How to run a pedicure shop

There are several indispensable prerequisites for the success of pedicure shops:

1. Location: If the potential consumption capacity of the selected location, the convenience of parking, the obvious location of the signboard and other factors will affect the business, this part is irreversible, so I won't say much.

2 Hardware: It must be ok.

3 Software: It contains a lot of content. Before talking about management, let me answer your question about marketing. Marketing is a strategic management concept. In the highly competitive market environment, the traditional marketing concept can no longer meet the needs of market competition. Pedicure shops are faced with the pressure of external driving factors such as rivals, economy and market, and also face the challenge of internal organizational changes-new changes in relevant stakeholders, employees and organizational culture. Marketing is no longer sales, advertising, or even. McCarthy's 4Ps products, prices, sales channels, promotion-the content is very narrow, and the specific marketing plan is changeable, which should be formulated according to the actual situation.

If you really want to open your own shop, I suggest you find a professional. As the saying goes, even if you are an elite in other industries, you may not be able to do well here-at least for a short time, you may not be able to master the essentials. Of course, you may not find the right person when looking for someone. This is the time to test your boss, test your vision and mind: these days, in order to work hard tomorrow, waiters can go to other places to apply for store managers, which not only strengthens their courage, but also increases their experience and salary. You should avoid making your shop a testing ground for others. You mentioned in your question that the store manager left shortly after working. I don't know why, but for a boss, if you decide to hire a store manager, you should give him everything except crimes and major financial problems, and of course you should give him a reasonable return. Few people are willing to eat grass and milk, although many boss hope so. You just need to see the profit results of the store, continue with satisfaction, and leave with dissatisfaction. . . . If, like some other bosses, you hold the store in your hand like a bird and are afraid of flying, then you don't need to find someone. Doing it yourself will only make you pay an extra salary, which won't work. After a long time, you will feel that there are really many people who fire bosses in the world, provided that you have a good eye and find an excellent manager.

In today's general economy and fierce competition in pedicure industry, pedicure enterprises must provide customers with high-quality clothes if they want to stand out from all competitors and get good development. On the surface, every foot massage enterprise seems to be no different. However, different service attitudes will make customers feel and evaluate completely, so it is important that all services need to be completed by people. We often say that customers are important, but employees are the foundation of everything.

1 the development of an enterprise must have talents and funds: so your first step is to build your leadership skills, which is very important, because without high-quality managers, there will be no high-level service quality. As the old saying goes, when you are a soldier, you should be a bear, and you should recruit talents and attract wisdom in other positions. Before you do this, you have a problem to solve, that is, to formulate a competitive salary system according to market conditions. If you are an applicant, will you give an inappropriate example when you see your salary? Your company is a fish pond, your employees are water, your guests are fish, this is the wealth you want, and a reasonable salary is fertilizer. Only by raising the water well can we attract more fish. . . . . Otherwise, he is an empty pond.

Enterprise management can not rely on consciousness, the key is to rely on system management. We should have a system to stimulate employees' awareness and govern the company according to law. We should formulate some predictable and forward-looking systems according to the characteristics and experience of the industry to regulate the daily behavior of employees and prevent them from making wrong work behaviors. Service quality is the basis of competition and the fundamental condition for the survival of enterprises. All systems should be formulated in a subtle way, because the service quality and management level are reflected in every little thing, an expression and an action.

Unfortunately, not everyone has these service awareness, so they need training. Training is not only the basis of management, but also one of the ways of management. Training should be based on the actual situation of the company, according to the characteristics of enterprises, business management needs, long-term development strategic objectives, to develop training plans. Starting with institutionalization and systematization, employees should pay special attention to their job responsibilities according to different levels, different objects, different contents and different emphases.

The training of each department should be supervised and checked by specific personnel according to the plan and progress, so as to truly implement the quality of training, such as some parts of floor training: A gfd B common polite expressions: C company's consumption items, prices, free drinks, types and prices of other paid and fast-moving products, F company's internal telephone, G tray's basic training, H room-entering procedures, I standard procedures for delivering drinks, J room-taking procedures, K customer's standard procedures, L standard document procedures, M company's room allocation, N company's use methods of various electrical appliances, and . . . . Wait-the training of pedicure technicians is very important. To be unfair, we should spend more energy on this department, which is both a production department and a public relations department. In terms of service time, the service time for guests on the floor is short, and most of the time is spent with technicians. The service quality of technicians directly determines the customer's consumption experience and loyalty. Good light technology is not enough.

Even technically, can your employees remember the position and name of the reflex zone of the foot, and the position and function of the corresponding reflex zone of various human organs in the human body? Why can pedicure have a therapeutic effect, and is the technique skillful and comfortable? And so on these basic common sense, because this knowledge can establish your company's professional authority in the hearts of customers-of course, it has little effect on other customers with other purposes, which has to be mentioned in other aspects. We often say that to be an excellent pedicure technician, you usually need several conditions: A, passable appearance B, excellent skills C, good eloquence D and good service attitude. The more the above conditions, the more competitive you are. In addition to these, you should let your technicians know the real needs of customers, let them know the psychology of men for bad customers, and let them create wealth for themselves while protecting themselves. Psychology should be used to see pedicure. This social university is really not built. . . . . In order to attract regular customers and create overtime, "if the overtime rate of employees in a company is extremely low, it must be a failure." In short, in jargon, if you can get your technicians to talk to people and talk nonsense, you will win, which is also a kind of protection for them. It will make them take fewer detours and get hurt less. Of course, it doesn't matter if they can't do it. As long as she can get along in this industry, she will definitely do it. It's just that this society may make her leave some memories.

Many people are opposed to training, or perfunctory, so your training methods should be competitive, entertaining and practical, and should be implemented to specific people, and supervision and inspection should be carried out according to the plan and progress. To truly implement the quality of training, we must rely on the observation and supervision of leaders to see how much can be done, and strengthen training where it is insufficient. This is an endless job.

Strict management is not only reflected in the management of people, but also in the management of materials. In the procurement of materials, we should have the concept of market and price, and distinguish between guest materials and self-use materials. The former should be elegant and the latter should be practical. To act according to economic laws, we must have the concept of market, competition and cost accounting, open source and reduce expenditure, and save the flowers.