Taiyuan mobike Recruitment

"We all want Mozambique to become a tens of billions of dollars company", but with the collective withdrawal of the founding team, the bicycle sharing industry is teetering. Is there any chance for mobike to continue to expand and prove the value of this industry?

This winter, there have been four industry crises in the field of bicycle sharing.

On February 25th, 65438, according to all-weather scientific and technological news, the internal management of mobike said that mobike would lay off 30% of its staff. Mobike's team size is nearly 1,000 people, which means that nearly 300 people are about to leave.

Two days ago, mobike issued an internal letter saying that founder Hu Weiwei resigned as CEO of mobike for personal reasons, and company president Liu Yu took over as CEO.

As the founding team all withdrew from mobike, news of layoffs quickly appeared. Earlier, some employees said on social media that Moggi would optimize the personnel of departments such as market, finance and technology that overlap with Meituan's business. Another employee said, "Cut the taxi first, and then cut mobike, which is almost the same as the merger of taxis and motorcycles." . However, this news was denied by the US Mission.

Mobike, which was acquired by Meituan for eight months, also needs internal self-renewal and optimization when David and ofo are in trouble due to the difficulty in withdrawing cash.

On February 23rd, 65438, mobike issued an internal letter saying that Hu Weiwei resigned as CEO of mobike for personal reasons, and Hu Weiwei said in an internal letter to employees that he had "completed the phased task".

Since then, the news of mobike's layoffs has been fermented on social media.

According to media reports, employees in mobike have indicated that they will optimize the personnel of departments that overlap with the existing business of Meituan, such as marketing, finance and technology. And the overall layoffs will be between 20% and 30%; Another employee said, "Cut the taxi first, and then cut mobike, which is almost the same as the merger of taxis and motorcycles." .

Mobike then responded that this was a "normal business adjustment, and some positions were still under recruitment".

However, under the system of Meituan, the adjustment of mobike has already begun.

According to Qixinbao Information, on June 5438+065438+ 10 this year, mobike's operating entity, Beijing mobike Technology Co., Ltd., officially completed the shareholder business change. Founder Hu Weiwei and investor Li Bin quit, Wang Xing became the major shareholder, holding 95% of the shares, and the other 5% was held by Mu Rongjun, senior vice president of Meituan Review.

After Hu Weiwei stepped down, all the founding teams withdrew. Wang Xingcheng is the major shareholder, and mobike completely faded the genes of the founding team and became a complete subsidiary of Meituan.

But if it weren't for the Meituan, mobike's life would have been sad for a long time.

When Meituan acquired mobike, its valuation was 65.438+05.564 billion yuan, of which the net assets were only 2.74 billion yuan, the value of goodwill was as high as 65.438+0.28 billion yuan, and the book cash of mobike was only 830 million yuan. According to the prospectus issued before Meituan went public, from April 4 to 30, 2008, mobike's total revenue was1470,000 yuan, with depreciation of 396 million yuan and operating cost of1580,000 yuan, with a total loss of 407 million yuan.

According to the analysis of the Wall Street Institute of Knowledge and Wisdom, the new business loss of Meituan in the first half of the year was 4.765438 billion yuan. If the online car service in Shanghai and Nanjing is excluded, the new business of Meituan will get positive gross profit. However, if mobike's business is added, the loss of Meituan in new business in the first half of the year is as high as 65.438+98.2 million yuan. Mobike consolidated its financial statements at the beginning of April, and the increased loss in one quarter due to the merger reached 15. 1 1 100 million yuan.

Compared with the US Mission's revenue scale of more than 25 billion in half a year, mobike's revenue in the first half of the year (including 1 quarter) was insufficient1400 million. In the first half of the year, excluding mobike's business, Meituan created a gross profit of 765,438+billion, while mobike's loss (including the first quarter) was not less than 3 billion. Mobike is negatively affecting the financial statements of Meituan.

Meituan once stated in the prospectus that there is no guarantee that the overall business of mobike or Meituan will be profitable in the future.

In the face of mobike's sustained losses, Wang Xing, founder and CEO of Meituan, can't be indifferent to this.

On February 22, 65438, both Wang Xing and Mu Rong pledged all their capital contributions in Beijing mobike Technology Co., Ltd., and mobike responded that the equity pledge is one of the standard processes of VIE structure, which has been disclosed in the listing prospectus of Meituan.

Hu Weiwei said in an internal letter when he left his job that in the eight months after being acquired by Meituan, the company had cut costs on a large scale. Earlier, she said in a media report that after being acquired by Meituan, mobike hardly invested in new bicycles, but the order volume was on the rise.

Has mobike's business situation improved? According to Meituan's financial report, Netcar and mobike only stated that "the net loss of this sector decreased compared with the three months ended June 30, 20 18".

Layoffs in mobike are almost inevitable.

In China's entrepreneurial story, it is particularly rare for companies like mobike and ofo to complete the process of rising, developing and closing down within two or three years.

Mobike was founded in the beginning of October15, and its first car was launched in Shanghai in April/20 16. Completed several rounds of financing in a short time, and the financing amount was even higher than that of competitor ofo.

Lin Hui (a pseudonym) first learned about bicycle sharing at the end of 20 16. It was winter in Shenzhen. It took him five minutes to download the mobike APP, turned on the flashlight to scan the code, and it was successfully unlocked three minutes later. However, after riding for 20 minutes, he met the overpass. Because the body is too heavy, it is really difficult to ride uphill. Finally, he threw his car next to the overpass in a rage.

At that time, Lin Hui didn't know that a brand-new business blueprint was being described and imagined by investors in full swing. Orange bicycles and yellow bicycles began to spread in the streets of big cities.

After that, ofo and mobike iterated from light to heavy, and mobike from heavy to light. Behind them, there are countless bicycle sharing: Bluegogo, Wukong Bicycle, Xiaoming Bicycle ... Bicycle sharing full of rainbow colors gradually faded to orange and yellow.

As a rapidly rising unicorn enterprise, Dai Wei of ofo "hopes that investors can respect the ideals of entrepreneurs", while Hu Weiwei clearly understands that "what capital gives you will eventually be rewarded".

On the night of April 3rd, 20 18, mobike shareholders' meeting passed the acquisition plan, and Meituan bought mobike for 2.7 billion US dollars, including 65% cash and 35% Meituan shares. In addition, Meituan assumed the debt of mobike (between US$ 500 million and US$ 10 billion), and the management team remained. The whole process is completed within two weeks from the tender offer issued by Meituan to the end of delivery.

According to Caijing magazine, Wang Xiaofeng and Xia voted for, against and against the shareholders' meeting that day. Li Bin supported the management team and hoped to develop independently, but also balanced the opinions of shareholders, and finally abstained at the shareholders' meeting. "I think mobike is far from reaching the ceiling, but he respects the decision of most shareholders and does not want to kidnap investors." Li Bin made a statement at the shareholders' meeting.

Perhaps from the beginning, it was doomed that bicycle sharing could not develop independently. It is at the intersection of life service and travel, and it is the product of high-frequency multi-field integration. At the same time, it also carries the competition of giants, including the confrontation between Tencent and Ali, and the collision between Meituan and Didi in the field of travel.

Wang Xing succeeded in taking over mobike, but mobike's huge losses affected the listed Meituan, and the once hot potato seemed to become a hot potato. What will be the future of mobike?

65438+February 2 1, three online car platform companies, including Meituan Taxi Company, Sougu Company and Xinghui Travel Company, obtained the Beijing online car business license. Together with the previous eight companies, there are 1 1 online car sharing platforms in Beijing.

Meituan finally got the license of the online car, and mobike, who supplemented the entrance of the trip, was also in place. If Meituan wants to do something, then the business chain is complete, and the rest is burning money. But the question is, how much can mobike be allowed to burn and how long can it burn?

Once in the entrepreneurial story of mobike, Li Bin provided the initial business model: stop and go, put it everywhere; Wang Chao designed solid tires as a model of mobike; Yang Zhongjie designed a smart lock to link the positioning and expansion of the car; Hu Weiwei, who connected these people in series, borrowed usury when he was most short of money.

In this story, there is hard work, hard work to attack the city, profit-seeking and the tide of capital. Finally, the original people all quit. The business prospects that were originally full of imagination also quietly turned off the lights.

Li Bin once said, "I hope you won't regret when you look back." So, will the founder of mobike regret it?

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