Help introduce some professional companies that do market research and forecast at home or abroad?

Top 25 Market Research Companies in China (2008 edition, in no particular order)

Brief introduction of serial number organization name

1, Shanghai AC Nielsen Market Research Company (multinational group)

It mainly provides three domestic market research services: retail research, covering more than 70 categories of non-durable consumer goods in major cities and towns across the country; Thematic research, including some original research tools, such as BASES, CustomereQTM for forecasting new product sales, WinningBrandsTM for measuring brand equity and advertising testing service, has recently launched online research service. The TV ratings data and newspaper advertising cost monitoring provided by it have become the general indicators of the media and advertising industry. Its research scope covers more than 75% of the national advertising market.

2. TNS China Research Company (multinational group)

3. Gallup China Consulting Co., Ltd.

Gallup (China), a world-renowned public opinion survey and business survey/consulting company, has set up consumer sampling frames in more than 50 cities and some rural areas in China, which can accurately conduct various national or regional consumer surveys. Since 1994, its consumer lifestyle and attitude survey for two consecutive years accurately and vividly described the profound changes in China's social and economic life in the past two years.

4. South China International Market Research Corporation

Rihua is a joint venture between Japan (South China Market Research Co., Ltd.) and SCMR (International Market Research Group). Its establishment is a perfect combination of local knowledge and international experience. SCMR was founded in Guangzhou from 65438 to 0990. It was the largest local specialized market research company in China at that time, and the first private commercial market research institution in China, with the first generation of market researchers in China. RI 1973 was established in the UK and is the largest professional market research group in the world.

5. CCTV Market Research Co., Ltd.

Established in 1995, the main investors are China International Television Corporation and TNS, a world-renowned market research group. It has the largest media survey network in China, has more than 10 years of experience in China TV audience survey, and has the China media market and advertising research database for eight consecutive years.

6. Ipsos (China) Market Research Consulting Co., Ltd.

Founded in 1975, it is the only independent global listed company managed by professional research consultants in the market research consultancy industry. Ipsos-ASI, a subsidiary of the Group, is the world's largest professional company providing pre-advertising testing, with subsidiaries in 35 countries around the world, and its business involves more than 100 countries. It owns four professional brands, namely Ipsos-ASI (brand and advertising research), Ipsos-Insight (marketing research), Ipsos Loyalty (satisfaction and loyalty research) and Ipsos FMC (forecasting, modeling and consulting). It consists of Guangdong Datong and Beijing Hualian Letter.

7.GFK (Sino, Kos Reiz) Market Research Company

Established in 1992, formerly known as China Market Research Center of National Bureau of Statistics. 1994 separating government from enterprises, it is now an independent market research institution. The core departments include home appliance retail monitoring department, home appliance investigation and research department, communication retail monitoring department and communication investigation and research department.

8. Huatong Luo Ming Market Information Co., Ltd.

Huatong Company, a subsidiary of China Statistical Information Consulting Center, was established in 1992 after being acquired by Mingluohang.

9. I am DC (International Data Corporation)

As a member of IDG Group, a world-renowned market consulting and consulting organization, he is committed to market research and consulting in the information industry. The data information published by IDC is frequently cited by Wall Street analysts and media. IDC has entered the China market for more than 65,438+00 years, becoming the oldest international market research company in China and the most credible and authoritative information source in China IT market.

10, Beijing Zero Research Group

Established in 1992, headquartered in Beijing, with branches in Shanghai, Guangzhou and Wuhan. It is one of the early pioneers and market leaders in China's professional research and consulting market. It has "zero point survey" (special market research), "forward strategy" (transition management consulting), "index data" (sharing social group consumption culture research) and "long-term investment" (standardized investment project selection and operation management services). The main research directions include industry and product research, consumer culture research, social problems research, social group culture research and so on.

1 1, new generation market monitoring agency co., ltd.

Established in 1997, in the same year, it established an annual continuous survey system of "China Market and Media Research (CMMS)" in cooperation with the British Market Research Bureau and Meng Tian Company, as an important part of 37 international TGI research systems around the world. The main products include China market and media research, media content analysis and web browsing monitoring.

12, Shanghai Dazheng Market Research Company

One of the earliest senior market research companies in China.

13, Beijing Huanya Market Research Institute.

Being affiliated to Beijing Institute of Foreign Economic Relations and Trade, it began to engage in professional market research and research services on 1984, and is one of the earliest independent corporate companies specializing in market research in China. Member of World Public Opinion Survey Association, member of European Public Opinion and Market Research Association, member of American Marketing Association, and one of the first 29 foreign-related survey units in China.

14, Guangdong Modern International Market Research Co., Ltd.

Founded in 1995, it is the representative of ESMAR (European Market Research Association) in South China and a member of AMA (American Marketing Association). Research products include: CSMI customer satisfaction research, sampling monitoring technology SEE, rural survey technology CRS, etc. He has accumulated rich experience in many fields, such as medical and health products, durable household appliances and fast-moving consumer goods (FMCG).

15, Beijing shaohai market research company

1996 was founded by university researchers, headquartered in Beijing, with branches in Shanghai and Guangzhou, and has very close cooperation with universities at home and abroad. It mainly focuses on the consumer behavior and psychological research of individuals, families and business users.

16, zhenzhixin market research co., ltd.

Founded in 1997, supported by the Strategic Management Consulting Center of China Development Strategy Research Institute of China Academy of Sciences on the basis of the original Allison, it is one of the senior professional market research companies established in China in the early days. Beijing, Shanghai, Hangzhou, Chongqing and other four companies are good at industrial products, real estate, consumer goods research and satisfaction research. Customers are composed of international organizations, professional associations and domestic mega-enterprises, with comprehensive and comprehensive operational capabilities from research to implementation.

17, Beijing Open Book Market Research Institute.

Founded in 1998, it cooperates with NielsenBookScan, the world's largest book data provider, to provide professional market information services for the book industry, and is now the first information and consulting service provider in the domestic book industry. 1July, 1998, the "National Book Retail Observation System" was established (formed by selecting the retail data of 633 most influential bookstores in China). So far, a complete book retail market database has been formed for six consecutive years, and a neutral book retail market evaluation system has been established. At present, the number of bookstore books it monitors accounts for about 14% of the total number of books in the whole book retail market.

18, Shanghai Maipu Market Research Company

The founder is from an international company.

19, Guangzhou Chengyu International Market Research Company

20. Beijing Meilande Information Company

China Radio and Television Society, founded in 1994, is the director of the audience research committee and one of the first 29 foreign-related investigation institutions in China. There are three subsidiaries: media communication strategy consultation, medical consultation and socio-economic information investigation and research institute. The group company has branches and offices in 30 provinces, autonomous regions and municipalities directly under the central government.

2 1, Xinhua Xin Market Research Consulting Co., Ltd.

Its predecessor was the Market Research Department of Xinhua Xin Commercial Risk Management Co., Ltd., which was established in 1992. 200 1, Xinhua letter was reorganized into Xinhua letter group. Committed to "professional market research+combination with industry+marketing consultation". He has rich project experience in automobile, telecom, IT, medicine, industrial products and other fields, and has summarized and developed independent research models of Xinhua Xin's industrial problems, such as Xinhua Xin's automobile market research model, Xinhua Xin's telecom market research model, Xinhua Xin's industrial research model and Xinhua Xin's pharmaceutical market research model.

22. Beijing HC International Information Co., Ltd.

Private enterprise, established in 1992 and 1999, accepted IDG venture capital and has been listed in Hong Kong. At present, there are two research institutions: HC Research Institute and HC Media Research Center, which are engaged in industry market research and media advertising information monitoring respectively. Now they monitor 1058 newspaper advertising data, including information of more than 40,000 brands and 400,000 advertisers. The first business information service, with a well-known HC business information network, specializes in industry information consulting services and market research, involving more than 20 industries.

23. Oriental Market Research

Founded in 1992, it is one of the earliest professional market research and consulting institutions in China, one of the most senior members of European Market Research Association (ESOMAR) in China, the first member of American Marketing Association (AMA) in China, and a member of American Qualitative Research Association (QRCA). We have been serving Procter & Gamble, Motorola, China Telecom, ICI, Kelon and other top 500 enterprises in the world and China. We are committed to promoting the world's advanced marketing management technology and providing scientific marketing and management consulting services for leading enterprises in various industries in China.

24. Shenzhen Siwei Market Information Company

25. Guangzhou Zhilian Market Research Co., Ltd.

Formerly the first professional market research company in China and the first Sino-foreign joint venture market research enterprise 1996, it has branches in Guangzhou, Shanghai, Beijing, Chengdu, Shenyang and Hong Kong. He is a member of China OTC Pharmaceutical Association, a member of china association of pharmaceutical commerce Chain Pharmacy Branch, one of foreign-related investigation units (Class A) and one of ESOMAR member units.

It is the only professional market research institution in China that provides international standard research services for OTC products and health care products retail outlets of pharmaceutical enterprises.