Summary of mobile phone promotion activities

There is a very important link before offline activities such as promotion activities, which is simulation demonstration. The following is a summary of my activities on mobile phone promotion. Welcome to reading.

The Mid-Autumn Festival is a beautiful myth, which has been handed down from generation to generation for 1000 years. Mid-Autumn Festival is a kind of continuous yearning, which is deeply missed by generations. In the process of appreciating and tasting the moon, a nation experiences and shows its unique charm. The following is my summary of the promotion activities of the Mid-Autumn Festival mobile phone shop. Welcome to read!

During the holiday season, the price of goods in our store should be generally accepted by the public, and the performance should be effectively selected according to the psychological characteristics of the foreign population, so as to maintain an adequate supply of goods with high cost performance.

Promotion means 1: advertising promotion Nowadays, the attraction of price is still the focus of promotion. A week before the festival, a large-scale advertising campaign will be carried out, including leaflets, posters, banners, and storefront publicity of football school staff. This publicity can highlight the following points: 1. Ultra low price, 2. Rich gifts (moon cakes, mobile phone accessories or the chance to win the grand prize when you come to the store), 3.

Promotion means 2: personnel should arrange special promotion personnel during the festival. Requirements: Good attitude towards people, good professional ethics, familiar with the price and performance of our products, and strong business ability. The purpose of this method is to find the consumption point quickly through communication with consumers, increase consumers' desire for consumption, and reach a transaction.

Promotion means 3: store marketing, during the festival, we should ensure the external image of the store, complete all kinds of promotion equipment, good image of the clerk, and deliberately create a hot atmosphere.

Try to promote sales two to three days before the festival, find problems in time and solve them in time to ensure the smooth progress of holiday promotion.

In the early stage of publicity, preparations should be made in all aspects, including the arrival of materials, the allocation of publicity equipment and the training of publicity personnel. Before the promotion period, all the work should be carried out smoothly.

After the Mid-Autumn Festival promotion, it is necessary to summarize all kinds of information, the number of people coming to the store, the number of buyers, the types of purchases, the possible problems in the later period and the solutions, and make a comprehensive analysis to prepare for a greater victory in the promotion during the eleventh period.

Summary: The general plan of this promotion is here. We can maximize profits and work reasonably on the basis of the interests of consumers and stores.

Summary of mobile phone promotion activities II Purpose of promotion activities:

In the peak season, seize the volume of sound and strengthen the image positioning of "BBK music mobile phone, perfect sound quality". Through the main promotion of music mobile phones, the proportion of medium and high-end models has increased by more than 40%.

Promotion theme and content:

Theme: "Perfect sound quality, easy to carry around"

Gift Description: This gift is a portable travel speaker. The main users benefit from the enjoyment of mobile phone music, and can play the music stored in the mobile phone anytime and anywhere during outings, parties and other times.

How to carry out promotional activities:

The promotion is carried out uniformly throughout the country, and all the gifts are purchased by the factory. According to the completion rate of music and mobile phones, the company has written off gifts from all over the country. The gift was cancelled first.

Write-off method of gift expenses: Write off the amount of gifts according to the completion rate of music mobile phone sales tasks in local promotional activities.

Completed quantity/task quantity (up to 100%)× single gift price

The number of gifts required by each place is determined by each place. In principle, it is a promotion for consumers, and replenishment of inventory is not considered.

In this promotion, the company will specially produce pop materials for display, image display and on-site activities.

Except for force majeure, all gifts, outdoor promotion activities and publicity materials for image layout of this promotion must reach the first-class warehouse before September 10.

Terminal gift distribution method:

Shop-type store with promoters: the gifts must be controlled by promoters, and the number of gifts must correspond to the actual sales from the start date to the end date of the activity.

Distribution points without promoters: it is best to convert them into cash by means of promotional activities; Otherwise, there is no need for such sales outlets to carry out promotional activities.

Point of sale for cash purchase: As promotional gifts are mainly for the promotion of actual sales activities, channel inventory is not replenished in principle. It is suggested that according to the actual situation of retailers' inventory of music mobile phones before promotion, some gifts should be replenished according to the quantity of 1/3 or 1/4 (the proportion can be determined), and then shipped one by one. In addition, this replenishment situation must come from a new order at the point of sale.

Precautions for promotional activities:

From a national perspective, more than 80% of the sales of music mobile phones come from promoters; In addition, a large part of sales comes from the absolute promotion of dealer bosses. So our promotion activities are all around such sales points.

Recruitment for temporary promotion. Temporary promotion in peak season is the most important force to intercept passenger flow and retain customers, which can expand the scope of activities and increase the transaction area. All localities should recruit and train temporary promotion teams from the summer vacation, which plays a great role in the peak season. It is clear that the duties of temporary promotion are mainly to intercept and retain customers, assist in trial operation and queue up for customers to pay.

The sponsor's demonstration prototype shall be equipped with .k098, k028 and k 128.

The listening speakers of music mobile phones subscribed by all localities must be displayed at the sales points of promotional activities, especially at the core sales points with large traffic.

This promotional gifts fits the selling point of "perfect sound quality" of music mobile phones, and can be demonstrated when selling, further highlighting the concept of "perfect sound quality". Therefore, the stocking and replenishment of promotional items are very important.

Seize the key display positions of sales stores. The better, the more places to show, the bigger the sales will increase exponentially. Therefore, all localities should strive to win the key exhibition places before September 15 (large flow of people and high retention rate).

Attach importance to resources and concentrate superior forces. In the peak season, other brands have also invested heavily. With reference to the number of temporary promotions (300 temporary promotions) put by Lenovo in Changsha on May 1 day, it is estimated that the investment of eleven brands will be even greater. Therefore, all localities should pay attention to leveraging strength and concentrating superior forces, and must seize the key link of actively intercepting customers and bringing them to the counter.

Business team sales competition and SMS interaction. Single three-day high-frequency interaction. Sales in other parts of the province are notified by SMS every day.

Prevention problems:

The loss of gifts must be strictly controlled. Promoters must fill in the gift distribution registration form. Every gift must be filled in the form.

Continuity of activity effect. It is necessary to set promotion goals and carry out group competitions; In the promotion process, strengthen the outdoor promotion of salesmen and the sales of cabinets to promote the promotion effect; Use the sales incentive policy to stimulate the continuous attention and promotion of township customers.