What can we see from the internet projects that closed down in 2020?

Under the influence of the epidemic, we can see that a number of Internet projects will collapse in 2020.

Among the death projects in 2020, the top 10 industries are finance, enterprise services, education, e-commerce, education, entertainment media and so on.

In 2020, there will be many death projects in the financial industry, mainly because the policy has retired a large number of P2P online lending platforms. According to the statistics of IT oranges, there are 5 1 project, including Aichai, Copper Shopkeeper and Ding Youcai. In addition, Anbang Insurance, a large domestic insurance institution, was taken over by the China Banking Regulatory Commission two years ago due to violations of laws and regulations, and the relevant assets of the company have been divested and reorganized. In addition, in 2020, vertical e-commerce fields such as fresh e-commerce, cross-border e-commerce, and maternal and child e-commerce also closed down in batches, as well as the popular "social+e-commerce" gameplay in previous years. Following the collection of Taobao, a number of similar platforms were also closed collectively in 2020. In the education industry, typical death projects include well-known IT training institution Lian Ge, online Chinese education company Mingxi Da Wen, English training institution Baifu English, and children's sports center operator Fun Tour. The typical death project in the entertainment field is "tentacle TV", a game live broadcast platform that once received $65.438+0.2 billion in financing from Google and others. On July 6, 2020, Tentacle TV stopped serving, and websites and apps could not be opened normally. The official Weibo stopped updating on May 29th. The company also announced that the brokerage company that is still in the contract period will change the exclusive live broadcast platform from tentacle TV to faster Aauto. In the field of automobile transportation, typical death projects include bicycle sharing project ofo, carpooling, American travel and so on. In addition, some new energy automobile manufacturers such as Baiteng Automobile, Bojun Automobile, Lindsay Automobile and Future Automobile closed down due to insufficient financing and unfavorable development.

The former tuyere has become a "crematorium"

A few years ago, there were popular outlets such as long-term rental apartments and unmanned shelves. By 2020, a large number of people will fall down, which is really "cooling off for a while, going out for a while, and crematoriums for a while". Recently, long-term rental apartments have been heavily thundered, among which Danke apartment, which has achieved IPO, is the most famous. 20 19, 1, Danke Apartment fell in love with rent for US$ 200 million, which is the largest acquisition in the long-term rental apartment industry. Since then, eggshells have controlled 400,000 houses and will be listed in the United States in early 2020. The long-term rental brand apartment industry has been plagued by the abuse of rental loans, which protects the interests of the platform and magnifies the risks of tenants. At the end of 20 19, the Opinions on Rectifying and Standardizing the Order of Housing Leasing Market was issued, which clearly pointed out that leasing loans "should not account for more than 30% of the rental income of leasing enterprises". This paper order, coupled with the epidemic in 2020, led to a high vacancy rate of apartments and difficult capital turnover, which became the last straw to crush long-term rental apartments.

In Danke apartment, due to the landlord's arrears in rent, the renter's deposit was refunded, and the rights groups everywhere were overcrowded. The management of Danke Apartment is also extremely turbulent, and CEO Gao Jing is suspected of breaking the law and being investigated. Gu Yu, the former vice president of Baidu in charge of search company, joined Danke Apartment in May 20 19 and recently announced his resignation. In addition, Zero2IPO apartments are also caught in bankruptcy rumors. In addition to Danke Apartment and Qingke Apartment, IT Orange also ordered some long-term rental apartment projects that will be thundered in 2020.

Traditional industries seriously affected by the epidemic in the first half of the year

Education and training industry and tourism industry are both traditional industries seriously affected by the epidemic, especially in the first half of the year. However, education is an evergreen industry. Although the traditional teaching and training institutions have closed down, it is an opportunity for competitors to help offline students transform into online education institutions or other teaching and training institutions, because the transfer cost of users is very low at this time. For example, at the end of last year, Web English closed down, EF Education said it accepted Web students, and VIPKID also accepted some students of Web English online business. In March 2020, Mingxi Chinese closed down, and pea thinking was the biggest recipient of students. Other institutions, such as Yunshu Writing, Learning and Thinking Online School, have also accepted some students, while Doushen Chinese has hired a large number of management, teachers, teaching and research and technical teams from Mingxi Chinese.

Here we can draw the conclusion that:

1. The so-called way out is not suitable for every enterprise or individual, just as Tencent can't be an e-commerce company and Ali can't be a social worker. You can't put your feet into other people's territory. Aauto Quicker's main profit income is live PK income, not e-commerce.

2. The epidemic has accelerated the transformation of traditional industries to online, such as education and training industry, offline education and training institutions that fell in 2020, and established superior education. Its helm was once reduced to looking for big names on the Internet to take over the mess. However, K 12 education is still in the air, and it is only done quietly on the Internet. In the field of financing, we can see that the largest amount of financing in 2020 will be Ape Tutoring and homework help.

3. Don't go to the disputed place. In the white-hot project, almost all the giants followed suit. They have resources and funds. Therefore, ordinary startups will become cannon fodder if they choose to play in a conventional way.