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Manager's promotion self-evaluation
The year of 20XX, full of passion and challenge, is carrying joy and dreams, drifting away on the track of time, and the year of 20XX, full of hope, is about to come to us with the breath of spring and surging passion. 20XX is my first year as a store manager. For me, this year is a year of accepting challenges, learning and gaining experience. Here, I would like to thank the company leaders and all employees for giving me such an opportunity to show myself and a platform to show my abilities. I feel sorry, I feel happy, I feel proud, I feel happy. Below, I will make the following report on my performance this year. If there is anything wrong, please criticize and correct me:
First, strengthen study and constantly improve your working ability.
As a store manager, I should not only set an example for employees in product sales, but also be responsible for the daily management of the store. In order to finish my work better, I pay great attention to the improvement of my own ability. I actively participated in various learning and training activities organized by the company and carefully studied various sales management materials issued by the company. I also use my spare time to learn about this industry-related knowledge and information through the Internet. Through continuous learning, my marketing level and management ability have been greatly improved.
Second, based on their own duties, and strive to complete all the work.
At work, I strictly abide by the company's rules and regulations and strive to set an example for employees. Do a good job in the overall management of the store, actively carry out employee training, and strive to enhance the company's brand image. Pay attention to communication with employees, organize meaningful collective activities, and enhance the vitality and cohesion of the team. Strengthen communication with customers, enhance customers' understanding of the company's products, and cultivate brand advocates. This work has achieved good results.
Three. 20XX year completion
In 20XX years, with the joint efforts of all staff, the store has achieved good results:
First, the sales performance of Caibao has been greatly improved. It is both an opportunity and a challenge for us for the head office to increase the intensity and speed of color treasure style renewal and adjust the marketing plan of color treasure. I seriously organize employees to study the company's new programs and learn about new products. Through simulated marketing and other means, employees' understanding of convertible colorful treasures has been accelerated and their skills in selling colorful treasures have been improved. The sales of colorful treasures in our store increased from * * million yuan last year to * * million yuan this year, and achieved good results.
Second, the sales performance of platinum increased steadily. By summarizing the sales of platinum in the past, the reason that restricts the sales of platinum is found out-the number of yards and styles of rings are less. In view of this situation, we have enriched the styles of platinum rings and filled the number of yards, thus improving the unit rate and realizing the steady growth of platinum sales.
Third, the overall strength of the team has been improved. At work, I share my feelings in life and work with you by explaining the company's reward and punishment system and welfare system, constantly enhancing employees' sense of belonging and cohesion, and inspiring their passion and vitality in work. Strengthen the training of new employees, so that they can adapt to the work and integrate into our team as soon as possible.
Fourth, shortcomings in the work.
Although our store has achieved good results in 20XX, and won the comparison of 65,438+00 consecutive months with last year's rising prize and the award of reaching the standard for 9 consecutive months, we should be soberly aware that there are still many shortcomings in our work.
First, the management of VIP customers is not in place, and there are fewer VIP customers in the whole store.
Second, our employees are all locals, and there are still many problems in management.
Verb (abbreviation of verb) The focus of work in 20XX years.
(A) to strengthen team building, enhance employee cohesion
First, strengthen the training and learning of employees' ideological understanding and help employees establish a correct outlook on life and values. Second, through the adjustment of shift change, we can improve our understanding of employees and put an end to employees' cliques. The third is to communicate with employees more, understand their psychological state in time, and resolve contradictions in their work. Fourth, organize collective activities frequently, organize employees to have meaningful competitions with colleagues in the same region, and enhance employees' sense of collective honor. Fifth, strengthen employee recruitment, recruit more foreign employees to match local employees, and ease the pressure on management.
(B) adjust the incentive mechanism to stimulate the enthusiasm of employees.
One is to select and reward an outstanding employee every two weeks, and use this as the selection standard of outstanding employees in that year to stimulate the enthusiasm of employees to work hard and strive for the first place. The second is to select excellent small monitor, let employees lead classes independently, learn how to be an excellent member, and show their opportunities and stage to employees.
(3) Develop key account management system and strengthen key account management.
1, key customers in the store are personally received by the store manager and foreman, setting an example for employees and establishing a customer maintenance book for the store manager and foreman.
2. Be sure to leave the contact information of customers entering the store.
3. In addition to sending blessing messages to customers on large holidays, send blessings and warm messages to all VIPs every Friday, and assign the task of sending messages to VIPs to individuals.
4. If the customer doesn't leave a phone number on the purchase receipt, or doesn't apply for a VIP card when the amount is reached, it is not regarded as personal achievement.
5. Hold a VIP management seminar every quarter. Everyone will summarize the progress of VIP management in the first quarter and put forward targeted improvement methods and measures for the next quarter.
In short, the work in the past year has made some achievements, but there are still many shortcomings, and there are still some shortcomings in the handling and operation of some details. I want to hone myself in my future work and study, improve myself with the guidance and help of my leaders and colleagues, develop my advantages and make up for my shortcomings. In the new year, I will set new goals, meet new challenges with a full mental state, learn from the advanced, learn from my colleagues, learn from each other's strengths, make progress together, and do my best for the future of the branch! I would also like to take this opportunity to wish all leading colleagues a happy New Year and all the best!
extreme
Looking back on the work done this year, I feel quite touched. In the past, I first thanked the company for giving me such a development platform and cultivating it with my heart. Thank the leaders for their encouragement and supervision in their work. Let me learn a lot of sales and communication management skills, and take the first step for the smooth development of the next company. Secondly, I want to thank my team and my colleagues for encouraging and cooperating with each other in their work. They all have something to learn, and I have learned a lot from them to make myself more mature.
Through the continuous running-in of the company's sales management model this year, I have realized that a sales manager's knowledge, social skills and familiarity with product knowledge and skills determine the sales ability of a store manager and sales staff. To this end, through such a long period of work accumulation. I am aware of my existing shortcomings and advantages. The whole year's work and feelings are summarized as follows:
1 Understand the workflow
Facing this job for the first time, I feel very complicated. I think learning anything is like reading an article. We should first understand its outline, then define its level, and then go deep into the study of words. So I made a simple summary of the specific work I had done, what was the object I was facing, who I had work contact with and what was the content of the contact. Faced with this series of problems, I made a list of my workflow.
2 Pay attention to details
After working for a period of time, the basic process is familiar, but there are also many minor problems. For example, when checking orders, some dealers don't send money orders, even if some do, they don't indicate the company name, because many of them are inconsistent with the orders, so it is difficult to tell whose company the remittance is. When you encounter problems, you must learn to solve them with your own thinking. In this regard, my first thought is to understand the situation of such problems clearly, and then according to. So, I sent a notice in the qq group for several days. The reason why it takes several days is that not every dealer goes online every day. The content of the notice is written according to the format of multiple-choice math problems. I think this will help dealers to see what I want to achieve more clearly, clearly, simply and easily. Later, considering that not all dealers are online, I would like to remind them in particular what problems should be paid attention to when similar problems occur.
Everything is improved on the original basis. At first, I recorded the daily orders according to their recording method, but later I found that there were many inconveniences. I made some changes according to my own understanding of my work, which reduced unnecessary troubles in my work.
Whenever there are too many orders, I must keep a clear head, because there have been cases in which the orders were not signed in time because of too many orders, which should attract my attention, that is, pay attention to the details, find out the reasons and make corrections.
In this work, there are many things that we need to discover by ourselves and constantly discover and change.
Three: communication skills
Communication is a skill, and being good at communication is an art. From a psychological point of view, thinking from the other side's point of view may lead to unexpected results. But when communicating with customers, I ignored my starting point, didn't notice relaxation, and didn't notice that I should be concise in content at the beginning. After some time, I found my own shortcomings. Now that I have discovered my shortcomings, I will.
Tone is a very important part of communication. Communicate with others with a smile, and others will feel your smile and sunshine.
Four: be good at listening
Learning to listen is a necessary quality for a person. In our life and work, we often ignore this link. But later, after reminding and reflection, I noticed the shortcomings in these aspects. During my work in Meizu, I learned a lot, and I can say that there is also a small change in my concept.
Although there are some objective factors, there are also great problems in other practices in the work, mainly in:
1) There is too little basic customer maintenance in sales work. There are 626 VIP customers recorded, of which 389 old VIPs have not spent this year. In addition, the number of VIPs who come to spend once is 100. Judging from the above figures, we have not done a good job in basic maintenance. I don't know the reason why the distinguished guests didn't arrive in time. Sales are not ideal.
2) communication is not deep enough. In the process of communicating with customers, employee sales failed to introduce the value of our products to customers very clearly, which only showed that they were obsessed with price increase and failed to tell the value of products. I don't know the real idea and purchase intention of customers; Failing to give perfect answers to customers' questions in time.
3) There is no clear goal and detailed plan for daily/monthly work. The habit of writing work summary and plan has not been formed, and the sales work is in a state of laissez-faire, which leads to various adverse consequences such as no unified management of sales work, unreasonable distribution of working hours, and chaotic work situation.
4) Not strict with the storefront, especially the doorpost, not standing guard in time, lacking persuasiveness and appeal in front of employees. Work responsibility and work planning are not strong, and these problems need to be improved as soon as possible in the next step.
5) Because individuals are not diligent enough and strict with themselves, they do not pay close attention to inventory sales. Store No.22 opened in May1-September, and the proportion of women's trousers has been relatively high, with 73% of men's trousers accounting for only 27%. Later, it meant that the proportion of men's trousers increased, and this idea also increased sales. As a result, in the following months, men's trousers were installed but women's trousers kept declining, which was caused by their neglect of inventory sales. Now I began to improve this series of problems. The above are the problems that I have done well and badly and need to improve. I hope the leaders will give me supervision, help and give me valuable advice.
I still face challenges for the next stage of my work. I will be more strict with myself. Let's work hard for the store and make progress together!
Tisso
Working for x years, I am deeply touched. The people and things I met have greatly influenced and helped me. In the course of these years, I have become more mature and confident, which is inseparable from the trust of leaders and the support of my family. At the age of 30, I have many roles now: a conscientious clothing store manager, a filial daughter, a considerate wife and a qualified mother. Among my peers, I may not be a performer, but I am definitely the most diligent and hardworking.
Looking back a few years ago, because I just gave birth to a baby, my whole mind was on the little guy, and my daily life revolved around him. The process of taking care of children is very hard and busy, but more often, I still feel that my life is boring, and I feel that I am far away from this society as soon as I get off work ... The children grow up slowly, and I finally have a chance to return to busy and fulfilling work. I cherish this opportunity, step by step, from the initial shopping guide to the current store manager.
At first, I was worried about whether I was able to shoulder this burden, worried that my sales would not go up, worried that I was too busy to take care of my children ... I even quit. But the leader trusts me and believes that I can do it. I also began to encourage myself to try bravely to see if I have this ability. Today, I'm glad I didn't give up. Along the way, I constantly tap my potential: communicate with customers of different classes, go out to learn advanced experience, and lead our employees to do a good job in sales.
Contact with different customers every day, you will encounter all kinds of problems. As a store manager, we must have the ability to improvise, be patient in the face of customers' picky, and properly handle some problems that customers deliberately make things difficult. We should not only satisfy our customers, but also maintain our image. I have always adhered to the principle of "being a guest when entering the door, being a friend when going out", and strive for more repeat customers for the store. I also read some fashion magazines from time to time, in order to let myself know more about fashion trends, and use them flexibly in my work with tips. For customers with different identities, we should recommend different clothes, the same clothes, and different combinations will have different effects. Mastering these tips will help to better promote products and let customers feel the unique taste of our store.
Every day's work is a new challenge, and in the process, I gradually discovered my own value. People are becoming more and more confident. What makes me most proud is that I have found a good balance among my four roles. Now, I am very familiar with the business, I can give full play to my ability to bring benefits to this brand, and I can lead all shopping guides to increase sales. Every time I go out to study, I am also very serious. I cherish this opportunity, so that I can get in touch with the latest news and trends outside, and use this opportunity to recharge myself and make my ability stronger.
I am also full of confidence in the future. I will take every day's work seriously, serve every customer attentively, make use of existing resources to innovate and improve constantly, and do a good job. Grasp the psychology of customers when shopping, show more humanization in the process of service, and show the taste and charm of the brand in the details. Improve their own quality and learn more, such as learning English, learning color matching and so on. I will only work harder and do my best in the future. Please rest assured and ask your colleagues to supervise.
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