly occupy the market and obtain high customer satisfaction. Give original customers who introduce new customers a 20% discount on store items, or use free shipping marketing techniques to attract more new customers and retain old customers.

IV. Product Source

Purchase directly from the wholesale market. Or the early product inventory will be based on physical stores. When the store's daily business volume is maintained at more than 10 orders, it will have inventory.

Product price issues (online store sales guidance price, minimum transaction price, supplier settlement price and delivery fee) and loan settlement methods (there are three methods: the first is to directly transfer the product after receiving the order. The purchase payment is remitted to the merchant's account. After receiving the payment, the supplier immediately delivers goods according to the user address and quantity provided by the online store to complete the transaction; the second is to prepay a certain amount of payment to the merchant and then directly notify the supplier after receiving the order. The third is to discuss with the supplier that the delivery and payment can be done at the same time or even settled after the transaction is completed (which is more economical) to ensure the smooth supply, quality and reliability of the supply. When we receive an order, we only need Inform the merchant that the merchant will directly deliver the goods to the customer, which is the least risky business model; if the merchant cannot deliver the goods directly, then you have to receive the order and purchase the goods directly and then use direct mail (note Pack the product securely in a carton, preferably with some cushioning material inside, and seal the carton with tape several times to prevent the box from falling apart and avoid damage or leakage during transportation that will affect your reputation).

5. The main development strategic goals and stage goals of the online store

1. Strategic goals: We are firm and persistent in one goal - the pursuit of fashion, exciting for you and me! Continuously explore and innovate the treasures of your own online store. Several new trendy products are launched every month.

2. Stage goal: Find suitable sources of goods for your own online store to ensure quality and quantity, slowly penetrate into the market, and develop customers.

3. Progress arrangement: The first stage: exploring new fashion products, market research, and analyzing questionnaires. The second stage: Taobao store opening and maintenance; the third stage: publicity and promotion; the fourth stage: entering the normal operation of the online store.

Online store supplies publicity planning plan: discount promotions, gift promotions, limited supply, establishing friendly links with other online stores, and using publicity methods other than the Internet

6. Logistics services

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Logistics services are planned to use mature networks such as YTO, STO, Yunda, and EMS. The price is negotiated, with a single ticket being about 6 yuan. We will also implement free shipping measures for customers based on the purchase volume and preferential policies of the products.

7. Risks

There are still many risks when opening a Taobao online store, such as resource (raw material/supplier) risk, purchase risk, market uncertainty risk, transaction security risk Risks, risks of backlog of goods, management risks (including personnel/personnel turnover/dependence on key employees, etc.

Response policy: Find some products that are uncommon offline or have not been circulated in the market to find the cheapest, best quality With good and stable supply channels, we can not only find the only one, but also find relevant and relatively unique products to sell, and innovate some new products ourselves. We can use the Internet to regularly send introductions to relevant products to customers to keep them informed of the latest discounts. , promotions and latest products. Regularly send news emails to customers. Use the email and contact information left by customers to regularly send customers relevant discount products, and members can exchange for gifts, thoughtful member birthday gifts, etc.

8. Exit Mechanism

In the early stage, there will be no inventory problems by relying on physical stores; in the later stage, after the inventory is held by oneself, the unsalable items will be promoted by setting up stalls. It is not recommended to return goods to suppliers to reduce inventory. Pressure to quickly withdraw funds. Store Business Plan 5

1. The potential and trends of convenience stores

In recent years, due to the increasing number of large-scale stores, small and medium-sized stores have The backwardness of varieties, business projects, and business concepts, coupled with high operating costs, have resulted in smaller and smaller living spaces, which has triggered changes in business formats, resulting in the emergence of convenience stores, another business format that exists between supermarkets and small grocery stores. .

Convenience stores are mainly small supermarkets opened for the convenience of surrounding residents or people. They are a retail format that exists on the edge of the business district market of large comprehensive stores and shopping malls.

A retail format that mainly operates a complete range of business items and sells daily fast-moving consumer goods. It is mainly opened in communities and places with a large floating population and where fast-moving consumer goods are sold, or near schools. The business district generally only covers the surrounding area. 200M range.

The operation of convenience stores should firmly grasp the blank spots in the market of large-scale stores, and provide consumers with a convenient and fast shopping environment based on the convenience of consumers, so as to win consumption.

Mainly engaged in fast-moving consumer goods, daily necessities, books and newspapers, chargeable business agencies, pastries, fruits and vegetables, etc.

Because it has the operating characteristics of a supermarket and a grocery store. The cost, price and convenience advantages quickly won the favor of consumers, so they developed rapidly and formed chain operations.

In the future, as the pace of life continues to accelerate, first, comprehensive large-scale stores, First, convenient and fast convenience store operations should be the development trend of the retail industry.

Due to the relatively low economic income level in China and its late start, there are currently no outstanding companies in the convenience store format. Everyone is in the market. Exploring while doing things leads to slow development of the industry.

2. Site selection

(1) Business district concept

The business district of a convenience store is generally located within a straight-line distance of 0-200 meters from the store. The effect is relatively poor when it exceeds 200 meters, and the operating area is generally 60---200 square meters.

(2) Business location selection

Generally they are in the community (with its own business district) and popular places on the roadside, or next to hypermarkets (with the help of other people’s business districts) business district), in order to achieve their own business profits.

3. Investment plan

(1) CI design

1. Corporate logo

It should clearly reflect the operation of the convenience store The information must conform to the operating characteristics of the convenience store, and must be able to effectively combine existing resources to design the enterprise's CI. It is necessary to design the corporate logo of a convenience store chain that reflects the operating characteristics of Sunshine Supermarket.

2. Corporate philosophy

Provide convenient shopping conditions for the public

Provide consumers with high-quality services

Provide consumers with suitable Products

(2) Investment plan

1. Fixed facilities

Ceiling - the decoration of convenience stores does not need to be luxurious, as long as it conforms to its own business characteristics. And it can leave customers with a clean and comfortable environment. Generally, you only need to use a white ceiling or other warm-colored ceilings. However, you should pay more attention to the matching when laying out and decorating. The more common ones are white putty ceiling, or Drywall.

Ground - Since convenience stores are open for a long time and basically sell daily food (food sales account for 50-60%), the colors of the store are required to be relatively light, bright and fresh. Due to the reflection effect of light on the ground, store floors are generally required to be mainly plain and light-colored. Milky white or beige floors are generally used.

Signboard - The signboard of a convenience store is generally equivalent to the street width of the store. There is no need to consider luxury when making it. It only needs to match its own characteristics, effectively fit the business characteristics of the company, and conform to the convenience store itself. Features, if necessary, in order to save costs, you can also consider sponsoring the production by enterprises.

The floor in front of the store - as long as it is flat, easy to maintain hygiene, and will not cause too much dust, usually a plain floor or a cement floor will be used directly.

Wall - In order to ensure the brightness of the store, convenience stores generally use white imitation porcelain as the decorative color of the wall. They can also use advertising pictures for decoration with the purpose of highlighting the commercial atmosphere. When using advertising pictures It is generally required to use light box films with higher reflectivity.

Lighting - mainly white or warm colors, most of which use white fluorescent tubes. Under normal circumstances, one tube of 10-15 square meters is needed to make the luminosity meet business needs. .

Sounds - In order to ensure customers' comfortable shopping psychology, convenience stores are generally equipped with low-power speakers, and mainly use open and soothing background music.

2. Business equipment

Computer - Generally, each store is equipped with a cash register. Its functions are both front and back, and there is no need to equip a special back-end operating system.

Software - connected to the headquarters, all stores use the software system uniformly to facilitate management and monitoring by the headquarters, and the headquarters can conduct inventory management according to the system.

Cashier counter - cashier counter and management workbench.

Shelves - In terms of square meters, one set of shelves is required for every 4-4.5 square meters. You only need to use ordinary shelves. Freezer - Because convenience stores are convenient for nearby residents, convenience stores generally have two freezers, one is a beverage and beer cabinet, and the other is a dedicated ice cream freezer.

Other equipment - such as book cabinets and pastry cabinets, can be added according to the needs of the business projects.

3. Commodities

In the product structure of convenience stores, food accounts for 50%, daily cosmetics 20%, daily necessities 20%, and other 10%. About single products are needed Count 2000 to 3000 species.

(3) Business philosophy

1. Meet the needs of target consumers - because convenience stores operate fast-moving consumer goods, they generally choose products that are commonly sold within the store. The products they sell mainly focus on small inventory and fast turnover

2. Provide convenience for consumers - nearby purchasing conditions, door-to-door delivery can be appropriately considered, and business projects should be carried out according to the needs of surrounding residents. Product configuration

IV. Management and operation

1. System management

In the operation process of chain convenience stores, management and efficiency are closely related. Therefore, Institutionalized management is very important in the operation process. Related management systems include:

Attendance system

Health management system

Report management system

Energy consumption management system

Equipment management system

Fixed assets management system

Procurement management system

Cash management system

Regulations on salary payment and management

Employees’ guarantee system

Regulations on authority of managers

Employees’ reward and punishment system

Employee work system

Shelf operation management system

Commodity distribution management system

Warehouse management system

Meeting management system

Consumables management system

Communication equipment and equipment management system

2. Product management

In order to maintain the image of the company and ensure that customers are in the store To be able to buy fresh products that meet your requirements, the relevant systems are:

Commodity entry system

Commodity sales report

Purchase report

Slow-selling report

Best-selling product statistics table

Reward and penalty system for products

Product equipment declaration system

Handling of nearby products

Product sales assessment

Management system for promotional products

3. Inventory management

Due to convenience store products The turnover volume is very small, so a strict commodity management system in the operation process can effectively prevent unsalable goods, improve the turnover rate of goods, and establish an effective commodity distribution mechanism. The relevant systems include

Inventory reports Management

Inventory restrictions

Product turnover cycle and inventory reference

Goods transfer application form

Return management regulations

Inventory turnover assessment

Commodity distribution management system

Assessment of slow-moving goods

4. System management

Systematization, information Digital management can effectively reduce the loss of goods, strengthen the frequency of communication between stores, and quickly realize the circulation of goods, thereby making the flow of funds more effective and promoting the healthy development of enterprises. Therefore, chain stores must use it The computer system is connected to the network for unified management to improve work accuracy and efficiency. The relevant systems are:

Operator management regulations

Operator permissions

Confidentiality regulations for operators

Formulating the relationship between turnover and employee wages;