How to open a small beauty shop?

As we all know, it is impossible for a small beauty salon to invest so much capital to do large-scale preferential activities, because of the particularity of small beauty salons, the pattern is relatively small and there are relatively few customers. Another feature of the customer base is a very ordinary mass group.

Because of the influence of manpower and circles, the promotion activities of small beauty salons can't attract customers and tourists instantly through advertising bombing like those of other industries. Therefore, small beauty salons can only do activities with different styles. Small beauty salons usually focus on a series of promotional activities. Due to the influence of manpower and scope, beauty salons can't attract customers through advertising bombing like other industries. Therefore, the promotion of beauty salons is mainly a small-scale promotion activity.

Before doing promotional activities, beauty salons need to promote their own beauty salons and let everyone know that your beauty salons are doing activities. (Time, place, theme, preferential terms, etc. How to promote them and let everyone know? The following are all shared by Priscilla Bian Xiao without detailed explanation:

First, through the traditional way of publicity, we can use the way of leaflet publicity.

Second, you can use beauty salon posters to go to large commercial streets or crowded communities.

Third, cooperate with radio broadcasting (such as FM 18.6, etc.). )

Fourth, it can be promoted through body video advertisements.

Fifth, it can be promoted through LED advertisements on the big screen of commercial buildings.

Sixth, we can cooperate with local media to promote it.

So how do small beauty salons do promotional activities?

First of all, lucky draw

You can do some lucky draws and set up the first, second, third and fourth prizes, a set of freckle removing products with a first prize value of 499, an acne removing product with a second prize value of 368, a hydrating whitening product with a third prize value of 258, and a mask with a fourth prize value of 199. Let customers have enough desire to buy through activities.

Second, incidental sales.

Beauty salons can do some joint sales, such as making a star single product hot sale, and we can use it to sell some products. The price of a star item is 499 a bottle, which can be used for incidental sales. If it is enough to buy star products and whitening hydrating products now, the cash will be reduced by 200 immediately.

Star single 499+ whitening hydrating product 199-200= 498 is equivalent to buying two products at the same price.

Third, send it to the store.

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As long as customers enter the store during the activity time, they will get small gifts from the beauty salon. Everyone has it whether they spend it or not.