What does the hotel female public relations mean?

Introduction refers to dealing with customers in various ways in hotels or nightclubs or outside stores, maintaining a good relationship between the company and customers, and expanding business volume.

A hotel professional manager was quoted as saying, "I owe seven points of my success to the hotel and three points to the media." So how should the hotel public relations department establish a good relationship with media organizations? Public relations activities with the basic goal of shaping organizational image.

It has always been regarded as a compulsory course that public relations personnel should be familiar with. It must be pointed out that the media, with its rapid and extensive dissemination, can establish public opinion orientation in front of the general public. Exert positive and negative influence. Even create business opportunities and disintegrate reputation. Therefore, for the public, the media has a double meaning:

On the one hand, it is an important medium to achieve the goal of public relations.

On the other hand, it is an important public that public relations activities must strive for. In other words, hotels should not only win the favor of editors and journalists. It depends on editors and journalists to gain more public favor. Of course, how to deal with the media is not only a cognitive problem, but also an operational problem.

Extended data:

Public relations strategy:

1, news release/soft article release: conduct online public relations by organizing your own website, influential portals or combining with traditional media. When releasing news through traditional media, we should pay more attention to establishing friendly relations with journalists. Its principle is openness and honesty, and it becomes an effective source of information that journalists can trust, because it is easier for journalists to find out whether the information published by the organization really uses the Internet.

2. Forum marketing: Forum is a widely used information exchange tool on the Internet. There is a special public relations communication function, and both public browsing and remote login are strictly managed. First, the function of information dissemination. Organizations and audiences can publish information through BBS. Second, non-real-time discussion ability.

Institutions can write down the information to be released, and then publish it more systematically and completely on the corresponding BBS discussion board. Finally, the real-time discussion function. Organizations can communicate with the public in real time in the "chat area" to narrow the distance between organizations and the public. A story will stay in the editing room of a forum for a long time, and choosing to publish it in a forum related to the organization can bring benefits for many years.

3. Newsgroups: Newsgroups are groups composed of members of the public with the same theme, who discuss, comment and analyze issues with the same interests. Newsgroups can establish and consolidate the relationship between organizations and new and old customers, conduct market research needed for public relations, and prevent and control crises through information monitoring. At present, newsgroups have become the most important channel for the dissemination of international public relations.

4. E-mail: Personalized E-mail adds human touch and realizes one-to-one communication.

References:

Baidu encyclopedia-public relations

References:

Baidu encyclopedia-hotel public relations