What are the development prospects of the product manager industry?

First of all, let me correct you. Product manager is a position, a profession, not an industry.

Product manager (PM for short, also known as product planning) refers to the person in the company who plans and manages a certain item or type of product. He is mainly responsible for the development of the product. Demand analysis, R&D, manufacturing, marketing, channels, etc. Generally speaking, a product manager is a full-time manager responsible for ensuring that high-quality products are completed and released on time. His tasks include listening to user needs; being responsible for the definition, planning and design of product functions; making various complex decisions, ensuring the smooth work of the development team and tracking errors, etc. In short, the product manager is fully responsible for the final completion of the product.

To put it simply, the product manager collects and analyzes user needs, writes MRD, and then plans product functions according to the needs, draws product prototypes, writes PRD and other documents, and is also responsible for the project progress of the product and product design. Communicate with designers, interaction designers, and technical developers.

Compared with the first half of last year, the demand for product managers in the IT industry has increased by 50% year-on-year. There were an average of 5,088 online job postings per day in the first half of last year, and 7,788 in the first half of this year. The growth of online jobs reflects the needs of businesses in this area. The job demand situation of the Internet shows a football shape, and product managers are in the upper middle. A network technology company in Beijing posted a job recruitment for a product manager on October 22 and received 103 applications within a month; JD.com’s product manager position posted on November 22 received 32 online applicants within a day. These are actually relatively hot. So the future is limitless.

In addition, regarding the salary of product managers, if it is a general product specialist, the annual salary range is 30,000 to 140,000, and the average annual salary is 80,000; 100,000, product managers are 80,000 to 400,000, with an average annual salary of 150,000; product directors are 200,000 to 400,000, with an average annual salary of 200,000.

The IT and Internet industries are developing rapidly, and the demand for talents will also increase. Nowadays, everyone emphasizes user experience, so product managers have the fastest growth compared to other positions in the industry. The prospects are very good, but at the same time the competition is also fierce because its requirements are relatively high. Most of them will require you to have more than 3 years of relevant work experience. You need to know design, user experience, market research, data analysis, and be able to do marketing after research and development, which is a reflection of comprehensive capabilities.