The four basic principles of job advertisement design do not include

The four basic principles of job advertisement design do not include: excitement.

1, attracting attention.

Design job advertisements to attract readers' attention and let them read deeply. Attention is the primary factor to enhance the advertising effect. Attention is a characteristic of people's cognitive psychological activity process, and it is the direction and concentration of people's understanding of things. If the job advertisement wants people to understand, understand and form memories, it should not be clever and creative. Words should be concise, comely and easy to read, and avoid colorful, dazzling and unwilling to look closely.

2. The content is detailed.

The content of job advertisements should be detailed, so that job seekers can learn more information from job advertisements as much as possible, so that job seekers and enterprises can understand each other and choose from each other.

3. The conditions are clear.

The recruitment position, the number of recruits, Xinzhou and other conditions in the recruitment advertisement should be clear, especially in terms of salary and treatment. At present, the job advertisements in China rarely directly mention the conditions such as work remuneration and welfare, and these conditions are just a core issue in the job advertisements.

4, objective and accurate.

Recruitment information is an objective reflection of human resource demand, which must truthfully reflect the basic situation of enterprise's demand for human resources and reflect the present situation and development trend. You can't mislead your work by making unfulfilled promises for promotion opportunities and challenges. We should list the responsibilities honestly, give people credibility and establish a corporate image of being honest with others.

General characteristics of job advertisements

1, information is released quickly.

2. The cost is relatively low.

3. You can publish various job recruitment information at the same time.

4. It can leave enough time, opportunity and space for enterprises to select all kinds of talents needed by the company.

5. Classified advertisement is an effective recruitment method for junior and intermediate employees.

6. Masked advertisements can be published through advertising channels.