How to enter 4A

American Advertising Agency Association), 4A Association has strict standards for its member companies, and all 4A advertising companies are large-scale comprehensive multinational advertising companies. At present, 4A's companies in China include Shi Sheng Great Wall International Advertising Co., Ltd., McCann Guangming Advertising Co., Ltd., Zhiwei Thompson Zhongqiao Advertising Co., Ltd., Shanghai Ogilvy Advertising Co., Ltd., Shanghai Lingshi Advertising Co., Ltd., Shanghai Darbys Advertising Co., Ltd. and Shanghai Jingxin Advertising Co., Ltd.. 4A is a very attractive word for advertisers. It represents the highest standard, advanced operation process and excellent personnel quality of the advertising industry, and also represents international customer resources. Many people regard working in 4A advertising company as gold plating. Even if they don't work there in the future, this 4A experience will add a lot of color to their careers. But 4A is too difficult to get in. Not to mention its requirements for personal conditions, even open job advertisements are rarely seen. "Generally speaking, the only result of directly submitting a resume is sinking into the sea." An advertising friend said so. In addition, 4A has many foreigners, compatriots from Hong Kong, Macao and Taiwan, and even Shanghai natives. Their mouths are just a string of foreign languages, which makes people feel unfathomable. Many fledgling birds are generally afraid to see this environment. So what can I do to get into the door of 4A as I wish? Strength and enthusiasm are indispensable. In any case, personal strength is the most important thing. If a person's ability can't meet the standard of job hunting, then it's useless to apply for a job. Advertising is a talent-intensive industry, and a successful advertisement is often made by two or three people. "Talent is the only asset of advertising companies", so 4A Company, as the representative of top advertising companies, is more strict with people. In their standards, personal strength can be divided into two aspects: ability and personality. Ability refers to the knowledge and skills that an individual has mastered. Generally speaking, it is required to master a foreign language (depending on the country where the customer is located and the company he serves, usually English, preferably CET-6), and to be outstanding in the professional field (there are different requirements according to specific positions, such as good copywriting skills, excellent sense of design art, and basic communication skills for customers). Personality is the condition that determines whether you are suitable for advertising, which 4A Company attaches great importance to. Advertising is a tough industry, so there is a saying that "if you don't love advertising, you won't advertise". If the interviewer doesn't see your great enthusiasm for advertising, it's hard to decide to hire you. In addition, as an excellent creative person, we must keep persistent curiosity, be careful and sensitive, and dare to express our views. Another most important point is that you must have a strong sense of responsibility, otherwise you won't have the opportunity to finish your homework independently. It is said that Ogilvy values the following points most when recruiting employees: curiosity, enthusiasm, responsibility, flexibility and courage. Generally speaking, 4A company doesn't pay much attention to your academic qualifications, and ordinary colleges can do it. There is little difference between a famous university and an ordinary university for a director.