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The job of shopping guide is generally to guide customers to advance the purchase process. Consumers often have less doubts when they enter the store, which hinders the realization of buying behavior, while shopping guide is to relieve consumers' psychological doubts and help them realize buying.

Shopping guide is an important link to complete the whole sales work and realize the exchange of goods and money. The shopping guide is the key person to realize this key leap.

It is a difficult process for customers to pay for the company's products from their pockets. The shopping guide must have sufficient reasons to make customers willing to buy products and make customers feel that the products he buys are worth the money. He must explain the function of the products he sells in detail and patiently, so that customers know that this function is exactly what he needs, which requires the shopping guide to use a lot of promotional means and skills in the promotion process.

In addition, the shopping guide is the only manufacturer that customers can contact. The shopping guide reflects the image of the company. Before the customer has a deep understanding of the product, his knowledge of the company directly comes from his feelings and impressions. Good shopping guide service can cultivate a large number of loyal customers for the company, improve brand awareness and cultivate potential markets.