Which home improvement design company is better?

Main listed companies in the home improvement industry: Golden Mantis (00208 1), Dongyi Risheng (0027 13), Mingdiao (002830), Guangtian Group (002482) and Yasha (002375).

The core data of this paper: the operating performance and business layout direction of Golden Mantis decoration business and home improvement business.

1, comprehensive comparison of leading enterprises in China's home improvement industry.

Golden mantis is a comprehensive professional decoration group focusing on interior decoration, integrating curtain wall, landscape, soft decoration, furniture and electromechanical equipment installation. Dongyi Risheng takes the home industry chain as the main line, laying out high-end home improvement design and construction, supply of materials, furniture and accessories, and fine decoration design of real estate projects.

Judging from the proportion of home improvement business, brand and decoration cases of Dongyi Risheng and Jintang, there is little difference in the proportion of decoration business between the two companies, but the proportion of home improvement business of Jintang is relatively small (about 15% in 2065 and 438+09 in 2065). The brand of Jintang is mainly tooling, and Dongyi Risheng mainly lays out the field of home improvement.

Note: Dongyi Risheng's decoration business includes home improvement, hardcover and public outfit; Golden mantis decoration business includes internet home improvement and public equipment.

2. Jin Tang: Layout of home improvement business.

Judging from the development of Golden Mantis, Golden Mantis is the first listed enterprise in the architectural decoration industry. 20 12 Company acquired HBA to strengthen its international competitiveness, which enjoys a high reputation in the field of interior design. The company laid out the field of prefabricated buildings earlier. In 20 1 1 year, the company first put forward the concept of backcourt treatment, which became the prototype of assembled interior. In 20 17, the company was recognized as the "National Assembly Building Industry Base"; In 20 15, Tang Jin established Jin Tang home improvement e-commerce co., ltd (home for short), and opened up the second largest business-home improvement business, covering smart home improvement, internet home improvement, residential decoration and other fields. 202 1, the company is deeply involved in EPC, assembly and secondary decoration market.

3. Jin Tang: Layout and operation of home improvement business.

-the main operating income comes from outside the province.

According to Jin Tang, the company's tooling business accounts for 49% of the total business volume, mainly including Sunac, Evergrande, Country Garden, Greentown, Greenland and other large housing enterprises. From 20 15, the company set foot in the field of home improvement, facing C-end customers.

The company is headquartered in Suzhou, and its main sales area is outside the province. In 2020, the company realized an extra-provincial income of 22.742 billion yuan, accounting for 72.8%.

—— The construction of the company's prefabricated building standard system is becoming more and more mature.

The company laid out the field of assembled decoration earlier and has achieved business advantages. 20 1 1, the company put forward the concept of "backcourt treatment"; 20 15, the assembled R&D center was established; 20 17

In, the company was recognized as "assembly building industrial base"; 20 18, golden mantis assembled with 1.0.

Release of research and development results; In 2020, the company launched an assembled "industrialized product system", which was applied to fields including residential and apartment products. In recent years, the construction of the company's prefabricated building standard system has become increasingly mature. With the assembly BIM technology, the assembly life cycle can be empowered.

4. Jin Tang: Operating performance of home improvement business.

-operating income and gross profit margin of decoration business fluctuated.

From 20 17 to 2020, the operating income of the company's decoration business showed an upward trend, and the gross profit margin fluctuated. In 2020, the company's decoration business income reached 27.94 billion yuan, with a gross profit margin of 65,438+05,438+0%.

Note: In 2020, the classified data of Internet home improvement of the company will be included in the consolidated statistics of decoration category.

-the operating income of internet home improvement business is on the rise.

From 20 17 to 20 19, the operating income of the company's internet home improvement business showed an upward trend, and the gross profit margin showed a trend of first rising and then falling. Overall, the gross profit margin of the company's Internet home improvement business is higher than that of the decoration business.

In 20 19, the company's internet home improvement business income reached 3.994 billion yuan, accounting for about 15% of the operating income. 20 15 launched the official flagship store and company website of the company's Internet home improvement brand "Golden Mantis Home", and set up offline experience stores in Suzhou, Shanghai, Nanjing and Zhengzhou.

Note: As the classified data of Internet home improvement of the company in 2020 is included in the consolidation statistics of decoration, the data in the chart is as of 20 19.

-the order amount of residential decoration business shows a trend of rising first and then falling.

20 17-202 1 year, the balance of newly signed orders, the amount of unsigned orders and the accumulated amount of signed unfinished orders of the company's residential decoration business showed a trend of rising first and then falling. In 20 19, the company's residential decoration order amount reached its peak. Since 2020, the order amount has shown a downward trend. In the first quarter of 2002/KLOC-0, the new order amount of the company's residential decoration business reached 2.4 billion yuan.

5. Jin Tang: Home improvement business development plan.

The overall planning of 202 1 Golden Mantis decoration business is to improve the refined management level in marketing, design, project management, audit and collection. In 2020, the company's home improvement e-commerce company transferred and cancelled the 565,438+0 subsidiaries of the Internet home improvement "Golden Mantis Family" series, focusing on the layout of large-scale decoration orders.

Judging from the industry competition pattern, Golden Mantis is a leading enterprise in the decoration industry, undertaking projects such as public building decoration and residential decoration. On 20 15, the company set foot in the field of internet home improvement. Due to the difference between C-end and B-end decoration business, the company's key layout direction will return to B-end decoration business from 2020.

At the same time, Jin Tang is also transforming its home improvement business. 202 1 March, Jin Tangjia and Ren Hao lived at home, and Huawei's smart home system Huawei.

HILink signed a strategic agreement to accelerate the implementation of the whole case, the whole house intelligent and digital upgrade.

For more industry-related data, please refer to Forward-looking Industry Research Institute's China Home Decoration (Home Decoration) Industry Market Prospect and Investment Strategic Planning Analysis Report.