Guangdong Shi Wen Food Group Co., Ltd. Modern Agriculture

Guangdong Shi Wen Food Group Co., Ltd. is a large-scale animal husbandry enterprise group with cross-regional development, which mainly focuses on raising chickens and pigs, and also engages in food processing and biopharmaceuticals. In 2000, it became a national key leading enterprise in agricultural industrialization, and now it is the largest leading agricultural enterprise in Guangdong Province. In the past five years, Shiwen Group has successively won the honorary titles of "National Excellent Leading Enterprise in Agricultural Industrialization", "National Civilized Unit", "National Honest and Law-abiding Township Enterprise", "China Excellent Private Science and Technology Enterprise", "Guangdong Excellent Agricultural Leading Enterprise", "Guangdong Top 100 Private Enterprise" and "Guangdong Excellent Private Enterprise".

Shiwen Group implements the agricultural industrialization management mode of "company+base+farmers", "production, supply and marketing" and "integration of science, industry and trade", and has established a close interest linkage mechanism with all cooperative farmers, which has played a positive role in leading farmers to get rich and increase their income, creating better economic and social benefits.

First, establish a reasonable profit distribution mechanism, and the relationship between companies and farmers will become the same body of interests and destiny.

This paper always regards farmers as an important member of agricultural industrialization management and an important foundation for the company's survival and development. Companies and farmers adhere to the principle of "benefit sharing and risk sharing". The company provides farmers with technical services and products such as seedlings, feed, animal health products, feeding management and disease prevention. The company has long insisted on providing farmers with the latest breeding technology training, which has improved farmers' production technology level. In the distribution of benefits, the company has long adhered to the principle of "50-50 split" with farmers to protect farmers' interests. Since 2000, the accumulated profit of all cooperative farmers in Wenjia is 65.438+63.6 million yuan, and the average annual profit of each household is between 6.5438+07 million yuan and 6.5438+09 million yuan.

Due to the Wen family's reasonable interest distribution mechanism, more and more farmers from all over the world have joined in. Since 2000, the number of farmers in Wen's cooperative has increased from 12000 to 30000. At the same time, it has also promoted the rapid development of enterprises, and the group has opened nearly 40 breeding branches in 13 provinces nationwide. At present, there are 40 large-scale breeding chicken farms, with more than 4 million breeding chickens in stock and an annual output of more than 500 million commercial chickens; There are 32 large-scale breeding pig farms, with an annual output of commercial pigs 1 10,000.

Second, the scale of enterprises continues to grow and their competitiveness continues to increase.

The scale of Wenshi Group has maintained a growth rate of 30%. The group's annual sales revenue increased from 65.438+0.6 billion yuan in 2000 to 6.3 billion yuan in 2005, the number of broilers on the market increased from 65.438+0.3 billion to 400 million, the number of live pigs increased from 65.438+0.43 million to 950,000, and the number of employees increased from more than 3,000 to 654.38 now.

The competitiveness of Shiwen Group has been significantly enhanced, and its financial strength, economic scale, management and technology have all reached a new level, further consolidating its competitive position in the industry. Wenshi Group consists of Xinxing Yellow Chicken No.2 and Xinxing Dwarf Yellow Chicken successively. The pig breed 1 belonging to Wenshi Group passed the national variety approval, and the project of "Emerging Yellow Chicken Industry Research" won the second prize of national scientific and technological progress, and "Industry-University-Research's scientific and technological innovation model and demonstration" won the special prize of Guangdong Science and Technology Award in 2006.

Three, pay attention to safety and quality management, product quality has established a good market image.

Through the whole process management of the industrial chain, Shiwen Group promoted the standardization and standardized management of all aspects of the industrial chain management, and realized the large-scale production and standardized management of the breeding base. According to statistics, in recent years, * * * 14 enterprises have passed the provincial certification of pollution-free agricultural products, Wen's fresh milk has passed the national certification of pollution-free agricultural products, and dairy products enterprises have also been certified. Jiarun Company obtained HACCP certification, and Dahua Nong Company's API and chemical workshop passed GMP acceptance of the Ministry of Agriculture. These certifications urge all units to comprehensively and systematically promote quality management, effectively enhance the continuity and effectiveness of the company's quality management measures, further stabilize the Group's quality management means and lay a solid foundation for quality management. Wen's health and safety products have also been widely recognized by the market, and Wen's trademark has also been rated as a famous trademark in Guangdong Province. In addition, by attracting a group of high-tech talents to join us, the quality management level of the group has been improved, especially the level of animal epidemic prevention is among the best in the country. For example, the group's avian influenza vaccine workshop is one of several national-level production enterprises designated by the Ministry of Agriculture, and Wen's avian influenza vaccine became the first product approved for export to Southeast Asia, which shows that Wen's epidemic prevention technology has been widely recognized.

Fourth, take the overall situation into consideration and abide by the law in good faith.

With a strong sense of social responsibility, Shiwen Group has been keen to provide public health services for the society. When the industry encounters major public health incidents, the Group gives full play to its strong technical strength and service network advantages, and actively provides good public health services for the local area. During the global bird flu in 2005, Wen's group played its strong technical advantages in epidemic prevention, which not only ensured the health and safety of its 80 million chickens, but also actively helped social farmers within 3 kilometers of Wen's area to immunize. The biological products workshop of the group is producing avian influenza vaccine at full capacity, obeying the unified deployment of the Ministry of Agriculture and making its own contribution to the fight against avian influenza.

Shiwen Group has also set up a special aquaculture risk fund to subsidize farmers when the market is low or when natural disasters occur in the process of aquaculture management, so that farmers will not lose money. It also helps farmers to resume production and develop aquaculture through financial support, which has made positive contributions to stabilizing rural areas and farmers.

Shiwen Group has always adhered to the principle of operating in good faith and according to law. It is a national honest and law-abiding township enterprise. In 2004, it was rated as a gold customer of Guangdong Branch of Agricultural Bank of China (for three consecutive years), and its credit rating was AAA+.

Five, actively participate in various activities organized by the competent department.

Shiwen Group actively participates in various activities organized by the competent department of agricultural industrialization, and is the vice chairman unit of China Agricultural Society. Often send personnel to participate in various trainings and meetings organized by the competent department of agricultural industrialization. By participating in various activities, the group further clarified the national policies and requirements for agricultural industrialization, enhanced the confidence of developing enterprises, conducted extensive exchanges with peers, and learned advanced management experience from peers, thus promoting the development of enterprises. The Group arranges special personnel to provide statistics and monitoring data of agricultural industrialization to the competent authorities regularly, timely and accurately. The Group passed the operation monitoring of national key leading enterprises twice.