What operations does Taobao have?

This needs to be done by the operators themselves. Unlike those big companies, there are usually people who are responsible for operating specific tasks, who will put forward detailed analysis, and then you can generally review them. However, for small-scale teams, data analysis needs to be done by operators. You need to analyze the data of the whole industry, decide the main payment according to these data, and predict which ones will sell well. You need to analyze the data of the store. Such as traffic clearing, conversion, payment, etc. According to these data, determine where your store has problems, where it needs improvement and where it needs maintenance.

2. Baby optimization, title optimization

For those small teams with a few people and a dozen people, title optimization is one of the key points of operation. Nowadays, many people say that looking for an operation is actually looking for someone to do optimization, unlike a big company responsible for optimization, promotion and planning, but for a small team, he has to do all these things. Now it can be said that baby optimization is also an important job of free traffic, so this.

3. Drainage lifting

Drainage is necessary for small team operation. He should not only plan how to drain, but also practice how to drain himself. Even for some small teams, people don't give you an operation assistant. These things need you to do alone. You need to make your own through train, and you need to make your own drilling exhibition. Drainage outside the station also needs to be done by yourself, so at this time you need to know how to drain and how to practice the operation. Instead of saying a general direction, because these are all you have to do.

Analyze competitors

It must be done. For example, for myself, after I first choose to give people a simple optimization, my focus is to start studying competitors. I want to know which treasures and shops are our competitors first, and then study how they drain. Daily transactions in their shops, such as we both drive cars, I have to analyze how much the daily through train costs. For example, he competed with me for the first place in the through train every day for several days, but after a few days, he suddenly retreated to the back. At most, he occasionally comes to compete with me once or twice during the rush hour. At this time, I will judge that this competitor is not strong. If his capital can't compete with mine, if his optimization is not in place, he and I can't make a profit.

5. Communicate well with artists

This is very important. Artists and customer service must belong to operation management, so it is important not to let him be alone. If it is an operation, you should make an agreement with your boss in advance, and you are entirely responsible for the art design. Then you need to communicate some ideas with the artist, and don't let the artist do the details. You don't care about anything, just optimize something.

6. Marketing planning and resource integration

Optimization is only one aspect. Many times, the integration of marketing and resources is more important than optimization, so you need to plan how many marketing and what to do every month, which is ignored by many small teams. They do optimization every day, and even after a year, they rarely plan marketing and integrate resources. Generally speaking, the boss went to the last activity without any marketing plan.

7. Specific Taobao operation process

The operation of the small team here is no longer a commander. What he wants to do needs to be concretely implemented. In addition to planning, he also needs to implement it himself. Therefore, Taobao's process should not only be understood, but also refined and very skilled. Generally speaking, the operation is more like a commander, but you must be decided by your boss, that is, you must make achievements. Next, you must decide by your subordinates, and you need to make them proud and satisfied with their achievements.