How to do business well?

"If you want to do business, be a man first". Only if you have a good personality can others respect you, treat you as a friend and trust you, and become a business partner. Having both ability and political integrity, we must first become a noble person, and only talents can be called real talents; Otherwise, unscrupulous customers will not believe you, and your boss and leaders will not trust you. Morality is listed as the first important condition when recruiting marketing personnel in general enterprises, because consumers, customers and the public generally obtain the image, quality and level of enterprises through marketing personnel, who are the forefront of enterprises' contact with society and a mirror to reflect enterprises to society. The public accepts this enterprise and its products through the recognition of marketing work. If the marketing personnel of an enterprise have a good attitude, dedication and high morality, consumers can quickly accept the products of the enterprise.

confidence

Confidence should include three aspects. First, confidence in yourself. If you believe that you can do well and be a dedicated and excellent marketer, then you can overcome all difficulties and do your job well. "Everything depends on human effort", as long as you want to do it well, you will do it well. The second is confidence in the enterprise. I believe that the enterprise can provide you with good products, give you the opportunity to realize your value, let all your activities fully integrate into the enterprise behavior, and be proud of being a member of the enterprise, that is, pride, identity and loyalty. Third, confidence in the product, I believe that the product you sell is the best. You are using this product to give your consumers and your friends the best service, which will definitely make them happy.

Be diligent in thinking and be a conscientious person.

Everything will happen to those who make up their minds. Only by observing, analyzing, summarizing, summarizing and refining everything can we make achievements in our work. Only by being a conscientious person can we capture every tiny change, make a quick response and capture every piece of information. "Nothing is difficult in the world, if you put your mind to it". Only by being willing and diligent in thinking can we improve our working methods. "Learning is the center, abandoning it as the bottom and realizing it as the top". Diligent thinking can help us understand, improve and do better.

Able to bear hardships and stand hard work

Marketers are bitter, and they can't do it without fighting spirit, at least not well. Being able to bear hardships and stand hard work is necessary for a marketer and also the capital of a marketer.

Good psychological quality

Because marketing work is full of ups and downs, it can be said that setbacks are commonplace for marketers. Without good psychological quality and cheerful personality, it is impossible. After some setbacks, many marketers left and changed careers. "How can you see a rainbow without experiencing wind and rain?" Marketers should have good psychological quality, be arrogant in winning and be indomitable in losing.

toughness

Entrepreneurship is not smooth sailing, and there will be many problems and obstacles; At this time, it is necessary for us to find a way to solve the problems we encounter. Must have toughness, patience and perseverance. When you encounter difficulties, you start to shrink back, and you lose confidence. So there is nothing you can do. "If you are sincere, the stone will open."

social skill

The essence of marketing work is the public relations process. Generally speaking, an excellent marketer must be an excellent public relations person. If I ask who has the most friends, I think it should be marketers. What level, what occupation, where, friends with extensive education. It can be said that most people you know are capital, and marketers must have a broad mind that embraces all personnel. For an excellent marketer, it is more important to seize all the time and opportunities to make friends.

quick response

Some people say that marketers should have the cunning of foxes and the cleverness of falcons. Marketers should be good at discovering every useful information around them, responding quickly to every small change around them, and thinking quickly. The negotiation process of an enterprise is a race of reaction speed and a contest of wisdom.

enthusiasm

Only with enthusiasm can we ensure that we can exert all our strength and talents. A person's ability is different, but the key is to see how much you can play, which depends on enthusiasm. Use your enthusiasm to ignite each other's fighting spirit. Moreover, enthusiasm can be transmitted. If a person devotes himself to his work, he can motivate people around him and infect them to do it with all their might. A person with great ability but no enthusiasm is equal to zero.

Wide range of knowledge

Marketers should contact people from all walks of life and at all levels, so it is necessary to know what all kinds of people like to talk about, so that they can have the same topic with each other and speculate when talking. But this kind of knowledge is profound, not necessarily profound. Because we don't have the time and opportunity to do too much understanding and research. Our knowledge can be said to be a miscellaneous subject, which can involve astronomy, geography, tourism, current affairs news, literature, art, music, sports, flower cultivation, fishing and so on. Some marketers have a habit of buying a daily newspaper or newspapers and magazines such as football and sports from the newsstand every day before going out to wait for the bus, mainly to adapt to the same topic of all kinds of people.

do one's duty

Every word and deed and every move of a marketer represents the company, and the company image is reflected to the public by you. It can be said that marketers are diplomats of enterprises. Therefore, marketers must have a strong sense of responsibility, do their own jobs well, generate more sales and create more benefits for enterprises; At the same time, you can reflect the corporate image, mental outlook, corporate culture and ideas to the society. If a person has no sense of responsibility, his performance is bound to fail. Their company's development of this market will undoubtedly be affected, delaying the progress of the whole market. If you don't pay attention to your words and deeds and leave a bad image to the local public, the local public will think your company is poor. Once this bad idea is generated, it is difficult to reverse it, and even if it is sent to others, it is not easy to implement it.

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Marketing personnel's goals:

Maybe every enterprise has different target assessment for marketing personnel, so we should be targeted and "hire only according to quantity". This is why many people have made outstanding achievements in this enterprise, but they have gone to another enterprise but are useless; It is also the reason why some professional managers of foreign companies have not achieved much after going to state-owned enterprises or private enterprises. Because the target requirements of these types of enterprises may be completely different! In this way, the quality of the required marketers will of course be completely different!

If we need front-line marketing personnel, from the perspective of the whole FMCG industry at present, the most commonly used work objectives are: sales volume, product coverage and market share;

If we need a front-line marketing supervisor, we should let him achieve the grass-roots management goals and grass-roots implementation goals; This is their important job responsibility;

If we need a front-line sales manager, we may also regard regional management as an important goal of our work and the goal of team building. In addition to being responsible for the performance of subordinates, managers also have at least two key indicators: management and construction.

Quality of marketing personnel:

The goal determines the quality requirements of the required personnel. With clear requirements for the job orientation of marketers, it is very obvious what qualities marketers should have. Let's analyze it in detail:

First, the sales target reaches the necessary quality:

● Willing behavior: When we examine the quality of marketers, we often take intelligence as the first factor consciously or unconsciously. In fact, the condition of intelligence is not the most basic condition for marketing personnel to hire, but more like a "icing on the cake" requirement.

To a large extent, the initiative proves that marketers have good execution ability. If he is smart, he may have very good execution ability. However, it is often difficult to achieve good sales goals if you are smart and not active.

● Learning attitude: Marketing itself is a work of learning and improving from reality. Marketers who can keep learning in the marketing process will soon leave the grassroots circle and move forward to a higher level. And marketers who are not good at learning or have average learning ability can still be qualified salespeople, but they may not be able to achieve personal success step by step.

B, product coverage target to achieve the necessary quality:

● Good psychological quality: If the product coverage is good, it must be good psychological quality. I won't slack off and complain when I encounter visiting problems. In the face of constant rejection, we can arouse more courage in our hearts and truly regard failure as the mother of success.

● Willing to communicate: Have a strong desire to communicate with people and establish good relations. no

There is a strong desire to communicate. Without visiting and communicating, it is impossible for products to reach consumers or customers themselves.

C, achieve the necessary quality market share target:

● Enduring endurance and patience: the promotion of market share may not be achieved overnight, and it often requires long-term efforts. So endurance and patience are very important. Sometimes, it takes constant efforts to drive our competitors out or squeeze our products into the same customer or consumer.

● The indomitable spirit of defeating opponents: Now is the marketing era with highly developed market economy and increasingly fierce competition. Competition is everywhere, all the time. The most obvious manifestation of competition is the quantity and change of market share. Therefore, any marketer (even anyone in the enterprise) should have the indomitable spirit of defeating opponents and seizing market share.

D, to achieve the basic management objectives of necessary quality:

● Take the lead: It is very important for grass-roots managers to take the lead first, instead of completely treating themselves as managers. Otherwise, grass-roots managers can easily float in the air and be unconstrained.

● Problem-solving ability: To achieve the goal of grass-roots management, grass-roots managers need solid problem-solving ability, that is, the ability to dare to carry heavy burdens, not to report problems, but to solve problems by themselves.

E, the necessary ability of middle managers to achieve the goal:

● Ability to analyze problems: In order to achieve the goal of middle management, it is particularly important to analyze problems. Because only when they have a thorough analysis can leaders approve the plan and implement it; Similarly, only when they correctly analyze problems can subordinates solve problems accurately and avoid detours.

● Coordination and balance ability: Middle management is like a fulcrum of leverage and must have a very strong balance ability. The balance between subordinate employees, the balance and consideration between instructions to superiors and subordinates' implementation are all issues that must be considered to achieve middle management goals. It is also an important factor for the success of middle management.

● Willing to take responsibility: although the middle level is a link between the preceding and the following, it seems that neither the general direction nor the implementation of details is the main task, but it is also a "waist" position that cannot shirk responsibility. Therefore, marketers in middle management positions must have very strong potential, otherwise, they will not be competent for this important position.

The main task of a sales representative is sales. Without sales, products and enterprises have no hope. At the same time, the work of the sales representative is still expanding. Only sales are hopeless, because you are selling products or services. Only by constantly expanding the market can we establish a long-term market position, win a long-term market share, establish important intangible assets for the sales channels of enterprises, and win stable performance for ourselves.

As an excellent sales representative, what kind of mentality should you have?

First, sincerity

Attitude is the basic requirement to determine whether a person can do things successfully. As a salesperson, you must treat customers and colleagues with a sincere heart. Only in this way can others respect you and treat you as a friend. Business representatives are the image of enterprises, the embodiment of enterprise quality, and the hub connecting enterprises and society, consumers and distributors. Therefore, the attitude of business representatives directly affects the product sales of enterprises.

Second, confidence.

Self-confidence is a strength. First of all, we should have confidence in ourselves and encourage ourselves at the beginning of work every day. I am the best! I am the best! Self-confidence will make you more energetic. At the same time, believe in the company, believe that the company provides the best products to consumers, believe that the products you sell are the best of its kind, and believe that the company provides you with opportunities to realize your own value.

To be able to see the advantages of the company and its own products, and keep these in mind, to compete with competitors, we must have our own advantages and face customers and consumers with the belief of winning.

As a sales representative, you are not only selling goods, you are also selling yourself, and customers will only accept your goods if they accept you.

Joe girard, the creator of Guinness World Records, known as the king of car sales, once sold more than 65,438+0,600 cars in one year, with an average of nearly 5 cars a day. When he applied for a job as a car salesman, the boss asked him, have you ever promoted cars? He said, no, but I have sold daily necessities and electrical appliances. I can sell them, which means I can sell myself, and of course I can sell cars.

Knowing that there is no power, I also believe that there is power. Joe girard can succeed because he is confident that he can do it.

Third, be a man with a conscience.

"Pay attention to everything and learn", cultivate the habit of thinking hard and be good at summing up sales experience. Review your work every day to see where you are doing well. Why? This is not good. Why? Ask yourself more why? Only by discovering the shortcomings in our work can we continuously improve our working methods, and only by improving our ability can we seize the opportunity.

Opportunities are equal for everyone. As long as you have the will, you will definitely become a leader in the industry. When entrepreneur Wang Yongqing started to run his own rice shop, he recorded the time when customers bought rice every time, and remembered how many people were there in his family. In this way, he worked out how many days a person can eat and distributed it to customers after eating. It is Wang Yongqing's carefulness that makes his career grow and develop.

As a sales representative, we should know every change of customers, try to grasp every detail, be a conscientious person, constantly improve ourselves and create a more wonderful life.

Fourth, toughness.

In fact, sales work is very hard, which requires the hard-working spirit and perseverance of business representatives. "You can win people's hearts only by eating once and gaining wisdom." Half of the sales work is done by feet. Always visit customers, coordinate customers, and even follow consumers to provide services. Sales work is by no means smooth sailing, and there will be many difficulties, but we must have the patience and indomitable spirit to solve them.

Before becoming famous, American star Stallone recommended himself to Hollywood studios one by one in order to be able to appear in movies. After he hit the wall 1500 times, finally a film company was willing to use him. Since then, he has embarked on the film industry, and with his perseverance, he has performed many tough guy images and become one of the most famous movie stars in Hollywood.

Do sales representatives have bigger problems every day than Stallone? number

Five, good psychological quality

Only with good psychological quality can we face setbacks and not be discouraged. Every customer has different backgrounds, different personalities and different ways of doing things. If you are hit, you should keep a calm mind, analyze customers more, constantly adjust your mind and improve your working methods, so that you can face all the blame. Only in this way can we overcome the difficulties. At the same time, don't be carried away by temporary success. You should know that "joy begets sorrow". Only in this way can we win without arrogance and lose with grace.