When did Isetan in Tianjin open?

Tianjin Isetan opened in December 1993.

Isetan, founded in 1886, is a well-known century-old business brand in Japan, and currently has nearly 3 shopping malls in five countries around the world. Isetan's first two stores in China were located in Shanghai and Tianjin. In December 1993, Tianjin Isetan Department Store officially opened, and it has been 3 years since then. Its slogan is: We strive to become an indispensable department store for you.

after entering the new era, foreign businesses headed by Isetan have entered the core area of Tianjin. In the 199s, Isetan was the first to realize open counter sales in Tianjin, and introduced some high-end cosmetics into Tianjin and even China, which was very avant-garde in that year!

At that time, Tianjin people also loved to pursue fashion trends. The most fashionable thing was to visit Isetan department store located on Nanjing Road, and even there was a grand occasion of "queuing for shopping malls" in that year, which was a smash hit.

Isetan Store Operation:

At present, Isetan Group has 15 subsidiaries and 27 stores (14 in Japan and 12 overseas) in department store operation. Isetan's location to open a shop in China mainly focuses on several factors, such as the local lot value, appreciation potential, rental and sales costs and consumer groups, and generally chooses to purchase and lease the property.

Japanese cadres trained by Shinjuku or other mature stores are employed as branch managers, and the bottom staff are recruited locally, and the investment brand comes from Isetan's original stores; Mainly based on European and American brands, China's outstanding brands have also been selected in recent years; The management system is all from Japanese companies. China's Shanghai Huating Store, Jinan Store and Shenyang Store have been closed due to performance problems.

above content reference: Baidu Encyclopedia-Isetan