Why has "persuading mistresses to quit" become a hugely profitable business?

When people become more and more free, independent, and busy, the probability of separation of labor and wealth becomes greater and greater. The "2015 Social Service Development Statistical Bulletin" released by the Ministry of Civil Affairs in July 2016 showed that in 2015, 3.841 million couples divorced in China, with a crude divorce rate of 2.8‰. In 2002, the national divorce rate was only 0.90 ‰.

Divorce is a costly affair. The cost here not only includes psychological trauma, but may also cause significant damage to property. For example, Zhou Yahui, the boss of the listed company Kunlun Wanwei, divorced his wife, and the other party directly took away 7.5 billion! There are countless similar cases.

In all types of divorce cases, temptation from the outside is an extremely important cause. According to previous media reports, 50.16 divorces are due to the involvement of a third party, and cheating is the primary factor that leads to the idea of ??divorce.

Can persuading the mistress to quit reduce the harm caused to the parties involved in the marriage? There are many people who think this way. Since there is such a demand, there must be such a business, and some people will make such a business successful.

The maximum charge is 50 yuan/minute, and business is getting better and better

At the end of February this year, Shanghai Weiqing Network Technology Co., Ltd. (hereinafter referred to as "Weiqing Shares") applied for listing on the New Third Board, which attracted public attention.

Daily Economic News reporter visited the company's office in Shanghai in early March this year and saw hanging on the wall inside the company "Association for Fighting Mistresses and Anti-Mistresses Alliance" and "Weiqing 36 Plan" ·Wise the Mistress·Protect the Family and Marriage" and other nameplates. So, what kind of company is this? And how to do business?

The "Public Transfer Statement" of Weiqing Shares shows that Weiqing Company was established in 2009 and the joint-stock company was established in 2016, with a current registered capital of 8 million yuan. Weiqing Shares is mainly engaged in marriage and family consulting and service business, and its legal representative is Shu Xin. The actual controllers of the company are Shu Xin and Xu Xinlei, who hold a total of 85.50 shares, both of whom are born in the 1960s. Shu Xin worked at the Yichuan Street Community Service Center in Shanghai for 8 and a half years, while Xu Xinlei graduated from the Psychological Counseling and Treatment Training Center (Hainan).

The main business of Weiqing Co., Ltd. is to provide marriage and family consultation and services to visitors. The consultation forms include telephone consultation, online psychological consultation and traditional face-to-face consultation. The company's business can be divided into marriage and family consulting business (hereinafter referred to as consulting business) and marriage service business according to different levels of involvement and charging methods. Among them, the main service targets of the marriage service business (hereinafter referred to as the service business) are those seeking help from marital changes such as extramarital affairs, separation, and divorce. One of the wholly-owned subsidiaries of Weiqing Co., Ltd. is called Shenzhen Weiqing Holdings Co., Ltd., which was originally established in 2015 as Shenzhen Xiaosan Dissuade Holding Co., Ltd. The description of its main business is straightforward.

From a performance perspective, the operating income of Weiqing Shares from January to October in 2014, 2015 and 2016 were 4.85 million yuan, 8.75 million yuan, and 17.68 million yuan respectively, and the net profits were -1.20 million yuan respectively. Ten thousand yuan, 1.4 million yuan, 4.15 million yuan.

Daily Economic News reporters noticed that the gross profit margin of Weiqing Shares increased significantly during the above-mentioned reporting period, reaching 35.88, 60.22 and 65.8 respectively. Weiqing Shares mentioned that the main operating income in 2014 and 2015 came from the marriage and family consulting part, but the marriage service business developed rapidly. In 2016, the service business has become the company's main source of income.

Correspondingly, the gross profit margin of the service business rose to 76 from 21 in the previous year in 2015, and the gross profit margin of the consulting business dropped from 47 to 5 from January to October 2016. Corresponding to the high gross profit margin is Weiqing's expensive service charges.

On the official website of Weiqing Shares, Shu Xin, as the company’s controlling shareholder and actual controller, is also the chief expert of Weiqing. The service charge is 3,000 yuan/hour, a total of 50 yuan per minute, and nearly 1 per second. Yuan! Even cheaper experts charge around 1,000 yuan/hour.

Some people spend thousands of dollars for love

Service charges of thousands of dollars per hour are often willing to spend so much money? There really are such "rich people".

The reporter noticed that in 2014, the minimum spending of the top five customers of Weiqing Shares was around 100,000 yuan, and in 2015 it was around 200,000 yuan. From January to October 2016, the minimum spending of the top five customers was also around 100,000 yuan. 388,000 yuan, and some "tycoons" spent up to 1.415 million yuan on consultation and services out of love. As of October 31, 2016, Weiqing Shares had 13 entrusted service contracts with actual execution amounts of 300,000 yuan and above, and the maximum amount of a single sales contract was up to 1 million yuan.

Weiqing Shares stated in its reply to the feedback from the National Equities Exchange and Quotations that from January to March 2017 and 2016, the company’s unaudited operating income was 5.26 million yuan and 20.53 million yuan, respectively. The net profit was 1.25 million yuan and 4.13 million yuan. From November 2016 to the date when the second feedback reply was issued, Weiqing Co., Ltd. had newly signed 19 major business contracts of more than 200,000 yuan, with a cumulative amount of 5.202 million yuan.

From the perspective of the geographical distribution of Weiqing Shares’ revenue, the revenue in East China in the first 10 months of 2016 reached 9.99 million yuan, accounting for more than half of the total revenue. In 2015, the proportion was 94, and in 2014 The proportion is 100, which is mainly because the company is registered in Shanghai and only started business in East China. Central China, southwest, northwest, northeast, overseas and other regions only generated income in 2016. In the first 10 months of that year, the income was 420,000 yuan, 280,000 yuan, 300,000 yuan, 480,000 yuan and 670,000 yuan respectively. North China and South China generated revenue in 2015. In the first ten months of 2016, North China's revenue was 4.18 million yuan and South China's was 1.35 million yuan. Relatively speaking, the economies of North China, East China, and South China are also more developed.

It was planned to increase the price to 5,000 yuan/hour

The reporter previously interviewed Shu Xin, chairman of Weiqing Co., Ltd., and conducted interviews on some hot issues.

NBD: On what basis did the company choose to list on the New Third Board?

Shu Xin: Nowadays, there are so many problems in marriage and family. We also want more people to know about us, so that those involved in love can have a place to talk and help. In addition, we also want to expand the scope of services. We are not satisfied with just Shanghai. We also want to open 200 or even 300 (marriage hospitals or emotional clinics) across the country. It is best to carry out love-making services close to the place where the seekers are seeking help. Nanjing’s It's in Nanjing and Hefei.

NBD: What do you think of the term “the mistress persuades the mistress to quit”?

Shu Xin: It is a job that provides psychological counseling and emotional maintenance for marriage and family. It is not that we established this company after there were too many "mistresses". "Persuading mistresses to quit" is just for us to maintain our feelings. One aspect within the six major business scopes is just to persuade them to quit.

NBD: Is the minimum charge of several thousand yuan too high? How to price 3,000 yuan/hour?

Shu Xin: We took the initiative to go to the price department to apply, and the final reply we received was "independent pricing, negotiated charges." The price of 3,000 yuan/hour was what it was five years ago. After the recent upgrade of service quality, there are plans to increase the price. Some Weiqing experts may mention 5,000 yuan/hour.

NBD: What are the company’s main costs? Is it related to the high fees?

Shu Xin: For example, in some cases of extramarital affairs, we all need to establish a relationship with a third party. For example, when we sign a contract, we usually charge 300,000 to 500,000 yuan.

In the process of contacting the "mistress", be friends and colleagues with them, buy them clothes, give them gifts, treat them to meals and drinks, accompany them on trips, etc., to gain the favor of the "mistress" and build trust; some of them will also be beaten by their wives. If you scold them, they must be in a bad mood, so we will take the "mistresses" out, take them to travel, relax, calm down, enlighten and persuade them, let them know the harm of extramarital affairs, so as to achieve the purpose of dissuading them to quit. Many of our experts are often out of town and stay in hotels for many days. During these processes, costs are incurred.

NBD: Many people have mentioned that if the “mistress counselor” is not qualified, he should not engage in related services and consulting work; if the “mistress counselor” is actually a “marriage and family counselor” Acting as a "teacher" has undoubtedly "crossed the line" and is an "out-of-scope operation." What does the company think about this?

Shu Xin: Basically, marriage problems for people aged 50 and above are caused by having an affair or being suspected of having an affair, or the relationship is not dedicated. If there is an extramarital affair, we must communicate with both husband and wife and the third party, and then resolve it at the same time. "Persuading the mistress to quit" is necessary for cases of extramarital affairs, and there is no problem of crossing the line. Many industry standards remain at the level of preaching a few years ago, but now that a crisis has occurred, someone must come to help and solve it. We now use "persuading to break up, persuading to quit, persuading to leave, persuading to return, persuading to stop, persuading to leave" ” and more than 30 methods are legal.

After three rounds of feedback, the application for listing was voluntarily terminated

Weiqing Shares disclosed a public transfer prospectus on the official website of the stock transfer system at the end of February this year, and planned to apply for listing on the New Third Board. As soon as the news came out, it triggered a heated discussion, and public opinion questioned whether its main business was legal and whether it used improper means to steal personal privacy during its operations.

The National Equities Exchange and Quotations Company has issued feedback three times on the listing of Weiqing Shares and asked it many times:

Whether there is any infringement or infringement in the process of providing specific services? *Similar to illegal activities such as infringement or violation investigation, whether the method of providing services violates legal provisions, whether there are violations of public order and good customs and related risks;

Whether there are any illegal means used in the company's business development process, whether Is there any violation of personal rights such as privacy and reputation rights of relevant personnel, and whether there is collusion with a third party to defraud customers.

In the face of people’s doubts, Weiqing Shares, in its reply to feedback, listed in detail the implementation details of the company’s internal control management when carrying out its main business services, including legality, integrity and prudence. a principle. In addition, the sponsoring securities firm stated that after checking the work records of the company's service personnel and interviewing the service personnel, it believed that the company did not use violence or other illegal means, nor infringe upon personal rights such as personal privacy and marital autonomy in providing marriage services. Property rights.

However, on June 9, when it was only "one step away" from being listed, Weiqing Shares announced that it would abandon the New Third Board. "After careful consideration, the company's board of directors decided to withdraw the application for listing on the New Third Board." Shu Xin, the company's chairman, told reporters that there was only one reason for the company's withdrawal from the New Third Board: "The company cannot disclose customer privacy to anyone or any department in any way." The form is leaked."

At a recent press conference, Weiqing Co., Ltd. stated that emotional maintenance is an emerging industry, and "persuading mistresses to quit" is only a side business of the company, while "divorce counseling" is the main business. From the time Weiqing Shares decided to land on the New Third Board to today, the direct and indirect costs of Weiqing Shares have reached nearly 10 million yuan. Now that it has "abandoned the New Third Board", what are the follow-up plans?

Shu Xin, chairman of Weiqing Shares, said that Weiqing Shares will continue to go public. Going public will allow the company to set higher standards for itself and allow the company to continue to make progress.

If there is a buyer's market, there will be a seller's market. I believe that there will always be twists and turns in the new career. I wish them a good journey and let more families regain happiness!