Some suggestions on how to do a good job in soft text marketing in enterprises

Tagore once said: What you have suffered today, what you have suffered, what you have shouldered, what you have suffered and what you have endured will eventually turn into light and light your way. What we are sharing today is how enterprises conduct soft text marketing. The years are quiet. Thank you for your appreciation and forwarding it to Lao Xia. I wish you all happiness! I. Definition If we want to give a definition, the soft text marketing of an enterprise refers to the way to realize motivational marketing by writing words with certain motives. Simply put, soft text is the text communication that is different from traditional "hard advertising". The third-party comments, interviews, interviews and word-of-mouth in our lives all belong to the category of soft text marketing. So how do enterprises carry out soft text marketing? 2. The characteristics of soft text 1. The essence of soft writing is advertising, focusing on marketing II. Soft writing gains trust by camouflage 3. Soft writing has a strong word-of-mouth communication 4. Soft writing is for the audience. Steps of soft text marketing 1. Positioning? -Clarify the purpose of enterprise soft text marketing. 2. Write-grasp the audience's psychology and start writing. 3. Review-optimize the title and content and review. 4. Push-Select the appropriate platform to push. 5. Summary-Pay attention to and summarize the feedback from the audience. 4. Learn the "Title Party"-set creative and attractive titles. Use hot events and popular words as topics. 3. Use daily life materials in writing-easy to arouse readers' * * * 4. Soft text and keywords are naturally integrated-moderate in hardness, natural and unobtrusive, and will not cause resentment. 5. Moderate length, suitable for reading-enhancing readers' reading experience. 5. Soft marketing skills 1. Accurate positioning of different enterprise soft marketing purposes, there are completely different titles to write. Adhere to the spirit of "audience first" to promote and popularize enterprises. 2. Pay attention to the title of the soft article to give the article a title full of temptation, shock and mystery, and avoid becoming a real title party, which will give users a sense of deception and produce negative effects. 3. Content optimization and natural marketing of soft articles are important factors that further affect readers' purchasing intention. Soft text needs concise language, smooth logic, reasonable structure and clear theme. Soft and wide marketing with natural and ingenious articles 4. Choosing a push platform, the effect is different, and it is necessary to judge and determine the appropriate platform from the perspective of the audience. Common push platforms include WeChat official account, Weibo, headline number, post bar and advertisement. 6. The ideal effect of soft text marketing is 1. Meet the taste of the audience. 2. The audience really paid the bill. 3. The publishing platform is reasonable. 4. Soft text marketing strategy transformation. 7. The misunderstanding of soft text marketing is 1. There is no suitable promotion plan. 2. Too much pursuit of a single media. Not according to the actual market and audience. 3. Lack of quality and quantity guarantee and long-term regular arrangement. 4. Choosing a soft publishing platform at will has not achieved the desired results. /Lao Xia (circle card has been added here, please visit today's headline client) If an article I wrote, every word I said and every action I made once rippled in your heart, it at least shows that in the past years, we were at a certain moment. Sometimes, even though we have never met. But I have known each other for a long time, which is subtle and satisfying. If you like vulgar writing, please click on a like at the bottom, or you can forward it or give me some candy. Your encouragement is my greatest motivation and support. Thank you very much. I wish you happiness and good luck together!