What is the name of the company poster? What is a DM poster? What does DM mean?

For example, the light box is called logo, so what are the posters and posters called? Why is the light box called logo? Concept confusion! LOGO is a logo or trademark, which is the abbreviation of LOGOtype. It plays a role in identifying and promoting companies that own the logo. Through image identification, consumers can remember the main body and brand culture of the company. The light box is an observation light box for X-ray photos (negatives). Light boxes generally use light boards, preferably PC boards. This material is resistant to high temperature 145 degrees and low temperature -45 degrees. It is usually illuminated by fluorescent lamps, so it looks very beautiful from the outside. What types of posters are there? There are many kinds of posters, big and small, which may add up to dozens or hundreds, so I won't explain them one by one today. I will choose a few common poster types to share with you! 1, commercial poster: refers to the commercial advertising poster used to promote goods or commercial services, for example, posting advertisements, leaflets, etc. All fall into this category. 2. Movie poster: refers to a poster form launched before the film is released, which is used to introduce or publicize the film, and it is more of a propaganda function to attract more audiences and attract more attention. 3. Recruitment poster: refers to the recruitment behavior of employers, institutions or individuals in order to expand their own careers and obtain more benefits. The above three types of posters are the most common and commonly used, I hope to help you! What is a DM poster? What does DM mean? DM is the abbreviation of English Directmail, which means express commodity advertisement. Generally, color printing is carried out on the front and back of 8-format or 16-format advertising paper. It is one of the most important promotional methods for supermarkets to carry out extensive publicity by mail, fixed-point delivery and selective delivery to consumers' residences.

The forms of DM advertisements include: letters, posters, charts, product catalogs, folding pages, business cards, purchase orders, calendars, postcards | brochures, discount coupons, family magazines, leaflets, invitations, sales brochures, company guides, three-dimensional cards, small packages and so on.

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Advantages of DM advertising:

1, DM advertising is different from other traditional advertising media, it can choose the target, be targeted and reduce waste.

2.DM directly advertises the pre-selected objects. Compared with other traditional media, the advertising recipients tend to have a sense of superiority, which makes them pay more attention to the products independently.

3. One-to-one direct communication can reduce the objective volatilization in the process of information transmission and maximize the advertising effect.

4. It won't cause direct competition of similar products, which is beneficial for small and medium-sized enterprises to avoid confrontation with large enterprises and concentrate on developing and expanding enterprises.

5. You can choose your own advertising time and area, which is flexible and more adaptable to the changeable market.

-DM advertisement