What are the psychological preparations for starting a business?

First, learn to delegate your daily work to others, so that you can have more time to develop your own career.

Know how to authorize, not just manage the whole program. If an entrepreneur spends too much time on the daily work that anyone can do, but has no time to think about the strategic planning and top management that the boss should do, then this cost is sometimes fatal. Many times, if you allow people to make decisions, they will do well. They will also make mistakes that we all make, but they can learn and do better next time. Decentralization is the only way for a company to grow.

Second, the mind with business skills can only be cultivated through some processes: deeply understanding your products, constantly listening to users' opinions, cultivating your partners and subordinates' intuitive perception of the inflow and outflow of funds within the enterprise, sincerely cooperating with your partners and subordinates and sharing your previous experience with them. The acquisition of business acumen will make your attention focus quickly.

(1) Find your own position, be realistic and be ambitious; It is very important to determine the main attack direction in a specific rather than rambling scope, especially when the company starts; Step by step is a more desirable way to promote the rapid growth of the company than rushing into a strange field with little knowledge. Haste makes waste, and blindly expanding the scope of business will often bring tragic consequences.

Third, hire the best talents possible. This will bring the company much more profits and benefits than the high salary you pay. If your employees are first-class, your company will be first-class. The boss must know what kind of employees the company needs, and let every employee in the company know his responsibilities. At the same time, he should cultivate their team spirit and let them cooperate with other employees. If you can do this, it is worthwhile to spend some time and energy. This process not only helps the boss know what kind of talents he needs, but also helps the company attract talents. Generally speaking, department managers should be selected within their own companies, while excellent salespeople and marketers should be recruited in rival companies.

Fourth, before starting a business, we should make great efforts to understand the salary system of other companies and establish a quota sales system. Employees who complete the sales will get a certain percentage of the company's gross profit, employees who fail to complete the sales will earn less, and those who exceed the sales will earn more.

The more you know about the salary system at the beginning of an enterprise, the easier it will be for the company to develop in the future. From the first day of its establishment, there should be written rules and regulations. Unclear and defective rules and regulations will bring trouble to the company's operation; Companies without any rules and regulations will only get into trouble. The biggest advantage of rules and regulations is that everyone is moving towards the same goal under the same code of conduct.

If you, as the boss, don't set this standard and point out this direction, then employees will go their own way. In the rules and regulations, the boss's decision-making power in handling affairs cannot be restricted, and the consequences of violating the rules and regulations should be clearly written in. For example, for those who consistently make mistakes at work, according to records, such people will eventually be fired, but the focus of the rules should be on the performance of employees.

Fifth, don't do anything alone. Partners will bring invaluable help. Find a "partner" among your competent employees to do business with, but there must be a written agreement in advance, stating the rights and obligations that both parties should enjoy. Usually, both parties should be able to bring different business talents, experience or other related advantages to the development of the company. Friendship cannot maintain partnership. In fact, business partnerships can easily destroy years of friendship. If a partnership is successful and happy, an agreement must be written before cooperation. If two people often disagree, there should be a written agreement. A typical agreement should state the specific purpose of the business and the tangible assets (assets, property, equipment, patents, etc.) of each partner. ) and intangible (services, unique technologies, networks, etc. ) investment, and the percentage of each person's income. Such an agreement allows partners to hold different shares of the company, but it must explain the position and role of each partner in the management of the company and whether partners are allowed to engage in other businesses other than the company's business. One of the most important points is how the partners end the partnership, which must be clearly stated in the agreement.

Sixth, establish a professional management team from scratch, from a "small workshop" to a formal company. The management mode of "small workshop" will bring you great work pressure, and the development of the company will be slow and limited. When the company is small, it is feasible to manage it separately, but when you start to make a big contract of one million yuan, customers will pay attention to whether your company has a professional management level, and at this time you have to rely on a formal professional management team to operate.

You must first analyze what the company is doing every day. How? What are the main benefits of the company? These investigations should not be rushed for success, but should be cautious. This process not only helps the enterprise to decentralize, but also guides the boss to recruit talents whose personality and talents are suitable for the company's development. Strict investigation contributes to these tasks. It takes a long time to find the most suitable management talent for a position. You must know the characteristics of each of them so that you can teach students in accordance with their aptitude. You can't just find someone. You must keep digging and recruit people with real talent and learning into the company.

Many companies die in the process of changing to professional management because they have not established an efficient and professional management team. To build this team, we must follow the following principles: ① employ experienced personnel; ② Choose talents with higher quality; (3) Try to adapt their experience and talents to the company's environment; (4) Try to find among friends who have worked in the past; ⑤ The number of managers should be as small as possible; 6. Keeping a close eye on the profit target is the ultimate goal. This construction process is very difficult. At first, you will inevitably get along with a group of people you don't know, understand and trust. These people will change frequently until they form the most satisfactory group. You can also use the "consultant" system to form a management team: first, hire some retirees or people with experience in business relations, who can make up for the lack of experience of your young employees, and equip each young manager with a consultant to guide their work, so that the company's management team will naturally mature with the growth of business.

The secret of starting a business: always be 5 minutes ahead of others.

Napoleon was invincible and famous. He has a famous saying: our army won the battle because it arrived five minutes earlier than the enemy. In a war, you can seize the favorable terrain five minutes earlier, thus gaining the winning chips. Shopping malls, like battlefields, will become winners if they seize business opportunities a month or even a few days earlier than others.

Zhang Li has been unable to find a job since she graduated from the health school. Seeing that the entrepreneurial craze is getting higher and higher, he wants to do something for himself. Although he lacks venture capital, he has the enterprising spirit of "newborn calves are not afraid of tigers" and a keen sense of business. According to his own characteristics, he pondered over small-scale business projects with small investment and quick results.

In 2003, the emergence of atypical pneumonia caused some panic in the society. All the thermometers in the local drugstore are out of stock, and you can't buy them anyway. Many citizens are very anxious. He found this an excellent opportunity to make money. So, he immediately looked for the purchase channel of thermometers, which could be transferred to all the medical equipment wholesale stores in the city, and finally went to the provincial capital, but he did not find a ready-made supply.

Later, he got inspiration by looking up information on the Internet. He turned on the search engine and entered the words "thermometer", "manufacturer" and "supply". It didn't take much effort to get it done. He easily found out from the web page information he searched that a thermometer was sold in a county instrument factory in Jiangsu. He immediately contacted the sales department of the factory by email. After some e-mail negotiations and bargaining, he reached a purchase intention with the factory. Since then, he borrowed more than 20,000 yuan from his parents, and made online remittance with ICBC online banking according to the requirements of the manufacturer. In a few seconds, the funds were transferred to the other party's account.

Four days later, the manufacturer sent 16000 ordinary mercury thermometers and 1000 electronic thermometers by express delivery. At that time, he was the only person in this city who had a thermometer in stock. Although things are rare, he didn't make wild speculations and seek ill-gotten gains. Instead, he sells each thermometer at an appropriate price increase according to his own purchase cost. Because of his reasonable price and guaranteed product quality, more than 10 thousand thermometers were sold out soon. He earned 20,000 yuan himself, which contributed to the prevention of SARS for the citizens.

Half a month later, many people stared at this profitable project, followed Xiao Zhang's example and tried to buy thermometers in large quantities, but the market at this time was "not what it used to be". First, the SARS epidemic has eased, and fewer people buy thermometers; Second, Xiao Zhang's more than 10,000 thermometers have basically saturated the local market, and later buyers have been unable to keep up with the market rhythm, resulting in a backlog of goods.

For the first time, I tasted the sweetness of using information technology to quickly find business opportunities, and studied and analyzed the market online almost every day. He saw that after SARS, people's health concept has changed a lot, and health books on major reading websites once ranked in the forefront of bestseller lists. So he used his newly earned 20,000 yuan to apply for opening a health education bestseller sales network, specializing in health books that people loved after SARS, operating educational books and student simulation papers. Today, on the eve of the college entrance examination and the senior high school entrance examination, he and the school's local area network and some internet cafes have launched a marketing campaign of "browsing the best-selling books in education, free of network fees". He used this to promote the simulated test paper written by a famous middle school in Jiangsu, and earned a net profit of more than 30 thousand yuan in a few days.

Doing business, some people make money, some people lose money, it is difficult to start a business, and it is difficult to make money. Xiao Zhang's successful example tells us that it is difficult to make a lot of money following in the footsteps of others. Only by raising the awareness of making money, using modern information carriers and seizing the business opportunity of "arriving five minutes earlier than others" can we win a fierce business war.

How to recruit for the company

A truly successful boss should hire the best employees at all costs.

Excellent standards and scales are often difficult to grasp, especially in talent recruitment. It is difficult for the boss to capture the talents he thinks are excellent through the interview, which requires a lot of time, energy, money and other resources. In other words, a shortened or hurried recruitment process is likely to make you hire unqualified people.

At this point, recruitment is the most risky job. No matter which employee you hire, it may pose a threat to your company, but you have to take the risk. Spend as much time as possible to get to know each applicant, their heart, what they are good at and the purpose of their application.

When recruiting employees, we should also pay attention to the relationship between employee skills and attitudes. Skills are relatively easy to master. Similarly, it is not difficult to acquire knowledge. The hard part is how to change your attitude. Therefore, people with a positive attitude should be cheerful and open-minded, but also honest and brave. Work experience is necessary, but it is important for him to have the desire to succeed. These conditions can be found and excavated from his previous work records and interviews.

Some advanced techniques, such as psychological testing, graphology and talent evaluation, can be used in recruitment, but they should be used with caution. Most bosses hire employees on the basis of first impressions, but this method is not absolutely reliable. Don't expect to recruit good employees in one interview, the first impression is not credible. Find a few applicants together, show them around, get to know their hobbies, then ask more questions, let them tell you their goals and successful experiences, and give them some opportunities to introduce themselves. Maybe in this way, you will know who is the best candidate.

When evaluating several candidates, the more people involved, the more representative the results will be. It's best not to rely on your own judgment. It is often beneficial to listen to the opinions of colleagues, employees and subordinates.

Conditions for ensuring the best employees:

(1) Ensure that the treatment you give employees is satisfactory;

(2) Ensure that the personnel you recruit are really needed;

③ provide the best training;

(4) Once hired, guarantee him enough development space;

⑤ Recruit as widely as possible (advertise in various media);

⑥ act quickly;

⑦ Recruit the best people with the most capable people;

⑧ Through other best external channels.

Recruitment should also grasp a basic principle: whoever recruits is the master. In other words, no one can make a choice decision for you. You are responsible for your scope of work, so you have the right to choose who works for you. You can use others to help you make decisions, but the final decision is still yours.

Finding the most suitable employee to join your work team is one of the biggest challenges you face. On the one hand, the right staff can make you feel relaxed and help customers; On the other hand, the right employees let you constantly improve the standard of treatment and pay high wages and other benefits, which is often unbearable for enterprises in the early stage of entrepreneurship.

The last one is to keep the best employees. Maybe you will spare no effort to find the best employees because of temporary difficulties, but things have changed, and you may not pay as much attention to these talents as before, and even lead him to leave. This is really a taboo in employing people and will cause a series of negative effects on the development of enterprises. In other words, the talent pool is very important. When recruiting the best employees, we should avoid short-sightedness and pay attention to immediate interests. Remember, the best employees need to care with the most sincere heart, and they can get a swift horse with sincerity!

Learn to borrow other people's money to get rich.

Some people want to start their own companies, but they always complain that they have no capital and can't set foot in shopping malls. Yes, to set foot in shopping malls, what is needed is "the three armed forces have not moved, and food and grass come first". When starting a business, operators who are new to shopping malls must have certain funds in order to make their business run effectively. No matter how good the goals, ideas and plans are, if they are not supported by certain economic strength, they can only be on paper. No wonder many operators think that capital is the blood that sustains the life of their career.

In real life, there are many ways to raise funds, and borrowing is one of the main ways. However, there are always many operators who are afraid of wolves and tigers, afraid to borrow, and unwilling to borrow, thus delaying many opportunities to make money. I remember the famous American commodity manager Green said, "A real businessman dares to mortgage his wife's wedding necklace." Isn't this a reminder that people should be brave enough to borrow money when doing business? If you don't dare to borrow money when doing business, it will often become a big climate in the mall; And boldly go forward and bravely borrow money from the bank, which will often lead to success. In fact, at some point, the opportunity makes you force yourself to borrow money, which can help you achieve the goal of making a profit.

In fact, if it's not for shopping malls, why can't we get a loan? Invest the borrowed money in the projects you have identified. After a year or two, when you pay off the principal and interest, you can still have a lot of money in your bank account. Of course, you must pay off the principal and interest first, and the loan interest is very high. However, you still made money. How did you make all this money? Because repaying the loan principal and interest is your motivation. If you don't turn the funds around and create profits, you may not even be able to pay the loan interest.

Emerson said, "What I need most is that others force me to do what I can and should do. In other words, it needs a kind of pressure. " Lending a sum of money gives you a natural pressure. Because of this pressure, you have to give up the plan of spending money first; At the same time, stress will also make you get rid of the bad habit of laziness, make the funds in your hand turn around quickly, and consciously or unconsciously invest in the busy career.

Successful managers often say: "borrowing money is a double-edged sword, and using it carefully will make you rich;" If you are not careful, it will backfire. "Lending has its drawbacks, but the key depends on what debt it is. If it is consumer lending, it should be avoided as much as possible, but "investment lending" is another situation. In fact, there are very few rich people who start from scratch who don't borrow money. The rich can succeed because they know the power of borrowing.

If you don't want to borrow other people's money and get into debt, then you can only "conservatively" keep the stall. Let's take a look at the following story. There is such a person in the world.

Woodra, the former chairman of Coca-Cola Company in the United States, is a very conservative entrepreneur. He hates debt most in his life. On the eve of the economic depression, he just paid off all the loans of the company. Once, a financial controller in the company wanted to borrow $654.38 billion at 9.75% interest to build a new building. He immediately replied, "If you withdraw him, Coca-Cola will never borrow money again!" His prudent strategy saved Coca-Cola from extinction in the Great Depression, but it also had side effects, which prevented the company from developing for a long time and entering the ranks of big American companies.

Later, Gosuta served as the chairman of the company, changed his predecessor's style, had a clear direction, and borrowed heavily. When he took over, less than 2% of Coca-Cola's capital was long-term debt. Since then, Gosuta has soared its long-term debt to 65,438+08% of its capital, which surprised his colleagues. Gosuta used these funds to rebuild the bottling equipment of Coca-Cola Company and boldly invested in Columbia Film Company. He said: "If I have a clear merger goal, I am not afraid to increase the debt burden of the company." This courage of not being afraid of debt saved Coca-Cola Company from its predicament. The company's profits suddenly increased by 20%, and the stock market value began to rise.

Gosuta's courage not to be afraid of debt comes from a clear direction. He did not borrow money indiscriminately to increase the burden on enterprises, but used it in key links of production. In this way, temporary debts will win long-term profits, and eventually the debts will be completely paid off. If you are timid and dare not take risks to borrow money, then the enterprise will lose the opportunity of development forever and eventually fail in the market competition. This is true for an enterprise, and it is also true for entrepreneurs.

Facts have proved that talented moneymakers understand and can make full use of loans. A lot of great wealth in the world was built by loans at the beginning, and it is wise for self-made operators to make a fortune by borrowing. I remember the famous French writer Dumas said in his play The Problem of Money: "Doing business is a very simple thing, that is, borrowing other people's funds!"

Learn to find business partners.

It is often said that a hero has three gangs and a fence has three stakes; Red flowers are supported by green leaves. In today's rapidly changing market, if a person fights alone, he will often lose many opportunities to make money. If we don't cooperate, we will overemphasize independent operation and protect our own capital. As a result, you will encounter difficulties in the market competition, but you will not get help from others, and you will lose your way and not hear the call of goodwill. Isolating yourself from others is a shortcoming that no successful person can tolerate.

One-sided emphasis on oneself in the market, and Dont Ask For Help, who is not used to and unwilling to seek partners, can only show passive challenges in the face of complex market changes. The existence of each operator is inseparable from other relevant departments and people. The long-sleeved dancer's specialty is that he can transform his own strength into his own with the help of others, so as to achieve his desired goal. For operators, the role of borrowing power is of course mainly to borrow external force. To put it bluntly, it is to seek cooperation with others directly or indirectly. Therefore, we must be familiar with how to integrate our relationship with the outside world and how to achieve * * * * prosperity through mutual cooperation.

Now, all of China is working together in Qi Xin towards a market economy and economic prosperity. Everyone wants to make a big profit in the market. For those self-made, just started and weak enterprises, if they only rely on their own abilities, they will be weak and difficult to stand on their own feet. This requires entrepreneurs to unite with external manpower, learn from each other's strengths through cooperation, and achieve their own goals, so that there is hope for success.

You can't be a generalist, and you can't learn a lot of knowledge in a short time. To put it bluntly, if you are engaged in business, you have to seek the help of accountants, lawyers, salesmen and manufacturers. What's more, the ever-changing market requires operators to learn not to dwell on trivial matters and consciously make good relations. If we disperse our operations and make small troubles, we will not achieve much in our career, and we will be even more stretched in front of our competitors and unable to expand.

Partnership is a contract, and a contract is also a contract, which stipulates the obligations and rights of the people who enter into a contract or contract. For example, the proportion of mutual investment, the distribution of profits, the share of debts that different partners should bear, and their respective positions in the enterprise. Partners can be divided into several forms: general partners, nominal partners, limited partners, secret partners, anonymous partners, partners who do not participate in management, etc. Therefore, a partnership is nothing more than a few people or organizations and enterprises joining together to do business, no matter what form they take or what legal name they register the enterprise as.

Choosing a partner can't be done by feeling or trying. You should have a correct attitude, consider yourself from many aspects, and at the same time carefully consider the surrounding environment and your own vital interests.

First of all, you must carefully consider whether you can take the risk of starting a business alone. If you can take the risk of starting a business personally, you'd better start a business alone, because although a partner can help you take the risk, it may also bring you contradictions and problems, and its advantages are also its disadvantages. As the saying goes, you can't have your cake and eat it. Especially at the beginning of the business, there are still many problems in the enterprise, the system is difficult to standardize, and the operation of the enterprise needs flexibility, which may become the fuse of contradictions between partners. Of course, if you can't afford the risk of starting a business, you can consider starting a business in partnership.

Secondly, you must also consider what you want from your partner.

You should clearly know that what you need from your partners is capital, technology, relationships, sales network, land, business premises or other essential elements of your business, and these are problems that you can't solve at the moment. If you are clear about these problems, you can boldly start a business in partnership. If you are still vague, you should carefully consider whether it is necessary to start a partnership.

A young man who resigned from a government department and went to sea started a company with sole proprietorship, and his business is booming. But he doesn't want to be a small boss who is content with the status quo and wants to make his career bigger. He has been looking for new projects, hoping to be unique and develop rapidly. He was introduced to an old man with excellent medical skills. The old man was born in a famous family of doctors. After decades of ups and downs, he has accumulated rich experience in practicing medicine among the people and developed a health care drug with great market value. But the old man is eccentric, stubborn and unwilling to cooperate with others. While young people think that a stone opened the way. As long as they cooperate with him sincerely, the old man will agree. Besides, they have been looking for this technology for a long time, and not everyone can invent it. Only through such a cooperative relationship can the company grow rapidly and benefit the society. After many contacts and conversations with the old man, the old man was finally moved by the sincerity of the young man and agreed to the proposal of partnership. Now this company has developed into the most powerful local enterprise.

Finally, you must also consider whether your personal character is suitable for partnership. Only one person in a sole proprietorship is the boss, the rest are employees, and the boss has the final say; In a partnership, the partners are the bosses of the enterprise, and the partners have equal status, so one person can't have the final say. The relationship between partners in a partnership is different from that between the boss and employees in the enterprise. Partners emphasize mutual respect, unity and cooperation, mutual understanding and mutual accommodation. The relationship between partners is more complicated and difficult to deal with than that between ordinary people. Therefore, those who are headstrong, lack team spirit, like to give orders and have a poor sense of cooperation are not suitable for partnership.

Break through the bottleneck of entrepreneurship and avoid market risks

In the process of starting a business, we will encounter some difficulties more or less, some of which have become bottlenecks restricting the process of starting a business because they were not expected in advance, leaving entrepreneurs at a loss. So what bottlenecks may appear in entrepreneurship? How can we avoid these risks? Policy: Some entrepreneurs enter an industry just because they are optimistic about certain incentives and preferential policies in that industry. But soon after the enclosure was built, these policies were suddenly adjusted, and some original preferential conditions no longer existed, which greatly reduced the competitiveness or profitability of the factory. How to avoid this situation? Before starting a business, entrepreneurs should carefully consult the local government or investment promotion office to see whether the policies are guaranteed and how to ensure that they can enjoy these preferential conditions. You can safeguard your legitimate rights and interests in a legal form by signing contracts with the above-mentioned institutions. Of course, this is limited to some investment conditions of local governments. What should we do if some national policies are significantly adjusted? This requires entrepreneurs or investors to study and predict relevant policies before entering, to avoid false or short-term good news, and not to invest blindly. It is a good way to consult lawyers, authoritative organizations and relevant departments.

Market: Enterprises whose products are mainly exported may go bankrupt if they encounter political disputes or are accused of dumping. Before starting a business, entrepreneurs should make some predictions according to the industries and major markets they want to enter. How should export enterprises face the irresistible situation of manpower? How do domestic traders face the changes in the market? These are all issues related to the life and death of enterprises, which should not be underestimated. Entrepreneurs' awareness and vigilance of market risks will directly affect the success of entrepreneurship. An enterprise that makes a good market forecast, has multiple sales channels and does not rely on the local market, its risk is undoubtedly much smaller than those that are not prepared. After mastering certain resources, entrepreneurs should use resources to develop the scale of enterprises, but they cannot rely on resources for a long time. Only by forming a virtuous circle in the utilization of resources can entrepreneurship succeed. "Don't put eggs in one basket" is a principle that every entrepreneur must attach importance to.

Channel: This mainly means that the supply channel has changed relative to the market. When the factory opened, there were many orders and a lot of advance payments were in place in time, but the production could not operate normally. Why? There is a shortage of raw materials.

Due to insufficient investment in procurement, large-scale production may encounter the embarrassment of raw materials shortage, which requires entrepreneurs to prepare for the supply chain before starting a business, and often prepare different levels of suppliers according to the future market performance of enterprises. Suppliers with sporadic procurement and large-scale procurement should be distinguished, and their qualifications and support capabilities should be evaluated in advance.

Personnel: The unpredictability of personnel changes often makes entrepreneurs unprepared. The disintegration of the team makes a lot of work impossible or interrupted, which is almost a fatal blow to entrepreneurs on the road, because today's personnel changes are not as simple as job-hopping.

After obtaining some resources from entrepreneurs, human resources or collaborators will often start a new stove and openly do things that harm the interests of entrepreneurs. This situation can be avoided through the following aspects.

First of all, there must be a cooperation or employment contract, which stipulates in writing the responsibilities, rights and interests of both parties. It involves not engaging in the same industry within the specified number of years after job hopping, or having certain confidentiality obligations. , and set the terms of compensation for breach of contract.

Secondly, don't be too harsh in management. The management system should be perfect, but in China, there are often no fish when the water is clear, and the harsh system is usually the main factor causing the contradiction between labor and capital. The system must be humanized and fair.

For important jobs, there must be a certain personnel reserve, even when recruiting human resources for the first time. Try to keep in touch with those candidates who were not hired at that time, but who were also very suitable, so as to continue working in the shortest possible time when personnel changes.