Xpeng entered the market and officially named its online ride-hailing market platform "Youpeng Travel". Does this move have any effect?

A few days ago, Xpeng Motors, a new car-making force, has also joined the online car-hailing travel army. According to information from Tianyancha, Xpeng Motors Chairman He Xiaopeng and co-founder Xia Heng fully control Guangzhou Yidian Smart Travel Technology Co., Ltd. company with a registered capital of RMB 10 million. The company has set up an official website called "Youpeng Travel" and openly recruits online ride-hailing drivers through the website. As a new force in car manufacturing, Xpeng Motors is not the first company to enter the travel service industry. Previously, WM Motor launched the sub-brand "Jikexing" and currently has flagship stores in Sanya and Haikou, Hainan Province. As of 2019 In April this year, its Hainan car rental rate exceeded 70%. Although WM Motor is currently only involved in daily car rental services, it does not rule out joining the ranks of online car-hailing travel in the future. Not only that, vehicle manufacturers such as Geely's Caocao Private Car and SAIC's Xiangdao Travel have become competitors that cannot be underestimated by online ride-hailing platforms. The addition of Xpeng Motors in the future may bring more challenges and pressure to the travel field.

So why does Xpeng Motors want to enter the online ride-hailing market first with new cars? Is this move to achieve the sales target promised at the beginning of the year? It is understood that at the beginning of this year, Xpeng Motors officially announced that it planned to establish service centers in 34 cities and deliver 40,000 new cars by the end of this year. You know, for new car manufacturers entering the industry, annual delivery of 40,000 vehicles is not a small goal.

In this regard, an insider from Xpeng Motors responded to reporters: "Xpeng Motors' entry into the online ride-hailing market is indeed to achieve a goal, but this goal refers to our operational goals." The reporter noticed that in August 2018, He Xiaopeng, founder and CEO of Xpeng Motors, said at the company's 4th anniversary celebration: "The core of smart cars is operation, not manufacturing."

According to the insider Xpeng Motors' pursuit of operations is not only reflected in online ride-hailing, Xpeng Motors is also operating its own charging piles. In March this year, Xpeng Motors announced that 30 charging stations established in Beijing, Shanghai, Guangzhou, Shenzhen and other cities were officially put into operation. The charging piles can not only charge Xpeng Motors' products, but also other brands. Models provide charging services.

Leverage the market with user experience

Around 2012, the online ride-hailing platform was born. After several years of subsidy competition and capital support, the overall pattern of the online ride-hailing industry has been relatively stable. Stable, Didi Chuxing has become a dominant player. Since then, online ride-hailing platforms such as Shouqi Car Hailing, Cao Cao Private Car, Shenzhou Car Rental, Hello Travel, and Dida Travel can only rely on their own characteristics to strive to seize market share.

Some industry experts analyze that after experiencing a series of safety and regulatory turmoil, the online ride-hailing market may once again usher in an investment boom in 2019, which has been dormant for a while, and new players and capital will be reactivated. market, the existing market structure is also expected to be broken. However, there is still pressure for the new entrant Xpeng Motors to get a share of the increasingly mature online ride-hailing market.

“Our online car-hailing platform is different from other platforms. We hope to enhance the customer experience through the online car-hailing model, so that everyone can better understand Xpeng Motors’ products, and even favor Xpeng Motors more because of this. brand." A person from Xpeng Motors told reporters. The insider revealed that Xpeng Motors will set up many functions in the car to improve passenger experience, and these will become the differences and highlights of "Youpeng Travel" in the market competition