Taobao Double Eleven Campaign Poster-Taobao Planning

Taobao Double 1 1 Gold Coin Manor Cash Tree Red Packet Raiders [Multi-picture] Taobao Double Eleven Activity-the theme of 2065438+08 is Double Eleven Partners, and everyone is busy collecting energy and dividing up red packets. Have you seen the Gold Coin Manor on the Energy Collection page? Next, I love Bian Xiao, a liar, to introduce the related contents of cash cow to you.

Taobao Double 1 1 Introduction of Cash cow collar red envelope in Gold Coin Manor

When you enter Taobao, you can see the activity poster of double eleven level energy collection red envelopes. This poster is also obvious, and you can see it directly when you basically open it.

Then we need to select the gold coin panning icon in the middle of the top of the screen, and then we will pour the gold coin manor.

Entering the Gold Coin Manor, you can see the seeds that have been planted above;

Select a small piece of land to the left of the seed to receive the cash cow seed.

If you successfully plant a cash cow, you can complete the task and get water droplets.

You can get water drops when you sign in, and then click on the water drops to water the cash cow to make it grow faster. After 2 pm, you can harvest red envelopes filled with cash on the cash cow. It is said that you can carve up 30 million red envelopes, which is also very exciting. Of course, this is mainly a matter of luck. It is impossible to say that hundreds of big red envelopes will reach you. Hurry up and start planting!

How should Double Eleven drain customers for stores on Taobao? 1. Preparation before the big promotion

decorative design

Double 1 1 undertakes page design, main image watermark design and marketing poster setting.

Activity game

1. All products are 20% off.

2. Double 1 1 before ordering on the same day 10 people are free (1within 99 yuan).

3. Double 1 1 place an order on the same day, and TOP 1 person gives Aidou endorsement products.

4. Send customized desk calendars to more than 200 viewers.

5. The double 1 1 postcard will be sent to anyone who places an order that day.

Big turntable activity

1. Five celebrity endorsement products were randomly selected.

2. Star customized desk calendar

3. Anime carnival

4. Star Handbook

5. Star postcards

6. Five-yuan coupon without threshold

interest coupon

1. If it is 18, subtract 2.

Over 2.48 years old minus 5 years old.

3.88 above minus 10.

4. More than 188 minus 40

2. The rhythm of operation that needs to be done during the warm-up period

(1) For micro-Amoy, the dual-product content articles of 1 1 are sent twice, mainly by products such as star customized calendars and star posters to gather fans, and at the same time, single product links are inserted in the store to help the store introduce fan traffic and help the store boost content marketing traffic.

(2) Customer operation platform setting

For operating platform settings

1: It is necessary to build a VIP customer base, increase the stickiness of old customers in the store, and prevent customers from losing to other stores. At the same time, different VIP levels should be set for consumers who have twice or more.

2. For the high-quality consumer groups such as those who have never bought, bought and old customers, do marketing plan incentives and distribute them in the form of coupons (just like the preferential strength of stores), effectively attracting these people into Taobao and seeing our preferential news prompts them to enter the store for effective consumption.

(3) Customer reply

Automatically reply to our customer service query and double 1 1 dialogue.

3._ Changtang 1 1 Customize the activity time of the day.

0-3 o'clock direction

Before placing an order, 10 people can get it for free (within 199 yuan), and when placing an order, TOP 1 people will receive products endorsed by Aidou. After enjoying the store double 1 1 preferential price, the product can become a VIP customer of the store when the price is full in 500 yuan, and can enjoy the preferential price of membership when purchasing for the second time in the future.

1 point -7 points

According to the store's cross-store full discount coupons can be.

After 8 pm-12 pm

Just follow the same activities at 0-3 am.

The former 10 people became VIP on the hour.

4. Promotion scheme of double 1 1 through train

1: through train165438+1October 5.

It is planned to increase the 50-day limit, resulting in a steady stream of traffic (star customized desk calendar star posters are the main ones, and planned products are not supplemented by daily limit)

2: through train165438+1October 7th

The customized desk calendar plan will continue to increase the daily limit of 80 (in order to increase the exposure, improve the ranking of products, let more traffic enter the link, increase enough collections, and at the same time, the customer service will guide the ordering, so that the search ranking and sales volume of products will continue to increase)

3 3: 10/October through train 1 10 No.

Each scheme will raise the premium for the high-quality people who clinch the deal, and the keywords will not be greatly adjusted to avoid the front position (it is appropriate to customize the desk calendar and set the daily limit for posters according to the situation)

(During the period, a creative activity diagram of through train will be made for the main attack of double 1 1. )

4: the day of the through train165438+1October10-1.

Each scheme determines the increase of daily quota according to the actual transaction-to-output ratio, and always keeps the continuous flow in, giving the store more natural exposure.

5. Double 1 1 Store maintenance after the event

1: Pay more attention to areas where logistics is delayed to avoid wasting unnecessary time when buyers want to communicate.

2. For unpaid orders, remind the preferential strength or inventory problems at the same time as Want Want and SMS urging.

3. For new customers who bought in Shuang 1 1, do more customer maintenance on the customer operation platform before June 25th, including (active old customers and loyal customers) promoting secondary conversion or order purchase in Shuang 1 1. After the daily limit of through train is reduced, the crowd will have a premium.

6. The rhythm after the main product _ 1 1

After the daily limit is lowered, the exposure will continue with the accurate crowd positioning of the through train.

The daily limit should not be too low, in order to pull in more traffic, and at the same time, under the guidance of customer service, let the sales of this product accumulate as soon as possible, and also to maintain and improve the level and transaction volume of the store.

7._ 1 1 The rhythm of post-auxiliary products

Increasing the number of products and increasing the full collection rate of the whole store will help to improve the weight value of the whole store and the item.

Assisting products to do magic tricks (associated marketing settings) can increase buyers' stay time in these products, increase visitors' views on the products, and let Taobao grab this product to enhance more exposure, thus maintaining the sales of these products.

(Follow Mars E-Business School for more e-commerce information)

Taobao Planning Taobao Planning Model Chapter 6

Taobao planning article 1

I. Background of the event

On the eve of the Double Eleven event, we should actively participate in activities such as bargain hunting and snapping up, and increase our brand exposure and brand awareness, thus paving the way for sales in the Double Eleven event.

Two. Programme of activities

Preheating: the time is1October 1 1 to1October1(1).

Through the independent design of the store, preheat the activity page, including home posters, shop tips, baby details pages, etc. All the pictures are based on the theme of the Double Eleven, aiming to create a shopping carnival atmosphere for the Double Eleven, lay the foundation for the event and store traffic. Traffic: through train, drilling exhibition, micro-scouring, taobao guest, SMS sending, wake-up of old customers and so on. (2) Offline

Design Yi Labao, banners, theme posters, buy some balloons and ribbons to decorate the whole office, so that everyone can fully feel the atmosphere of the Double Eleven.

Customized T-shirts will be made into below-the-line, and all departments will take photos and make promotional pictures after dressing.

Official activities: 165438+ 10/00: 00 ~1123: 59.

Figure: The main venue page of the store activity, related posters on the product details page, promotion posters of micro-amoy activities, drilling exhibition pictures, through train pictures, home page posters of the store, store tricks, flow charts for guiding independent ordering, etc.

On that day, the reception room should not be short of sweets, biscuits, fruits and other foods, and we should not let everyone starve when we are nervous. The person in charge should arrange for everyone to have a rest online.

Third, follow-up activities.

Artist: Make a statement on the time of refund processing, order information modification, delivery express and time, and put it on the home page and product details page.

Customer service: Pre-sale X+ After-sale X+ After-customer review X (responsible for order review and printing) to ensure computer configuration; Ensure printers and related materials (such as spreadsheets); Ensure the company network; Check the software settings. Quick phrases and automatic replies (prepare in advance, including promotions, and use them as little as possible).

Warehouse: ensure accurate inventory and avoid shortage. Prepare packaging materials. Prepare an appropriate proportion of goods for packaging in advance, and pile them up separately in the event to ensure smooth communication between customer service and delivery, and ensure the smooth resolution of order information modification in the sales process.

Fourth, inventory preparation.

(1) Determine the products launched by the Double Eleven activities. All main products should account for 50%-60% of the overall stock. All products must be put into storage within one week before11,and the store inventory is actually 90%-95%. If you need gifts, you should also stock them.

(2) According to the expected sales scale, prepare the inventory of the main sales commodities of the double 1 1 promotion activities in advance. Before the event, we must determine the emergency replenishment mechanism with the corresponding supply channels, determine the supply capacity of the supply channels, and establish emergency communication methods to ensure that the goods can be replenished quickly or removed from the shelves in time under the condition of insufficient inventory.

(3) Check the barcode management system of goods to ensure that all delivered goods have barcodes, which is convenient for scanning barcodes with a scanning gun to check the accuracy of delivery and improve speed and efficiency.

(4) Be sure to store or promote the inventory of related products in the whole warehouse 2-3 days before the double 1 1 activity, make clear the inventory scale, and input the real inventory data of 100% into ops.

Verb (abbreviation of verb) personnel preparation

(1) For new employees who may be recruited due to the surge of double 1 1 orders, the employee's work arrangement plan should be made in advance, and the corresponding training work should be done well. The packaging link should be well done, the relevant details of the packaging veneer board should be trained in advance, and the staff training should be well done in advance.

(2) Provide complete operation training and other training for all employees, especially those related to order processing.

(3) Formulate emergency plans for temporary dispatch, training and work of employees between departments, as well as relevant arrangements for employees' duty and vacation during promotional activities. Personnel must be well deployed, and two or three shifts should be planned in terms of brushing and customer service. It was all day, taking turns to rest in the reception room.

(4) Calculate the number of people in each position according to the flow.

(5) Materials shall be calculated according to the maximum possible flow rate and the number of packages.

Preparation of intransitive verb materials

(1) Preparation of packaging materials: ensure the inventory of all kinds of packaging bags, foaming fillers and packaging boxes involved in promotional activities, and sort out some specific packaging in advance, just put the goods in. You can also pack the goods directly in advance, make the express delivery form and mail the documents directly for delivery;

(2) Paper storage of express orders and invoices, printer debugging and printing consumables (preparation). (3) In order to improve the billing process, the requirements put forward by large-scale activities such as the Double Eleven are more requirements for merchant services, especially for the delivery process, requiring all customers in Beijing, Shanghai, Guangzhou, Shenzhen and Hangzhou to deliver them first within 2 days.

Taobao planning 2

I. Pre-sale preparation

1. Do a good job in store decoration before the renovation activities, highlight the theme of the activities and beautify the main products.

2. Marketing Do a good job in the relevant marketing of store goods, with recommended packages, such as coats, bottoming shirts and pants, and other usual promotion methods. If the collection is full of gifts, praise and money, pay attention to delivery.

3. Choose products with advantages, such as price advantage, fashionable style and excellent quality. Of course, all the goods sold should be confident, and the goods that are not shoddy will bring more repeat customers, more favorable comments, higher DSR score, lower return rate, reduce the workload of customer service and warehouse, and reduce freight costs. In short, the product must be worth the money.

4. Goods and gifts with large sales volume in stocking activities are fully prepared, such as cartons, plastic bags, express noodles, single tape, self-adhesive art knives, printing consumables, etc.

5. Inventory should be counted in a warehouse before the activity, so that the accounts are consistent with the facts, that is, the system inventory is consistent with the actual inventory, so as to avoid oversold and undersold. Pay attention to the serious consequences of overselling, which will seriously affect the influence of customers on our store, DSR score and dynamic score.

6. Finishing here mainly means that the goods in the warehouse are arranged neatly and the storage location of the goods is clear, so that the delivery efficiency and accuracy will be improved.

7. During the venue activities, there will be many times more parcels than usual, so the venue must be planned in advance, so that the personnel position is reasonable and the parcels are placed neatly, which is conducive to improving the overall work efficiency.

8. The rational distribution of personnel in various departments and the mutual cooperation between various departments. Tell everyone that during the activity, everyone should mobilize their enthusiasm and cooperate with relevant departments to complete the work while completing their own work. Everyone should twist into a rope and complete the task efficiently. Managers should play a good coordinating role.

9. The huge amount of training activities, especially customer service training activities, requires customer service to do a good job of FAQ investigation with customers. During the activity, every customer service needs to answer questions from hundreds or even thousands of customers, do a good job of customer diversion, and try to let old customer service share more customers to improve work efficiency, which requires technical support.

10. Handover between departments, warehouses within departments and express delivery should be done well. In particular, the handover between the warehouse and the express delivery must be clear to avoid the phenomenon of losing orders.

1 1. Did not do a good job in the inspection and maintenance of hardware facilities such as property power failure, normal use of water and fire extinguishers, network paralysis, system collapse, etc.

12. Diet Customize meals for everyone in advance. The food must be better than usual, to entertain the hard-working brothers and sisters. So that everyone can work harder.

Second, the follow-up work in sales.

During the activity, the brothers and sisters of customer service and warehouse are the busiest and most bitter. At this time, the cooperation and coordination of the heads of various departments is the most important. In addition, the previous preparations have been done in place, and it is most important to boost everyone's morale when it is released. It's best to have an orderly to serve the customer service and warehouse staff, such as serving tea and water and distributing food, so that they can concentrate on their work.

Third, after-sales service work

After the goods are delivered, customer feedback will follow up. At this point, the customer service staff should be psychologically prepared, patiently and meticulously answer any questions that customers encounter, and their nerves cannot be relaxed. Don't think that it's okay to take the order, and handling the customer's problems will reduce unnecessary returns. Clearly mark the problem of customer return and exchange, which is convenient for warehouse sorting. The warehouse makes statistics on the returned goods and reports the defective products to the purchasing department for timely treatment.

The activity planning of Taobao Double 12 has been presented. Only in an orderly way and with a clear division of labor can we ensure the smooth progress of the activities. Wish double 12 big promotion!

Chapter 3 of Taobao Planning

I. Name of the online store

Huoer shop

Second, the online shop overview

(1) business purpose

Objective: Iraqi banks are popular again in the current fashion.

(II) Product overview

Mainly selling second-hand clothes, supplemented by selling second-hand accessories. The products are of good quality and affordable, and they are all over 60% new, and a few are brand new products.

(3) Target positioning

Let more people spend less money to buy the most affordable and suitable goods, and at the same time offset their second-hand goods to buy our products, so as to realize the process of recycling and rational use of products.

Consumer groups

Mainly students, followed by low-income office workers (especially college students who have just entered the society)

Third, online shop introduction

(A) online store business objectives

Within three years, the sales of Hall products reached 500,000 yuan per month, and formed its own brand influence in Taobao Mall.

(2) Online shop introduction

The online shop was established at 22: 22 on June 2, 20xx. Through the sampling market survey of Wuhan university students' purchasing power and consumption demand, the store found that,

The average shopping frequency of a college student in a week is over 79%, among which the shopping frequency of clothing accounts for 46%. On the other hand, it is found that its purchasing power is greatly limited, and the quality of clothing products purchased is relatively poor. So, inspired by my classmates, I opened this "second-hand" shop.

(C) Online store management

The owner's name is "Second Master". He has three partners, four of whom are responsible for the management of the store. Assignment of responsibilities:

Second owner: organize and coordinate the daily operation and management of the store, including putting products on the shelves; (Website construction, global management)

Xiao er 1: responsible for daily online order follow-up and customer communication; (After-sales service, customer management)

Xiaoer2: Responsible for delivery, communicate with postal service, Tong Yuan and Shentong, deliver goods in time, and follow up the goods in time through purchase channels; (Market research, purchase and delivery management)

23: Be responsible for the statistics of meeting notes, and make daily revenue and expenditure statistics every day, and summarize them once a week and once a month. (financial management)

Supplement: Personnel deployment is mainly arranged by two owners, not limited to the above introduction, but the overall responsibility for the task will not be too great. As a team, we will complement each other and cooperate with each other.

Fourth, market analysis.

(1) Market research

1, online shopping has gradually become the general trend, and more and more people like online shopping.

Things, and Taobao, JD.COM Mall, Yi Bei, etc. They were the first to bend the former, but Taobao's influence and huge sales made it a leader in e-commerce, and online stores became a good choice for people's first and second jobs.

2. According to the information on the Internet, more than 90% of online clothing products are sold in new clothes, but there are few second-hand clothing stores. Such market development opportunities are undoubtedly worth trying, and it is also very beneficial for us to have fewer competitors. Secondly, we have outstanding performance in clothing price, fashion and service, so the success rate of second-hand clothing stores is just around the corner.

3. According to the offline market research, the purchasing power, consumer demand and suggestions of college students are very conducive to the start and development of our store.

(B) SWOT analysis

1, advantage analysis

A, the student market demand is large;

B, there are not many second-hand clothing sales shops in the e-commerce clothing industry, and the competitiveness is relatively small;

C, the purchase channel is conducted through interpersonal relationships, and the purchase price is very low;

D, the clothing quality is good, the price is low, and they are all new products of more than 60%.

2. Analysis of disadvantages

A, students' consumption concept can be greatly changed, whether they will be influenced by the surrounding environment and choose new clothes;

B, the online shop is newly opened, the customer awareness rate is low, and the brand influence is almost zero;

C, clothing photo processing is not professional, which has an impact on clothing sales in stores;

Taobao Planning Chapter 4

I. Preface of the activity

In this beautiful season of warm spring in bloom and the revival of everything, with the strong support of the leaders of the Youth League Committee and the strong cooperation of other brother departments, the third Taobao Fair of Pingdingshan University Student Union was officially launched today. Through the exploration and successful holding of previous Taobao fairs, this event will be more novel and interesting, and the displayed goods will be more abundant. I hope students can actively participate in this activity and find their favorite products.

Second, introduce activities

Activity Name: Taobao Market

Target audience: all students of Pingdingshan University (mainly graduates)

Activity time: May 20th.

Venue: Fan Square, College

Activity unit: Pingdingshan University Student Union

Three. work assignment

1, pre-publicity

Distribute the specific plan to the external liaison department of each department, and do a good job of publicity in advance. The propaganda work is undertaken by the school propaganda department, the network department, the propaganda department and the network department of each department. Posters will be displayed and pasted on the main teaching building and the main campus road, and banners will be hung on the main campus road. The activity webpage will be uploaded to the Student Union website by the Network Department before the activity, and put on the top to expand the publicity scope.

2. External Relations Department of each department

After receiving the plan, the external liaison department of each department will act immediately, notify the network department of the propaganda department of each department, and arrange publicity work. In addition, the external liaison departments of various departments counted the units and individuals who will participate in Taobao Fair, and summarized them to the external liaison department of the school three days before the event. On the day of the event, be responsible for the on-site coordination and arrangement of the departmental exhibition.

3. Work of the Outreach Department

After receiving the specific information summarized by the external liaison department of each department, delimit the exhibition position of each department in the fan-shaped square and notify each department in time to ensure the orderly and normal activities of the day.

Fourth, the activities of the day.

1. At 7: 00 a.m. on the day of the activity, the staff of the student union office of our school arrived at the scene and signed in by name to ensure the personnel arrangement and smooth progress of the activity.

2. Arrange personnel to prepare the booth and audio equipment in advance, debug the audio microphone in advance and check the audio equipment.

3. The host took the stage to announce the official start of the third Taobao Fair and introduced the details of this Taobao Fair.

4. Arrange leaders and graduates' representatives to speak on the stage.

5. The host of the event will introduce the specific situation of Taobao market in turn through the broadcast equipment, introduce the information of the products on display, and expand the publicity scope and effect of the event.

6. Divide the exhibition scope of each department according to the statistical information in advance, and arrange the goods in place in time.

7. When placing products in different areas, similar products should be classified and sold, and the product type should be marked for the convenience of buyers (students at school).

8. After the activity, the student union staff will be responsible for cleaning the site, putting the equipment back in place and cleaning the site.

Verb (abbreviation of verb) matters needing attention

1. After the plan is issued, all departments and their external relations departments must conscientiously implement it and be responsible for their own publicity and reporting work. If you have any questions, you can report them to the staff of the International Liaison Department of the Student Union in time, so as not to affect the smooth holding of the day's activities.

2. The exhibition information of colleges and departments to be counted by the Department of External Relations must be reported to the Department of External Relations of the school three days before the activity, so as to avoid affecting the overall arrangement of the activity due to the delay in reporting.

3. Before the activity starts, all departments should organize exhibitors to arrive in time and put the goods in place to facilitate the orderly activity.

4. Pay attention to the storage of the goods when handling the exhibition to avoid loss, omission and damage.

5. At 7: 00 a.m. on the day of the activity, the staff of the school student union office should sign in on time.

In order to arrange the personnel on the day of the event.

6. Before the activity, the personnel of the Art Department are responsible for checking the normal use of audio microphone equipment.

7. After the activity, the external relations department of the school department completes the activity summary in time, summarizes the experience and lessons of the activity and submits them.

Summary of intransitive verb activities

After the activity, please ask the leaders and guests to leave, and then organize the students to leave in an orderly manner and return the borrowed equipment.

Summarize the activities and hand in the activity summary book to the student union office.

Chapter 5 of Taobao Planning

I. Theme of the event and its concept

Bachelor, there is no reason to give 50% discount on fashion shopping.

The concept of communication, based on the concept of fashion bachelor (the copywriting and pictures used in promotion, including page making, are all around this concept), spreads the activity page through various channels.

Second, the plan implementation process summary

1, 65438+1October1-16

Collect the materials needed for preparation and promotion (including Weibo account number, Want Want number, copy required for promotion, picture materials, etc.). ), and talk about the activities recommended by the store customer service during the event.

2.No. 10+07- No.3 1

All promotion channels began to promote Weibo, and Weibo began to operate simultaneously.

3.165438+1October 1 -5

Weibo started a new prize forwarding, and participating stores began to post activity preview maps to jump traffic to Weibo.

Enter the preview page to share courtesy activities, and share this page to get 5 yuan coupons.

4.165438+1October 6th-1 1

After 17 days of forum promotion feedback data, select high-quality forums to directly promote soft pages.

Promotion homepage of each channel.

Time is running out from double 1 1. In short, if it is a planning case, we must pay attention to the integrity of the process and the implementation of the promotion planning plan. You have to enter the situation, because you planned it, what kind of resources are needed to cooperate with you, what kind of situation will happen in the activity, how to solve and avoid it, and so on. You must make it clear, at least take precautions, so it is a simple planning case.

Chapter 6 of Taobao Planning

1, content summary

With the informationization of life and the popularization and application of computers, online shopping has gradually replaced the traditional shopping mode. Online shopping is not limited by time and space. Product diversification gives consumers more convenience and choices, attracting more and more consumers, and it is a popular shopping mode today. So we also participated in the' army' of opening online stores. Our stores are just beginning to operate, and there are also many problems, such as product positioning and basic operation of online stores. The core problem is how to let consumers find us and spend, and realize repeated purchase.

2. Analysis of the current situation

2. 1, market analysis and positioning

A. Market analysis: Now we are in the network age, and online shopping has become one of the important ways of people's daily consumption. The past double 1 1 well illustrates this point. Online shopping will become the main way for consumers to shop in the future, and it will be the front desk of offline retail, with great market potential.

B. Project analysis: According to the above market background analysis, the majority of online shoppers are young people. The youth market mainly deals in young people's shoes, clothes and various accessories. Young people's shoes, clothes and various accessories are also hot items on Taobao. The online shop we are responsible for specializes in making foreign trade scarves and shawls that conform to the style of young people.

C. target market: the target market on Taobao is mainly to pursue fashion trends.

Young netizens who like online shopping. There is great competition on Taobao, and the products with special prices and good service should keep up with the trend and meet the requirements of young consumers. According to different consumers' different prices, different discounts are given to different consumers and different services are given to different consumers. Our target group:

A student

B. Young people

Employees of enterprises and institutions

They were chosen for the following reasons:

A They have plenty of time to surf the Internet.

Their purchasing power is relatively large.

They pay more attention to the external image of individuals.

Pursue new things

2.2, online shop introduction

Our online shop mainly deals in foreign trade scarves and shawls in line with young people's styles, mainly in national style and retro style. Our online shop pays attention to credit and product quality, and provides quality services for consumers. If customers have sufficient reasons, we guarantee unconditional return and exchange, operate on the principle of customer first, and strive to create a good image of Taobao shop.

As our online shop has just started, many data have not yet reached the requirements.

The above data is more telling.

The competitors in this category are as follows: