What is the 3F strategy of rural e-commerce in JD.COM? COM？

JD。 COM's "3F" strategy is actually put forward to solve three major problems that have long plagued rural economic development. The strategy of industrial products going to the countryside is aimed at the problem of farmers "buying expensive things"

JD.COM uses e-commerce to let industrial products go to the countryside, eliminate the price difference between urban and rural areas, and let farmers buy goods at the same price as people in the city; The rural financial strategy is aimed at the problem of farmers' difficulty in obtaining loans. Through the layout in the financial field, JD.COM allows farmers to obtain loans with reasonable interest simply and conveniently;

The fresh e-commerce strategy is aimed at the problem that farmers are "difficult to sell things". JD.COM makes every effort to build fresh e-commerce, allowing high-quality agricultural products to reach consumers' tables directly from the place of origin, eliminating intermediate circulation links, guiding farmers to grow green and safe agricultural products with price leverage, helping farmers to increase their income and finding a way out to solve food safety problems.

Extended data:

The 3F Necessity of Rural E-commerce in JD.COM;

The necessity of the strategy of industrial products entering the countryside: the pain point of the rural market is not that farmers have no money, but that farmers can't buy first-class industrial products; At the same time, the pain point of urban consumers is not that they can't buy agricultural products, but that they can't buy high-quality agricultural products. So, JD.COM's strategy. COM industry into the countryside, just the perfect combination of urban and rural areas, industrial products and agricultural products, get through.

The necessity of rural financial strategy: to solve farmers' "difficulty in borrowing money" and let farmers get loans quickly and conveniently to develop production. Create conditions for promoting rural production and getting rich. The necessity of fresh e-commerce strategy: to solve farmers' "difficulty in buying things", to sell high-quality agricultural products to cities, to help farmers generate income, and to let urban consumers enjoy high-quality and safe agricultural products.

People's Daily Online-JD.COM accelerates the 3F strategy of rural e-commerce.