Public *** etiquette and corporate image?

Public *** Etiquette 1. Taboos in words and deeds in foreign-related activities

Behavior taboos: Strictly avoid tilted postures, dancing, pointing, pulling, pulling, being too close, looking left and right, eyesight Staring into the distance, checking the watch frequently, stretching, playing with things, scratching the ears and cheeks.

Taboos: Absurd and obscene words, other people’s resumes, women’s private affairs, salary income, private property, the value of clothing, criticism of elders, criticism of religion, and ridicule of customs are strictly prohibited.

Tone taboos: It is strictly forbidden to argue loudly, talk loudly, speak harshly, ask questions, quarrel and insult, and speak rudely.

Taboos on courtesy: It is strictly forbidden to ignore others, talk to the end alone, express opinions easily, interrupt objections, pester, interrupt at will, and say goodbye at will.

2. Taboos when taking photos at foreign-related activities

In foreign-related activities, when taking photos, people must not violate the taboos of specific countries, regions, and ethnic groups. Any random photography should be strictly prohibited at border ports, airports, museums, residential rooms, new product and new technology exhibitions, precious cultural relics exhibition halls, etc.

When permitted, it is strictly forbidden to use flash when taking pictures of ancient paintings and other ancient cultural relics. People should consciously avoid taking photos in places or areas with "No Photography" signs. Under normal circumstances, it is taboo to take pictures of strangers (especially women).

3. Hygiene taboos in foreign-related activities

Personal hygiene: Avoid unkempt hair, dirty clothes, shoes, hats, or unclean collars and cuffs. In formal occasions, unhygienic actions such as picking your eyes, blowing your nose, picking your nostrils, picking your ears, picking your teeth, and clipping your nails are taboo. People with infectious diseases are strictly prohibited from participating in foreign affairs activities.

Environmental hygiene: Do not spit, flick cigarette ashes, litter confetti or other unclean objects. Do not bring mud, water, mud, etc. under rain gear and shoes into the room. Do not bring spittoons and other unclean things. Place cleaning utensils in a conspicuous place indoors.

4. Various etiquette and taboos in the business world

Etiquette and taboos in Southeast Asia: When discussing business with Southeast Asian businessmen, it is strictly forbidden to cross your legs or even let the soles of your shoes hang. Otherwise, the other party will be resentful and the transaction will immediately fall through.

Middle Eastern Etiquette: Businessmen from Arab countries in the Middle East often discuss trade in cafes. When meeting with them, it is advisable to drink coffee, tea or cool drinks. It is strictly forbidden to drink, smoke, talk about women, take photos, and do not talk about the political situation in the Middle East and international oil policies.

Russian etiquette taboos: Russia and Eastern European countries are extremely enthusiastic in their hospitality to Western businessmen. When negotiating trade with Russians, avoid calling them "Russians."

British Etiquette Taboos: When negotiating trade in the UK, there are three taboos: 1. Avoid wearing patterned ties (because patterned ties may be considered imitations of military or student uniform ties; 2. .Don't make the royal household a joke; 3. Don't call British people "British"

French etiquette: When negotiating trade in France, it is strictly forbidden to talk too much about personal matters. Because the French don’t like to talk about the privacy of their family and personal life.

South American Etiquette: People who go to South America for business should wear dark clothes during the transaction negotiation process in order to follow the customs when entering the country. The conversation should be cordial and close, avoid wearing light-colored clothes, and avoid talking about local political issues.

German Etiquette: German businessmen attach great importance to work efficiency. Therefore, it is strictly forbidden to talk or talk with them when negotiating trade. Businessmen in northern Germany attach great importance to their titles. He will be particularly happy when he shakes hands with them warmly and calls them by their titles.

Swiss etiquette: If you give them. When sending a letter from a Swiss company, the recipient should write the full name of the company. It is strictly forbidden to write the name of the company staff, because if the recipient is not present, the letter will never be opened. The Swiss admire time-honored companies. If the company was founded before 1895, you should highlight this on your work ID or business card.

American etiquette taboos: When negotiating deals with Americans, there is no need to shake hands and be polite too much. Trade negotiations can get straight to the point, even starting while eating breakfast.

Finnish etiquette taboos: When negotiating with Finnish businessmen, you should pay attention to the handshake ceremony and call them "manager" and other titles. Negotiations are usually held in the office, usually not at banquets. After a successful negotiation, Finnish businessmen often invite you to a family dinner and a steam bath. This is a very important etiquette. If you are invited to a banquet, don't be late, and don't forget to send 5 or 7 flowers (no even numbers) to the hostess. It is not advisable for guests to drink by themselves before the host makes a formal toast. When talking freely, you should avoid talking about local political issues [edit this paragraph] What is corporate image? Corporate image refers to people’s perception of the company established through various signs of the company (such as product features, marketing strategies, personnel style, etc.) Overall impression. Corporate image is an external manifestation of corporate spiritual culture. It is the overall impression felt by the public during their contact with the company. This impression is obtained through the sensory transmission of the human body. Whether the corporate image can truly reflect the spiritual culture of the company and whether it can be understood and accepted by all sectors of society and public opinion depends to a large extent on the subjective efforts of the company itself. [Edit this paragraph] Image and corporate image From a psychological point of view, image is the overall impression of something that people form in the brain through various sense organs such as vision, hearing, touch, taste, etc. In short, it is Perception is the reproduction of various sensations. It is very important to understand that the image is not the thing itself, but people's perception of the thing. Different people's perception of the same thing will not be exactly the same, so its accuracy is affected by human consciousness and cognitive processes. Since consciousness has subjective initiative, the different images of things formed in people's minds will have different impacts on people's behavior.

Corporate image is the overall feeling, impression and cognition of the company both inside and outside the company, and is a comprehensive reflection of the company's status.

On the basis of impressions, people’s judgments are added to form public attitudes that are intrinsic, tendentious and relatively stable. Public opinion is formed by the affirmative or negative attitude of the majority of people. Public opinion repeatedly acts on the human brain through mass media and other means (such as people's conversations, expressions, etc.), and finally affects people's behavior. There are good and bad corporate images. When a company has a good corporate image among the public, consumers will be willing to buy the company's products or accept the services it provides; otherwise, consumers will not buy the company's products. , and will not accept the services provided by it. Whether a company's image is good or not cannot be generalized. When most people think a company is good, some people may feel it is bad, and this bad image will determine that he or she will not accept the company's products or services. Nothing can be perfect. Therefore, we must grasp the main aspects of the contradiction here and understand and grasp the corporate image as a whole. [Edit this paragraph] Classification of corporate image There are many ways to classify corporate image. According to different classification standards, corporate image can be divided into the following categories;

(1) Internal image and external image of the enterprise. This is divided based on the internal and external performance of the enterprise. Just like when we observe a person, there are internal temperament and external appearance and body shape. The corporate image also has this difference. Internal image mainly refers to the invisible and intangible parts such as corporate goals, corporate philosophy, corporate spirit, corporate ethos, etc., and is the core part of corporate image. The external image refers to the visible and audible parts of the enterprise such as its name, trademark, advertisements, factory buildings, factory songs, product appearance and packaging, ceremonies, public activities, etc., which are the external manifestations of the internal image.

(2) The real image and virtual image of the enterprise. This is divided according to subjective and objective attributes. The real image can also be called the objective image, which refers to the actual concepts, behaviors and material forms of the enterprise. It is an objective existence that is not affected by human will. Such as the scale of production and operation of the enterprise, the quality of products and services, market share, output value and profits, etc., all belong to the real image of the enterprise.

Internal behaviors include employee recruitment, training, management, assessment, rewards and punishments, the formulation and implementation of various management systems and responsibility systems, corporate customs and habits, etc.; external behaviors include procurement, sales, advertising, finance, public welfare and other public affairs. relationship activities.

(3) Corporate visual image - It is a corporate image subsystem composed of the company's basic logo and application logo, product appearance and packaging, factory appearance, machinery and equipment, etc. Among them, the basic logo refers to the company name, logo, trademark, standard words, and standard colors; the applied logo refers to symbolic patterns, flags, clothing, slogans, signs, mascots, etc.; the factory appearance refers to the corporate environment, stores, windows, and offices , workshop and its design and layout.

Among the three subsystems of corporate image, the conceptual image is the deepest, most core part, and the most important. It determines the behavioral image and visual image; and the visual image is the most external and easiest to express. It and the behavioral image are both the carrier and externalization of the ideal image; the behavioral image is between the above two, it is the extension and carrier of the ideal image, and it is also the condition and foundation of the visual image. If the corporate image is compared to a person, the conceptual image is like his mind, the behavioral image is his limbs, and the visual image is his face and body shape. [Edit this paragraph] Means of corporate image expression The means of corporate image expression mainly include the following aspects:

　(1) Material image

This refers to the materialization that reflects the corporate spiritual culture form, rather than the substance itself. For example, the company's store emblem, store flag, trademark and specific store decoration, layout, etc. can reflect the intuitive image of the company's personality and spiritual outlook.

(2) Character image

This does not refer to a person’s innate conditions, but refers to the performance of company personnel in dealing with others and working behaviors and attitudes that they have learned from the day after tomorrow.

(3) Management image

Refers to the form of management behavior. Such as organizational form, work procedures, succession system, reward and punishment methods, leadership and command methods, etc.

(4) Etiquette

Refers to the polite format of interpersonal relationships in the enterprise and the etiquette norms at celebrations and gatherings.

(5) Social welfare image

Serving the society and sponsoring public welfare undertakings, including specific manifestations of supporting and caring for cultural and educational, scientific research, charity, health and other undertakings. [Edit this paragraph] Establish a good corporate image. To establish a good image among the public, a company must first rely on its own internal strength-to provide excellent products and services to the society; secondly, it must also rely on the company's true communication-through Various publicity methods are introduced to introduce and promote oneself to the public, so that the public can understand and deepen their impression. The task of public relations to establish a corporate image is mainly reflected in the two aspects of the company's inner spirit and appearance.

(1) Inner spirit.

The inner spirit refers to the spiritual outlook and temperament of the enterprise. It is a comprehensive expression of corporate culture. It is the backbone and skeleton of the corporate image. It consists of the following three aspects:

①Pioneering and innovative spirit. This is something every business should have and is very important. That is to say, every enterprise should adapt to the needs of the market economy and have the courage to explore and innovate. That is to say, it must continuously conduct public relations activities with the development of society, changes in the environment, the needs of activities and different public objects. Supplement, improve and innovate the content and form to make it richer, more distinctive and more attractive. This requires public relations personnel (especially senior leaders) to have keen insight, positive thinking, rich imagination and good knowledge structure, as well as good psychological quality, fearless spirit of exploration and active inspiration and more.

②Positive social outlook and values. Enterprises should have their own social philosophy. They should not only establish a good citizen image in marketing activities, but also care about social issues and social welfare undertakings, so that enterprises can benefit the people and society while developing themselves.

Modern enterprises must not only engage in production and business activities and obtain profits, but also need to assume certain social responsibilities and social obligations to show that the enterprise is a member of the social family and must contribute to the development of society. Doing so will not only be conducive to social progress and prosperity, but also win the general favor of the public for the enterprise. Therefore, when enterprises carry out external public relations work, they should regard doing a good job in social welfare activities and providing more services to the society as an important part.

③Honest and fair attitude. Enterprises should abide by laws and regulations, conduct fair transactions, and provide considerate services. This honest and decent competitive attitude and business style are the foundation of the corporate image.

(2) Appearance.

The establishment of a corporate image mainly relies on the manifestation of its inner spiritual quality, and it also relies on the careful design of public relations. This requires public relations personnel to be good at using some symbolic marks that are easy to spread and easy to remember, so that people can easily identify them among many things, so as to deepen the external public's impression of the company.

①Company name. Some people think this is the first step in establishing a corporate image. There is an old saying in business called "Signs sell", because the quality of signs has a certain impact on consumers' psychology, and it may even affect the operating results of enterprises. Before liberation, some enterprises in old China were very particular about this. It was a miniature advertisement that integrated the motto of silence, warning, training and response. Therefore, the name of the company should be as particular as naming people, and it should be easy to understand and remember, fresh and eye-catching, and have profound meaning; avoid names that are empty, boring, conceptual and featureless. Some companies with famous brand products consciously unify their product brands and corporate names, which can also achieve complementary effects. For example: The Coca-Cola Company of the United States and its Coca-Cola beverage; Beijing Garment Factory No. 3 produced the Great Wall brand raincoat and changed its name to the Great Wall Windcoat Factory after creating the brand. In this way, promoting the Great Wall brand windcoat not only improves the credibility of the product, but also improves the reputation of the product. Correspondingly, it deepens people's impression of the company.

②Corporate advertising. This is a means of appeal, and everything should be focused on deepening the public impression. It must mobilize all factors to influence the public's subjective choice of information sent by the company. This kind of public relations advertising that promotes the company's own publicity is more difficult to succeed than product advertising. It requires that the characteristics of the advertisement should be in harmony with the characteristics and image of the enterprise, and should be appropriately repeated on a certain tone, and the content and form should be constantly changed to keep the information fresh, but at the same time not deviating from a fixed theme. In short, it must achieve such an effect that makes people feel familiar, but at the same time have to look at it with admiration.

③Enterprise logo. It is a part of modern design which includes trademarks and logos of organizations. Because it is easy to recognize, remember, appreciate and make, it plays an important role in ensuring credibility, establishing image and strengthening communication. It is part of the company's good image and its intangible property, and its value can be estimated. Therefore, companies can design distinctive logos as their own symbols, and use unique artistic concepts to leave a good impression on people, so as to deepen public perception.

④Represents color. It has been pointed out in psychology that color plays an important role in perception. A company can choose a certain fixed tone for use in all aspects of communication between the company and the outside world, such as offices, stores, packaging systems, advertising, work clothes, etc., to form a style unique to the company, thereby psychologically deepening the public's understanding of the color. Perceptual impression.

⑤Environmental facilities. This is particularly important in commercial enterprises. The comfortable and beautiful environment layout and advanced business facilities of commercial enterprises can affect customers and employees themselves physically and psychologically, which in turn directly affects business results.

In short, the content of corporate image is comprehensive. It is not only the image of corporate products, but also the expression of the overall corporate culture, involving many factors. Therefore, as the public relations department of image design, it should fully consider the characteristics of the enterprise itself, as well as the psychological needs, interests and habits of the public, and carry out scientific planning and design to ensure that the corporate image is both perfect and distinctive. Unique.

[Edit this paragraph] Construction of corporate image: Examining a company's corporate image can provide insight into the systematic overview and overall level of culture, and can also evaluate its true strength in market competition. A good corporate image is mainly reflected in: corporate environmental image, product image, leadership and employee image.

1 Scientific corporate philosophy is the soul of shaping a good corporate image

Currently, corporate philosophy has become the most popular concept among well-known companies and has quietly caused a revolution in corporate management. A revolution in management concepts. In this case, many companies have formulated their own slogans to reflect the company's philosophy, show the company's goals, mission, business concepts and code of conduct, and encourage all employees to establish a good image of the company through the slogan. "Slogan" usually refers to the expression of corporate philosophy. Haier Group's "Every day is better, every day is better" and "Defective products are waste", Sanyo Refrigeration Co., Ltd. "Create endless improvement", etc. all illustrate the importance of spiritual concepts in enterprises. Practice has proved that cultivating and promoting the entrepreneurial spirit is a very effective way to shape a good image of the enterprise, and it can play an important role in the development of the enterprise that cannot be underestimated. Of course, cultivating entrepreneurial spirit cannot be simplistic. It must be combined with the construction of modern enterprise systems, enterprise management goals, and detailed ideological and political work to make it the spiritual driving force for enterprise development.

2 A beautiful environmental image is an external manifestation of building a good corporate image

The corporate environment represents the cultural quality of corporate leaders and corporate employees, and marks the level of modern corporate management. Affects the social image of the company.

First, the corporate environment is the most basic reflection of corporate culture. If an enterprise is a place where employees work and live, then it must have a security facility suitable for employees' work and life so that employees can work and live reasonably, safely and civilly.

Second, building a beautiful corporate environment and creating an affectionate working atmosphere are important components of shaping a corporate image. The enterprise's factory area, living area, office facilities, production workshops, products, on-site management, production services, etc. are all windows of the enterprise's image. Therefore, each enterprise must carefully design the layout of the factory area, strictly manage the environment and order of the factory area, continuously improve the level of purification, greening, and beautification of the enterprise, strive to create a beautiful and elegant corporate cultural environment, integrate management into the construction of corporate culture, and cultivate The sentiment of employees improves the social visibility of the company and adds luster to the company.

3 A high-quality product image is the primary task in shaping a good corporate image.

Product image is the comprehensive reflection and epitome of the corporate image. In the modern enterprise system, enterprises control their own destiny, seek survival and development by themselves. And the way out for survival and development. It often depends on the social benefits brought by the company's products. First of all, if an enterprise wants to provide a high-quality product image, it must regard quality as the life of the enterprise. The quality of products is not only an economic issue, but also a political issue related to corporate reputation and social development and progress. It is the most direct reflection of corporate culture. Grasping the key point of product image can lead to the simultaneous improvement of other images. It is necessary to infiltrate the product image into the quality management system and form a good atmosphere among cadres and employees that everyone attaches importance to quality and strictly controls quality. Secondly, we must survive in the competition, create a famous brand, enhance the company's visibility, and create the best benefits for the company. In the market economy, with the gradual formation of a unified, open, competitive and orderly national market, enterprises must consciously expand their visibility and strengthen market competition. Produce more high-quality products so that the products can form their own cultural advantages in the market. At the same time, it is necessary to strengthen the external publicity of products. Personalized publicity is an important means to shape the corporate image. Liaoning Provincial Food Group Company puts forward "Everything is for delicious, nutritious and healthy". As the company's attributive, it is a high-level summary of the company's characteristic product, pastured food, and has a good extension and sublimation.

4 An upright leadership image is the key to shaping a good corporate image

The leading role of corporate leaders in the enterprise and their own demonstration ability are the concrete embodiment of the leadership image and the key to shaping a good corporate image. Image is key.

First of all, the style of corporate leadership is an important symbol of corporate image. What kind of leaders there are, what kind of corporate culture and corporate image. Therefore, corporate leaders must constantly improve their own quality. They must not only become managers who are hard-working, proficient in business and technology, good at management, and innovative, but also leaders who are honest, self-disciplined, and dedicated. Secondly, it is necessary to improve the understanding of corporate culture by corporate leaders and become a knowledgeable person in corporate culture construction. First, business leaders must shape themselves into entrepreneurs with high-grade cultural literacy and modern management concepts, adapt to the needs of the market economy, and make the business invincible in the competition. The second is to grasp the direction and basic principles of corporate culture, broaden horizons and continue to innovate on the basis of learning and drawing on the experience of outstanding companies.

5 The image of dedicated employees is an important foundation for shaping a good corporate image

The overall image of employees is a concrete manifestation of the company’s inherent qualities. , Disciplined "four haves" newcomers are an important part of corporate culture construction: cultivating employees' love and dedication to do their jobs, love their jobs, drill their jobs, and excel in their jobs; establish the concept of respecting knowledge and talents; and create a culture that is conducive to An environment where all types of talents can stand out and interpersonal relationships of equality, unity, harmony and mutual assistance can enhance the cohesion and centripetal force of the company, and win a good social image and reputation for the company with the good mental outlook of its employees.

Adhere to the principle of "people-oriented" and make the construction of corporate culture serve to improve the quality of all employees and mobilize the enthusiasm of all employees. Luxurious decoration and strong financial resources cannot solve the problem of enterprise development. The key is people. To mobilize all employees to participate in the practice of corporate culture, "three satisfactions" should be achieved, that is, to meet the needs of employees to participate in democratic management, to meet the needs of employees to become talents, to meet the needs of employees' material and cultural life, so as to adapt to employees' realization of personal value and material and spiritual needs, and create a good cultural atmosphere that adapts to the development of the enterprise. Enterprises must seize the opportunity to use on-the-job training, technical competitions, off-the-job rotation training, and party school and political school studies to train employees in politics, technology, and business, and further improve all employees with basic education, technical level education, and academic education as the main content. Training network and assessment management methods. At the same time, it is necessary to carry out various entertainment activities that are beneficial to the physical and mental health of employees, to achieve the purpose of entertaining and educating, and strive to create a team of employees with good ideas, strict discipline, strong business and hard work style that adapt to the needs of the market economy.