Where do the pop posters used in pharmacies come from? What are POP posters?

How to sell the POP hand-painted posters you drew? Is there any way to do this? Hand-painted POP is a commercial poster, which means there needs to be a market. You can take your work to several stores and let people see it. If your level is up to par, you can paint on site, or you can send them to them for publicity first. When the merchants feel the results are good, they will of course come to you again! This is what our community is like. Detailed information on POP (point of sale advertising)

Originally refers to a store-front promotion tool in commercial sales. Its types are informal, but it is mainly displayed in the store, such as hangtags, posters, Small stickers, paper shelves, display racks, paper piles, large signs, physical models, flags, etc. are all within the scope of POP. Its main commercial purpose is to guide consumption and activate the store atmosphere. Commonly used POPs are used for short-term promotions. They are in the form of outdoor signs, display boards, window posters, in-store signboards, price lists, hanging flags, and even three-dimensional cartoon models. They are exaggerated and humorous, with strong colors, and can effectively attract customers' perspectives. It has been widely used as a low-cost and efficient advertising method to arouse the desire to purchase.

Basic introduction

Chinese name: Point of Sale Advertisement

Foreign name: PointOfPurchase

Abbreviation: POP

Also Name: Store display

Purpose: information promotion tool, paper material, composition, technique, marketing, form, application, principle, pen operation, marking position,

Tool to draw a beautiful picture For POP posters, you can use the following tools to mix and match. You are not limited to using a specific tool. These are the basic tools to complete a POP hand-painted poster, which can be purchased in art stores or bookstores: 1. , Color pens: There are two types of pen tips: angular tip and round tip. 2. Mark pens: There are two types of pen tips: angular tip and round tip, and three types of marker pens: alcohol, water-based, and oil-based solutions. 3. Powder and crayons. 4. Pastel pens. 5. Colored pencils and sketching pencils. 6. Watercolor, advertising paint, round or flat watercolor pens. 7. Writing brush, ink, and colored ink. 8. Pen knife, utility knife, circle cutter, modeling scissors, scissors. 9. Double-sided tape, lipstick glue, transparent tape, paper tape, glue, photo glue, and Taiwanese adhesive. 10. Cutting board, cutting steel ruler (one each for thirty centimeters, seventy centimeters, and one hundred centimeters), small ruler, wavy ruler, and soft ruler. 11. Compass. 12. Needle pen. 13. Lik white, correction tape, white paint pen, gold paint pen, silver paint pen. 14. Handbags and paper rolls. (Note: Powder, crayons and pastel pens are all solidified with wax paper or glue. They are different from the permeability of marker pens, so the adhesion to the paper surface is poor. After the drawing is completed, it is best to spray protective glue to prevent it from falling off easily. , the picture can remain intact.)

To draw a beautiful POP poster, the following paper materials are commonly used. Most of these paper materials can be purchased in art shops, and the price is not expensive. If you need to use more special paper materials, you can also buy them at an art club. 1. Written paper. 2. Poster paper. 3. Mold paper. 4. Pastel paper. 5. Dandy paper. 6. Kraft paper. 7. Corrugated board. 8. Polyester. 9. Pearl board. 10. Colored paper. 11. Tissue paper. 12. Rice paper. 13. Crepe paper. 14. Plastic board. 15. Coated paper. 16. White paper

The combination factors that constitute a hand-painted POP poster can be roughly divided as follows: 1. Illustration (1) Theme style (2) Decorative style (3) The whole title style 2. Copywriting (1) Big Title (2) Key Tips (3) Content

Technique 1. Practice splitting characters and "drawing character bones". 2. Write with a hard pen → write with a round pen → write with a corner pen → practice with a soft pen. 3. Practice pen turning and joining from top to bottom and from left to right. 4. Creative font practice. 5. Space allocation for square characters. 6. Font decoration. 7. Book reading. 8. Font type → large character poster → graphic poster → three-dimensional poster → three-dimensional object 9. Use of computers and art In addition to hand-drawn POP posters, computer graphics are used to synthesize and computer draft posters output by a color inkjet printer Also relatively common.

In addition to using the computer for overall output, the characters printed by the computer can also provide a tool for producers who are not good at handwriting POP fonts to use and match. By using computer software such as CorelDraw, Pagemaker, and Quack, we can create many varied computer texts.

Marketing and writing a POP poster does not mean that the poster is successful. Timeliness, length of time, and location all affect the effectiveness of the poster's message. If you make a very good-looking poster and post it for only one day, and the place where it is posted is not visible to the target audience, then the effectiveness of the poster will be wasted. Hand-painted POP posters are not only beautiful to write, but also require a lot of effort to make, so you need to take good care of them.

Form POP production methods include color printing, printing, hand-painting, etc. With the development of computer software technology, its advantages of beauty and efficiency are more fully demonstrated in the application of art design. It can even imitate the graffiti effect of hand-drawn artistic glyphs to the fullest, and can receive LOGO pictures from digital cameras and scanners, etc. material. It is especially suitable for fast, efficient and low-cost production of selling points with large demand for POP.

The application of POP is mainly used in supermarket stores and various retail terminal stores. Large supermarket stores mostly use a unified template printed into a unified template, and then the artist fills in the text content according to the requirements to meet the dazzling array of goods cabinets. It meets different usage requirements and is highly maneuverable and timely. Therefore, simple hand-painted POP is generally difficult to do and must be mass-produced in a modular manner. Small and medium-sized retail stores and product specialty stores are currently developing towards brand-operated chain operations. Many of their product organization structures, promotion plans, store styles, etc. operate simultaneously with brand operators and manufacturers, but many of them still operate independently in terms of the use of POP. It advocates using different copywriting and launching different discount information. Some stores even have posters such as "Great News" written with yellow paper brushes. This is obviously not in line with the trend of brand operation. Perhaps brand suppliers should consider this. More.

Principles The United States is the kingdom of advertising, and posters play an important role in advertising. According to the six principles of poster production advocated by famous American poster designers, they are: (1) Simplicity: the image and color must be simple and clear (that is, simplicity). (2) Unification: The shape and color of the poster must be harmonious and have a unified coordination effect. (3) Balance: The entire picture needs to have a sense of boldness and balance. (4) Sales focus: The components of the poster must be simplified and the key points should be selected as much as possible. (5) Surprise: Posters must be surprising and innovative in both form and content, and have a powerful surprise effect. (6) Skills: Poster design requires a high level of performance skills, and skill performance cannot be ignored regardless of drawing or printing.

The basis of POP pen movement is the eight directions of the character "meter". It must be horizontally and vertically, and the pen movement must be steady and even in strength. Only in this way can we write well-proportioned, plump and straight lines, as well as diagonal strokes. in this way. If you want to draw a rounded corner, then you have to pay attention. The strokes of POP must be perpendicular to the direction of the stroke. For example, if you write a half arc, then every section of the half arc must be perpendicular to its direction. State, because the pop pen tip is generally thicker, so when writing some rounded corners, if you meet the requirements I mentioned, it is impossible to write in one stroke, so you have to join the strokes. The main thing is to master the squareness of the font, and the strokes should be straight lines (that is, the handwriting will be as wide as the width of the pen tip). In expository texts, the line spacing distance is greater than 5 to 7 times the word spacing distance. The entire page is left blank on all four sides to serve as other frame decorations.

Marking position 1. At about eye height, a position that can be clearly read. 2. The location of the mark should not damage the overall beauty of the product or hinder the lifting of the product. 3. The marked position and promoted products should be placed in an easily identifiable location. 4. Effectively utilize the space in the ceiling and the blind spots on the beams and columns. 5. Use hand-painted POP to revive the dead corners of the display.

What is a POP poster? It refers to a store promotion tool in commercial sales. It is of any type, but it is mainly displayed in the store, such as hang tags, posters, small stickers, paper shelves, display racks, and paper piles. , big signs, physical models, flags, etc., are all within the scope of pop. Its main commercial purpose is to stimulate and guide consumption and activate the store atmosphere. Commonly used pop is for short-term promotion. Its forms include outdoor signs, display boards, window posters, in-store signage, price lists, hanging flags, and even three-dimensional cartoon models, etc. Its form of expression is exaggerated and humorous, with strong colors, which can effectively attract customers' perspectives and arouse their desire to purchase. It has been widely used as a low-cost and efficient advertising method.