Brief introduction of South Korea Samsung Group

Samsung Group is the largest enterprise group in Korea, including 26 subsidiaries and several other legal entities. Nearly 300 legal institutions and offices have been established in nearly 70 countries and regions, with a total number of employees of1960,000, and their business involves many fields such as electronics, finance, machinery and chemistry. Three companies under the Group entered Fortune magazine's list of the world's top 500 in 2003, among which Samsung Electronics ranked 59th, Samsung products ranked 1 15, and Samsung Life ranked 236th. In 2003, the turnover of Samsung Group was about US$ 96.5 billion, and the brand value was as high as US$ 65.438+0.085 billion, ranking 25th among the top 100 brands in the world and becoming the fastest growing brand for two consecutive years. Samsung Electronics, the flagship company of the group, ranked third in the top IT 100 of Business Week in 2003, becoming the industry leader, and its influence has surpassed many traditional giants in the industry. Samsung has nearly 20 kinds of products, and its world market share ranks first among global enterprises, showing its strong strength in the international market. Take Samsung Electronics as an example. The company has won many awards in the Industrial Design Excellence Award (IDEA) of the American Industrial Design Association, and has won the most awards for several years in a row. All these prove that Samsung's design ability has reached the world-class level. In 2003, Samsung obtained 13 13 patents in the United States, ranking ninth among all enterprises in the world. March 1938, 1 Mr. Li Bingzhe, former president of Samsung, invested 30,000 won (about 200 yuan RMB at today's exchange rate) to establish the "Samsung Chamber of Commerce" in Daegu, South Korea. In the early days, Samsung's main business was to export Korean dried fish, vegetables and fruits to Beijing and Manzhouli in China. Soon after, Samsung set up a factory and began to produce and sell flour and sugar. 1948, Samsung moved its office to Seoul, the capital of South Korea, and established the "Samsung Products" company. "The establishment of Samsung products marks the beginning of Samsung's official international trade business. At that time, when the corporate atmosphere was still conservative, Samsung allowed employees to participate in investment and profit sharing, and rewarded employees with meritorious service. Samsung's distinctive management style began to become famous in South Korea.

In order to support the recovery of South Korea's economy, South Korea got rid of Japanese rule in 1945, but at that time, due to social and political turmoil, South Korea's economy became extremely unstable, and the Korean War that began in 1950 had a serious impact on South Korea's economic development. Samsung, which developed steadily, lost almost all its property because of the war, but Samsung did not suffer from it. 195 1 year, Samsung moved its company to Busan, a port city in the southeast of South Korea, and established a Samsung products company. At that time, when South Korea was extremely short of materials and all kinds of daily necessities were heavily dependent on imports, Samsung began to develop into the production field in order to help restore and develop the Korean economy and realize the concept of "serving the country with a career". 1953, Samsung established the "first sugar production", ending the history of South Korea's dependence on imported sugar; 1954, Samsung established the "first wool fabric", which initiated the era of self-produced fabrics in Korea. The realization of self-sufficiency in these basic consumer goods laid the foundation for the rise of the Korean economy. It is worth mentioning that in the mid-1950s, most Korean companies still employed employees through the relationship between schools, families and relatives. Samsung took the lead in establishing an open recruitment system to improve labor efficiency and employee welfare. In the early 1960s, the political turmoil in South Korea still seriously affected the social and economic development. Samsung has also experienced many difficulties. Despite the difficulties, Samsung, which is committed to rejuvenating the country, is ready to rebuild the Korean economy again. 1969, Samsung Electronics was formally established. According to Mr. Li Bingzhe's analysis at that time, from the aspects of technology, labor situation, added value and export expectation, the electronic industry is the most suitable industry for Korean national conditions. Judging from the success of Samsung Electronics in the world semiconductor field, he couldn't be more correct at that time. In addition, Samsung also set up a fertilizer production company in Korea, striving to achieve fertilizer self-sufficiency in Korea. Samsung began to pursue expansion in several major industrial fields and became the leader of Korean enterprises. Since then, Samsung has not only focused on enterprise management, but also focused on the development of social education and culture in South Korea. The company has invested a lot of money in Daegu and Sungkyunkwan University to train talents. In order to repay the society, Samsung established the Samsung Award Society on June 1964. 1965 In April, the Samsung Cultural Consortium was established and began to play an important role in the social and cultural development of South Korea. From 1962 to 1972, the Korean economy has achieved sustained and rapid growth. 1973 in order to promote further economic development and achieve a high degree of economic independence, South Korea decided to encourage the development of heavy chemical industry. Samsung responded to the call and laid the foundation for several future strategic industrial fields such as heavy industry, chemistry and petroleum in South Korea. 1in August, 973, Samsung put forward the "second five-year business plan", invested heavily in heavy industry and chemical industry, and decided to set up a shipbuilding department. Samsung also successfully realized the integration of textile production from raw materials to end products. 1974, Samsung heavy industry company was established; 1977, Samsung Shipyard and "Samsung Precision" (predecessor of Samsung Techwin). In the early 1970s, Samsung began to produce household appliances such as televisions and video recorders, and entered the international market. 1974, after the acquisition of 50% shares of Korean semiconductor company, the myth of Samsung Electronics in the semiconductor field began. Entering the international market with technology and "second venture" 1978, Samsung Semiconductor was separated from Samsung Electronics and operated independently. 1983, Samsung successfully developed 64K DRAM and VLSI chips, and began to emerge in the international semiconductor market, and gradually became an industry leader. 1985, Samsung data system company (today's SDS) was established. The establishment of 1986 Samsung Economic Research Institute and 1987 Samsung Comprehensive Technology Research Institute has promoted the expansion of Samsung in the fields of electronics, semiconductors, polymer chemistry, genetic engineering, optical communication and aviation industry, and laid a solid technical foundation for the future development of the group. After the death of Mr. Li Bingzhe, the founder of Samsung, on June/KOOC-0/987+065438+/KOOC-0/October/KOOC-0/9, 2009, Mr. LI Jianxi succeeded his father as the new president. At the 50th anniversary celebration of 1988 Samsung, Li Jianxi announced the group's "second venture" and set Samsung's development direction as "2 1 century world-class enterprise". In the process of "second venture", Samsung actively adjusted its business structure and began to expand its business into new areas. In order to enter the top five electronics companies in the world, Samsung merged electronics, semiconductors and communication companies into Samsung Electronics in 1988. In the late 1980s, Samsung began to devote itself to electronics and heavy industry, and established a reputation in the world high-tech field. Stepping into the world-class enterprise industry and striding towards super-class enterprises 1993, Samsung announced the implementation of "new management". This is a movement that aims to realize the transformation from "quantity management" to "quality management" through positive changes from individual employees to the whole enterprise, and then realize the management innovation of world-class enterprises. Taking the "new operation" as an opportunity, Samsung began to carry out all-round quality management and world-class strategy, and implemented the "selection and concentration" business development strategy, promptly cleaned up businesses with poor development or poor prospects, concentrated investment in businesses with optimistic prospects, and strengthened research and development efforts. In terms of strengthening quality, Samsung Electronics and Samsung Electric have implemented the "off-line" mechanism: if unqualified products are found in the production process, the whole production line will be stopped until the problem is solved. In order to improve Samsung's service quality, Samsung Human Development College provides lectures on customer service for all Samsung customer service staff. The Silla Hotel owned by Samsung also provides etiquette training courses for employees of Samsung Life Insurance, Samsung Securities and Samsung Credit Card. The "new management" has had a far-reaching impact on the development of Samsung. In the process of implementing "new management", Samsung has strengthened its business foundation through various changes such as business structure, personnel training, product design and production, and process control. , thus successfully weathered the Asian economic crisis, achieved amazing high-speed growth, and quickly entered the ranks of world-class enterprises. In 2003, that is, 10 year after the "new operation" began, three companies under Samsung entered the world's top 500, and nearly 20 products ranked first in the world in market share. In the past ten years, Samsung's annual turnover has increased by 3.4 times, and its profit has increased by 28 times, and it has established a leading position in the technical fields such as semiconductors, liquid crystals and communications. Samsung's goal is to become a world-class enterprise and the most respected enterprise in the world. Samsung people who are diligent and enterprising, look at the world and always pursue the first place are making solid progress towards this goal.