Boku Com recruitment

1998~200 1

Domestic online bookstores appeared after 1997 and were provided by Netease, which provided a material basis for the initial development of bookstores. In that era of private network, many netizens who like reading started their own personal websites.

In March, 1998, Literature City came out. At present, the page views of this website have exceeded 1 10,000, and the mail subscriptions have reached 1 10,000.

In May, 1998, "Golden Bookstore" was launched online. Through detailed classification and various information, the number of visitors to the website is about 30,000, and the number of mail subscriptions is close to10,000.

On July 1998 and 10, "Book Road" was formally established, and now it has developed into a large-scale literary website with more than 10,000 daily visits on its home page. Since 1999 opened the mailing list in June, the number of subscribers has reached 5000 in just three months.

Online bookstores were mainly reprinted in the early days, and their copyright awareness was weak. Some websites enrich their content by scanning physical books such as martial arts and romance online, while more websites are directly reprinted from other stations. In this case, the content of each station is similar.

During this period, serial works such as "Datang Shuanglong" and "Star Wars Heroes" became the killer weapon for various book stations to attract readers. Many new readers come into contact with the Internet in order to catch up with Huang Yi's "The Tale of Two Dragons in Datang". "Because it is serial, only one volume is published in Hong Kong every month, so surfing the Internet naturally becomes the best way to get a sneak peek". Which station uploads quickly, which station scans and proofreads with high quality, which book station can attract more readers.

Among the early bookstores, Crouching Tiger, Hidden Dragon has the best proofreading reputation, and the exquisite proofreading of its collection works has become the first choice for netizens. Crouching Tiger, Hidden Dragon not only scans the physical books of the school, but also serializes original works such as Charm and Water Dragon on the website. It can be said that Crouching Tiger, Hidden Dragon should be the best online bookstore in that era. However, due to the small number of collected works, the traffic of the website will never be comparable to that of the comprehensive book city. Instead, it adopted a better version of Crouching Tiger, Hidden Dragon Scan Gold Bookstore, which became one of the top ten most influential personal websites in Chinese mainland with its massive works and meticulous classification, and won the second place in the 98 personal homepage contest.

At that time, the network was still in the portal period, and readers found that most of the new literature websites entered through portals such as Yahoo, or through friendly links between stations. Friendly links are almost the only way for many websites to develop new members, and new websites are difficult to enter.

In this environment, Golden Bookstore firmly occupies the first position of online bookstore by virtue of the advantages of pioneers. As the saying goes, "I don't know the gold bookstore when reading online, and it's useless to call a net worm."

With the development of the website, Golden Bookstore noticed the problem that "the proportion of online original works is not enough, and the importance of book reviews is not enough", and opened a column of "Online Originality" and began to cultivate online originality.

It can be said that judging from the monopoly position of the gold bookstore at that time, as long as its development did not make too many mistakes, it was difficult for other online bookstores to pose a threat to it.

However, the intervention of capital changed the trajectory of fate.

199965438+In February, Doremi Chinese bought 16 of the top 20 personal websites in Netease's personal website list for RMB 4 million. Including Golden Bookstore, China Football Network, Broad Sky Download, Kobayashi Guangji and other well-known domestic websites.

After the Golden Bookstore was acquired, due to copyright considerations, it dared not copy too much in its operation, and many readable works could not be included, but there were not many original works, which led to the gradual loss of readers and gave up the dominant position of online bookstores.

Almost at the same time as the acquisition of Golden Bookstore, Boku was established in Silicon Valley, USA, and conducted large-scale recruitment in Beijing. Just from a well-known domestic book and newspaper, Xinboku poached more than a dozen editors and journalists, many of whom were the backbone of the newspaper, which caused quite a shock to the whole publishing industry at that time.

Thanks to the support of American industrial capital rather than venture capital, and the presence of senior booksellers, Boku's future was once favored by the industry. At the beginning of the venture, Boku's series of promotional activities were also dazzling: first, it was widely advertised in major media, and then it joined hands with China Youth Publishing House, Peking University and other units to launch activities such as "Walking the Yellow River" and "Dunhuang Tour", which was huge. Later, he bought a large number of electronic copyrights of his works to cultivate China's "Stephen? ; He signed contracts with a large number of writers such as Wang Shuo and Chen Cun in the name of "Jin". It can be said that in order to expand the popularity and website views, Boku really spent a lot of thought.

The spirit of charging for downloading and reading advocated by Boku is out of place in this era of Internet hegemony where free is the general rule. Piracy is very popular, and its most important upstream resource-thousands of e-books signed with almost all famous writers, authors and scholars in China-has never been brought into play. Coupled with the lack of network conditions at that time, the number of Internet users was small, the internet speed was slow and expensive, and there were no convenient payment conditions.

After the first investment, investors refused to make additional investment on the grounds that the profit model was unrealistic. By the end of 200 1, Boku's bankruptcy declared the failure of the first attempt to charge e-books in China.

With the bursting of the internet bubble, the golden age of online bookstores has come to an end. A large number of initial online bookstores closed down, and the surviving websites had to start trying their best to make profits.