What is the responsibility of the network marketing specialist?

What is the responsibility of the network marketing specialist? Search in Baidu, refer to Baidu Library for details.

The duties of the network marketing specialist are:

1, responsible for website data analysis and operation effect improvement;

2. Responsible for the management of search bidding platform;

3. Assist the department manager to establish the promotion process system of network marketing;

4. Responsible for the implementation of the company's network promotion plan;

5. Assist the business department to summarize the network marketing promotion data.

The core of network marketing is to solve users' needs, take users as the guide, and spread valuable content for the platform and users.

The specific work content of network marketing mainly includes:

1, promote the products, and promote the products through online mail, release of supply and demand information, forum posting, QQ exchange, sns promotion, email promotion and other online publicity means.

2. Management, maintenance and optimization of enterprise product websites or service websites. Website promotion, search engine optimization.

3. Communicate with customers and do a good job of communication between new and old customers. Develop new customers and maintain old customers.

Basic requirements:

1, strong writing skills and good copy editing skills.

2. Ability to collect data. Collecting data has two main values: one is to preserve important historical data; The second is to try to complete the information in an important field. If we can collect a lot of valuable information in work-related fields, it will be a great wealth.

3. User experience ability needs practical experience to understand online marketing.

4, do it yourself, you should go deep into network marketing to understand various problems and find solutions.

5, code understanding ability, for some basic codes directly related to online marketing, you should have a certain understanding, especially HTML, ASP, JSP, etc. When analyzing the web page code, we can find obvious mistakes, so as to better apply online marketing tools.

6. Web planning ability. There are many problems in the design of web page making itself, such as image processing and program development. Network marketers should have a preliminary understanding of web page design and some basic problems in web page production, so as to know whether the planned scheme is reasonable and can be realized.

7. Communication skills. The main task of online marketing is to promote the effective dissemination of marketing information by means of the Internet, and communication itself is an effective way of information dissemination. The Internet provides many opportunities for communication, such as forums, blogs, columns and mailing lists. Everyone needs to have good expression skills.