Summary of the work of enterprise management department

The summary of the work of the enterprise management department flies, and half a year has passed in a blink of an eye. Looking back on the work in the past six months, although there are some shortcomings, the overall work has been done well. Over the past six months, the planning department has insisted on putting its own work first, and completed the marketing, planning, decoration, layout, planning, design and production, website maintenance and management, newspaper design, resort publicity materials design, and related literary and artistic publicity and public welfare activities of the company on time.

In the past six months, the planning department has been growing in the process of implementing activities, and its work efficiency and quality have been greatly improved; Communicate with other departments in time, complete each task with the greatest enthusiasm and dedication, and strive to complete the functional work perfectly. Although the work of the planning department is complicated, it is clear and intuitive. The following is a summary of the work of the Planning Department in the past six months:

I. Summary of Work in the First Half of 20xx

1. Make monthly and quarterly activities and promotion plans.

Every month's activity plan is basically aimed at the market, close to customer needs and targeted.

2. Production and release of advertisements

Advertising production and investment have always been the focus of the planning department. Longwan's advertising investment mainly includes newspapers and magazines, street sign bus advertisements and mass short messages. In the past six months, we have screened out some media with poor advertising effect, replaced the advertising pictures of related scenic spots, and strengthened outdoor advertising publicity in line with the overall marketing in summer. At the same time, a new network media based on Sina Weibo was added.

3. Cooperate with customer service department to receive relevant meetings.

In daily work, we need to cooperate with the customer service department to make a series of production matters such as seating cards, reception plans and welcome cards in the early stage of conference reception, and complete the reception task perfectly with the full cooperation and assistance of other departments.

4. Completed the recording of seven sets of "Village Agreement" columns of the Central Committee.

In the month of 20xx, the sun was shining, but the beautiful Longwan Hot Spring Square was crowded and full of laughter. On the morning of June X, seven sets of "Village Covenant" columns of the Central Committee entered Longwan, Xing Zi. With the cooperation of other departments, the planning department successfully completed the recording of the program.

5. Publish the second issue of "The Voice of Longwan".

As an internal publication, the Voice of Longwan is of great significance for promoting corporate culture and spreading Longwan characteristics. In the first half of the year, under the principle of striving for perfection and ensuring the quality of newspapers and periodicals, the planning department mobilized correspondents and all parties to successfully issue two issues of the Voice of Longwan.

6. Design and print a series of publicity materials.

① Longwan Hot Springs Sales Manual (16K sales manual contains all product structures and product features of Longwan Hot Springs, which effectively shows the culture of Longwan Hot Springs and is a detailed information about Longwan);

(2) Longwan Hot Spring Summer Promotion Discount (based on blue, show what special products Longwan has in midsummer, which can bring a refreshing Hawaiian experience. );

7. Design and manufacture various discount cards, Longwan hot spring coupons, hot spring coupons and membership cards.

Second, the shortcomings of the work in the first half of 20xx

1. Lack of professional knowledge and self-improvement.

At present, the personnel in the planning department, including myself, have not mastered professional knowledge to the level of professionals. Although training and self-study were carried out for the planning department to improve themselves, the speed of improvement did not meet the company's expectations. As a planning manager, I have an unshirkable responsibility.

2. Lack of effective communication skills

Finish related tasks on time, but sometimes lack effective communication with the marketing department and various departments, as well as deeper cooperation and cooperation. We have made many adjustments and corrections, and the effect has been greatly improved. However, communication is still a defect in our department. We will continue to strive for improvement, strengthen unity and cooperation with other departments, and make our village a first-class hot spring resort in Jiujiang and even the whole country. Work together to make the company bigger and stronger, and lay the foundation for the company's brand gold-lettered signboard by leading industry standards.

3. Corporate culture propaganda is not thorough

In recent years, the company has developed rapidly. Our planning department has not done enough in the promotion of corporate culture construction, cultural connotation and spiritual concept, and has not effectively refined, publicized and popularized the cultural connotation according to the company's requirements. In this regard, the planning department will intensify efforts to create and publicize the corporate culture atmosphere and promote the healthy development of the company.

4. The integration and utilization of media resources need to be further strengthened and improved, and the website construction and online publicity mode have not effectively promoted our village culture.

Three. 20xx Work Plan for the Second Half of the Year

1. Complete the holiday promotion activities in the second half of the year on time and plan the activities during the London Olympic Games in advance. Carry out a series of advertising and promotion activities closely around market demand.

2. Strengthen cooperation and communication with other brother departments, especially deepen cooperation with marketing department and relevant departments. Provide more thoughtful service, more accurate market information and more suitable promotion plan for front-line personnel in the market.

3. According to the advertising plan at the beginning of the year, combined with the actual situation of the village and other publicity information, do a good job in the surrounding advertising. Increase the breadth and depth of cooperation with newspapers and media, and increase the release of soft advertisements and articles.

4. Increase the maintenance and update of the company's website and the promotion of online products, so as to update the website content timely and accurately, and the information lag time cannot exceed one week. Strive to achieve 1. Synchronization of new product update and product release. 2. Major news should be updated at any time, and other information should be updated once a week. 3. Build websites related to human resources recruitment, employee world, honor list and so on, let employees participate and give full play to the role of the website.

5. Corporate culture construction: increase the publicity and promotion of corporate culture, let employees know about the corporate culture of the company through some activities of the company, and let the corporate culture of the company penetrate into the hearts of every employee. Through newspapers, websites, billboards and other forms of typical publicity for outstanding employees and cadres, improve the enthusiasm and initiative of employees.

Finally, I hope that all brother departments can continue to support the work of our planning department as always, and sincerely welcome you to correct and help us with our shortcomings and mistakes, gradually improve and improve our own level in the process of improvement, and also provide better services for everyone. So as to truly make our cause bigger and stronger.

Summary of the second part of enterprise management In today's rapid development of science and technology, in the cruel and fierce competition, the competition of enterprises is basically the competition of talents. Enterprise? Enterprise? The top is herringbone, and the bottom is dead point. What if we put the top? People? Just delete the words? Stop? My understanding is that if an enterprise has people, no one will prosper. In addition, we must manage, use, train and retain outstanding talents, so that enterprises can be invincible forever.

One: Personnel management

1. Make good use of people who are better than yourself. As the old saying goes, don't doubt people, but don't doubt people. Since it is used, it should be decentralized, given corresponding responsibilities and powers, and equipped with a stage with lights, music, audience and judges, so that he can show his dance.

2. It is beneficial for enterprises to identify talents comprehensively and correctly? Talent? Choice is the key, and people should learn from each other's strengths. This is the so-called "barrel law". Because our enterprise is not perfect in personnel management and employment mechanism, it is impossible to evaluate whether a person is a talent reasonably and effectively, which leads to brain drain; Then enterprises should establish a set of standards for talent evaluation, and then use this standard to measure and compare the results, in order to effectively identify the so-called? Talent, human resources, layoffs? .

3. Let employees choose their favorite jobs. People have their names and things have their places? Personnel should be placed in appropriate positions. At present, the view of many enterprises is that enterprises depend on talents to survive, and all enterprise activities are solved by talents alone, without tapping the potential of others, that is to say, they have not arranged suitable jobs according to other people's hobbies and specialties, which ultimately leads to their inability to play their specialties. He ran all the capable fast horses, resulting in no time and energy, and finally failed to do things well. Therefore, everything or activity of an enterprise should be attended by all employees, and everyone should be a fast horse.

4. Respect the law of talent growth. People are self-conscious when they study, not when they are born. As a leading cadre of an enterprise, when guiding new employees or new posts, we should be patient, tolerate some of their mistakes and give correct methods. Don't just think that new employees can't do it. New employees should also have the right attitude to receive training. They must have a better way.

5. Remove rotten apples in time. An enterprise should have enterprise ethics and dignity. It should promptly correct employees' bad habits and behaviors, prevent those bad behaviors from spreading and infecting others, and promptly remove those who can't be educated, so as not to affect the whole working atmosphere by sleeping. It's called. Rotten apple effect? .

6. Avoid ordinary talents expelling outstanding talents, and some low-quality (skilled) employees are paid more than high-quality (skilled) employees, which leads to low-quality employees expelling high-quality employees; Another situation is that the salaries of low-quality employees and high-quality employees are roughly the same, which leads to low-quality employees expelling high-quality employees. Therefore, the salary design of enterprises should be rationalized.

7. The competitiveness of enterprises depends on talent training. Personnel factors determine everything. In the development of enterprises, the improvement of equipment conditions is far less than the improvement of staff quality. To improve the quality of employees, it is necessary to carry out employee education and training anytime and anywhere, inspire employees' thoughts and update their skills. Without talent, nothing is possible. Therefore, the cultivation of talents is related to the success or failure of enterprises!

8. Attract people with treatment and motivate people with career. Food is the most important thing for people, and food, clothing, housing and transportation are essential for human survival. Enterprises should improve the treatment of employees from the following aspects. First, wages cannot be lower than those of the same industry or surrounding enterprises; Second, employees' meals should be arranged in a clean and hygienic manner, convenient and fast, and the price is reasonable; The third is the arrangement of accommodation, with comfortable and quiet rooms for employees to rest; Fourth, in their spare time, enterprises should have their own places for entertainment and increase outdoor activities organized by some companies.

Second, humanized management.

1, the old saying goes: He who wins the hearts of the people wins the world! More human touch in enterprise management will help win employees' sense of identity and loyalty to the enterprise; But isn't humanized management advocated? Acquaintance culture? Instead of relaxing the policy, we should strictly carry out intensive education with rules and regulations as management criteria under reasonable regulations, change employees' bad habits, and urge employees to assume their own post responsibilities.

2. Sincerely care for employees and care for employees? Food, clothing, housing and transportation? Help employees when they encounter difficulties in their work or life.

When employees are partners, enterprises should not regard employees as the opposite of exploitation. In the quality management system, employees are our internal customers, and there is also the principle of mutual benefit. Still the same sentence: those who win the hearts of the people win the world. Mao Zedong is a typical example. Xiaomi and rifle boast about America's excellent equipment. I don't want to do it because of low salary, nor because of poor environment. I just don't want to do it, so it is very important to establish relationships and harmonious atmosphere at all levels of the enterprise. Only when you love employees will employees be responsible for the enterprise.

4, management stresses respect, everyone needs to be praised by others, and everyone needs to be respected by others. When we communicate with each other at work, we should use words carefully and be polite. As leaders, we should keep this sentence in mind. People should respect themselves and others first, so they should pay attention to methods in the process of carrying out tasks, and the method lies in the art of communication. Even if he does something wrong, he still needs artistic criticism and points it out? The role of soapy water? .

5. Keeping a close eye on management methods is taboo. Don't always stare at the shortcomings of subordinates, but also see the advantages of subordinates. The more things you do at work, the more mistakes you make. When subordinates do something wrong, we should review ourselves and see if there is anything wrong with our methods. We should bear this responsibility for our subordinates, and we should be frank and never mention the past again.

6, enterprise management ethics, keep with employees? Moderate distance? The superior and subordinate can't be him or my brother. Only by grasping the scale can we have dignity. The great empress Wu Zetian is a very moral person. There is a rule in the ancient palace, which level is allowed to go in to see the emperor from the main entrance of the palace. None of Wu Zetian's concubines reached that level. She went to see Empress Wu Zetian from the main entrance, was slapped on the back by the guard, and ran to tell Wu Zetian: I was beaten by the guard. Ask me why I hit you! I came in to see you from the main entrance. Well played. Did you leave the main entrance? Visible her wisdom. Therefore, enterprises should not be unethical, there should be a distinction between superiors and subordinates, and principles should be the first.

7. Enterprises are prohibited from engaging in acquaintance culture. Private enterprises have relatives and friends, local people and foreigners, so it comes into being? Acquaintance culture with the supremacy of human feelings? . Pay, working hours and jobs are all determined by human feelings, including rules and regulations. We are not equal, but look at people and do things. There is no top-down principle in enterprise management. This can only be done by shooting yourself in the foot.

Third, stress and incentive management.

1, no pressure, no motivation, no motivation, no passion. Putting forward requirements and setting goals for work, as an accelerator to improve work efficiency, will make their work motivation stronger, make them have the desire to surpass themselves and others, and maximize their potential internal strength.

2. Establish and improve performance testing to improve productivity and realize refined production. Inactivating employees' potential is just empty talk. The key lies in how closely it is related to the establishment of employees' salary, promotion and elimination mechanism and performance management system. In fact, the results provided by a scientific and effective performance management system can provide an accurate, objective and fair basis for the adjustment, promotion and elimination of employees' salary, and truly realize it? Award leader, cut off the snake's tail? Effect, the mechanism and atmosphere of creating pressure. Through the decomposition of objectives and responsibilities, the pressure of the company's business is passed on to every employee. This is called? Catfish effect? .

3. Stimulate employees' sense of competition: What should enterprises do in personnel management? Award leader, cut off the snake's tail? In the case of continuous injection of new blood. This can create the necessary sense of crisis and urgency for employees, and it is easy to raise the enthusiasm of employees.

4. Let employees have the right to participate in decision-making: When necessary, giving employees a power label can greatly enhance their enthusiasm for work and sense of ownership, and its effect is often beyond the reach of other incentive methods. More importantly, invite them to participate in the discussion of important events in the company, so as to establish their sense of ownership.

5. Don't be an exhausted boss/supervisor: As a supervisor, you should prioritize your work, focus on cultivating subordinates, and teach them to work anytime and anywhere, instead of worrying about everything. This will only keep us busy, wishing we could have 48 hours a day; Although a competent manager is the best? Know everything? But a person with strong ability may not be able to manage an enterprise well. The essence of management is not to ask managers to do things themselves, but to ask managers to manage others to do things, so please remember this and learn to delegate without doubting others.

Fourth, communication is the pulse of management.

1. Communication is the pulse of enterprise management. Without communication, it stops beating. Kōnosuke Matsushita has a famous saying:? Enterprise management used to be communication, now it is communication and the future is communication. ? The real job of managers is communication. No matter when, enterprise management is inseparable from communication.

2. Let employees vent their dissatisfaction: enterprises should allow employees to complain. In Japan, many enterprises attach great importance to providing employees with channels to vent their emotions. It is human nature that people complain when they are tired, in order to advocate humanized management. In Panasonic, all branches have smoking rooms, in which there is a mannequin much like Kōnosuke Matsushita himself, and workers can whip them with bamboo poles at will? Him? To vent their dissatisfaction. When he had played enough and stopped playing, he took the initiative to return to his post and work actively after hearing Kōnosuke Matsushita's voice on the loudspeaker. This is the strategy that enterprises must have, that is, the humanized management that all private enterprises talk about every day. Whether we are cruel to the Japanese or not, people really have something to learn from them.

3. Effective communication: communicate with others in a frank way. The ancients said that the heart of a gentleman must be clear. As the leader of an enterprise, we should open our hearts to people, not oppress them with power, let the people below speak more, express their opinions more, and establish a sound communication mechanism. We must reach the principle of equality so that the whole enterprise can communicate effectively. Except for a leader, don't say much in the process of communication, but listen to his subordinates or others, because then you can know what he means more clearly, so that you can better grasp the key points and convince others, instead of talking alone and learning to listen.

Another point in communication is the taboo of leaders. Don't take it out on your subordinates when you are in a bad mood or influenced by other things. Everyone needs respect. Bringing personal emotions to work is equivalent to adding insult to injury. This is the so-called cat kicking effect. Tone is very important in communication, so we should grasp the scale, not to mention the key points, and find out what the purpose of communication is. Clarify the theme. When communicating with others, you should know the shortcomings and advantages of yourself and others, don't always put the blame on others, and admit your mistakes frankly. This is called taking responsibility, and only by taking responsibility can things be done well.

Verb (abbreviation of verb) cooperative spirit

1. In today's social environment, most employees in private enterprises come from all corners of the country. Because of different education, different backgrounds of growth and different viewpoints. Moreover, in the case of economic integration, everyone only cares about money, and the overall wage distribution is unreasonable and opaque, resulting in no sense of responsibility. Enterprises still lack personnel management? A reassurance? As a result, they can't contribute to the enterprise with peace of mind, and they have an idea that it doesn't matter whether they do it or not on the day when the monk hits the bell. Will he unite with others under the above circumstances? Therefore, strengthening team building requires systematic management.

2. All employees need to enhance their sense of cooperation. Cooperation is a configuration and a necessary condition. If no one cooperates, even the best treasure knife can only be a blunt knife, and even the best BMW will become a sick horse. Disobeying the team can only be called a mess, so the establishment of team spirit mainly lies in the management of enterprise system. It should be that sales, development, procurement, production, quality, administration and other departments are all working hard around a goal to realize the working state of chain and gear cooperation in this value-added chain. Don't hold the mentality that I work for the boss, not for you, and put the interests of the group first, instead of haggling over everything and shirking each other. The importance of team building lies in the general manager. Whether a bowl of water is even when wrangling between departments, if any department is biased, it will affect team spirit.

It's not what I just said today. The gears and chains need pressure when they work together. The speed at which the flywheel rotates depends entirely on the power the motor gives to the gear and chain. The general manager is like a motor. He is deciding whether to turn it, whether to turn it in reverse or clockwise. Many private enterprises will never cross that threshold, because the general manager is looking forward and backward. Strict control, afraid of people leaving? Therefore, the flywheel still does not rotate rapidly, but is stationary, and everything is in a passive transition state.

I wonder how long this management model can last today? So-called? Flywheel effect? Everything is difficult at the beginning, and there is great power in continuous improvement and improvement of performance. Just point out that the actual results are still in the stage of gradual accumulation, and then explain how these steps echo the concrete and feasible business philosophy. When you do this, others will gradually understand and perceive that the company is accelerating, so they will unite and support it enthusiastically.

Six. Decision determines the future of the enterprise.

1, decision-making is the core of enterprise management, which is related to the rise and fall, honor and disgrace, life and death of an enterprise. It can be said that the scientific and reasonable decision-making of leaders is the key to the development of enterprises. Zhang Ruimin decided to smash those unqualified refrigerators, worth tens of millions, which is why he is today. Until 2008, Haier was the 83rd among the top 500 brands in the world!

2. Effective prediction is the premise of wise decision-making. How to make a wise decision should be: a. Collect valid data for comparison. Correct selection in comparison, repeated comparison, through the authentication of multiple schemes, choose a better scheme, or integrate several schemes into a good scheme. A single plan can't be decided, only one statement can be made. Welch, an American general company, attaches great importance to different opinions in decision-making. No one will make a decision on any scheme, and only when there are different opinions will the decision be made, so as not to cause losses.

B, the values of decision-making, the value generated by decision-making is very important. For example, there are 1000 needles. To find a needle for sewing clothes, you don't have to find the most pointed needle in 1000 needles, it takes too much time. We just need to find a needle for sewing clothes. This is the value of decision.

C, decision-making is very important, but decision-making implementation is more important. There are many problems and contradictions in the implementation of decision-making, and the decision-makers must not be easily shaken, but must persist until they succeed. Any system or regulation will have defects in the implementation process, but it can be adjusted according to objective conditions. This adjustment is an interactive response to objective changes, but the decision-making goal remains unchanged. This is the function of decision-making method.

3. Only by strictly carrying out the correct decision will the original problems be discovered. Finding problems in work is progress, and finding problems without solving them is retrogression. Many enterprises lack follow-up actions in their work and fail to incorporate some unqualified and irregular cases into corrective and preventive measures. Some don't understand, some can't implement, so no matter how good the method is! By execution, is it throughout? Is everyone involved? Has a decision-maker made such a summary?

4. The structure of the organization is also decisive. Must be a pyramid model, otherwise employees are at a loss; No taboos? See the law? . As we all know, when we only have a watch, we can know the time; When you have two or more watches, you can't tell a person more accurate time, but it will cause confusion. When making a decision, an employee must follow the principle that there is only one superior, otherwise his work will be in chaos and he will not know where to go.

5. Improve the cultivation of successors or generalists. In order to eliminate the contradiction of enterprise reform and better implement the plan, as a decision-maker, the first thing to consider is how to prepare for human resources, rather than the problem appearing in key positions or relatives will be greatly discounted, which will eventually lead to the weakening of execution and failure to implement it. Put on an anticlimactic comedy. Therefore, human resource management, talent training and generalist training are one of the key tasks of enterprises.

6. Don't think too much when making decisions, which will hinder rapid decision-making. A good enterprise cannot procrastinate and delay decision-making. Because no matter how correct the decision is, if it is made late, it will be wrong. If you always think that the time is not right or the conditions are not mature, you can only do nothing. However, if we don't kill the thief, Wang Ye will die, but we will do nothing. Which is better? ?

Seven, innovation consciousness is the breakthrough of enterprise bottleneck.

1. With the development of science and technology and the improvement of living standards, the quality requirements for products are getting higher and higher, the prices of materials are soaring, and the living consumption is rising, which leads to the continuous elimination of products and the rising wages of workers, resulting in lower and lower product profit margins. In this case, enterprises should innovate in technology and management mechanism; Constantly create new products in product technology, while eliminating old products. Abandon the old management system and implement the new management system. Never? Path dependence? It is thought that enterprises can develop with the development of the times.

2. Managers should try to motivate their subordinates to innovate and tap their potential. Set the passing goal; Improve the incentive mechanism, constantly update the goals and stimulate employees' innovation. Excellent employees can also be given shares in different proportions to what extent, so that employees can experience the feeling that the enterprise is home. With this mechanism and atmosphere, everyone feels that they have a head start, will dig their brains to innovate, and will strive to serve the enterprise.

Eight, success also has details, and failure also has details.

1. Many enterprises don't pay attention to details in the value-added chain of production, procurement and sales, and always think that little things don't matter. However, a few small things make up a big thing. It affects the operation of the system. Unequal details mean that 1% error leads to 100% failure. Many enterprises often fail because they don't pay attention to details. In chaos? Butterfly effect? It also talks about the problem that in a dynamic system, small changes in initial conditions can lead to a long-term huge chain reaction of the whole system.

2. Correct and remedy the problems that are happening in time. Problems should be dealt with in time, and work should not be passive because of anything. There will inevitably be problems (loopholes) in our work, and it is not too late to see if we have filled the gaps in time. If some bad phenomena in enterprise management are left unchecked, it will induce people to follow suit, and even become more and more serious.

3. Successful detailed planning is based on pre-prevention. As mentioned above, problems should be remedied in time, some problems can be remedied, and some problems cannot be remedied. If you want the enterprise to develop steadily and be sure of everything, you must plan ahead and make good use of it? fmea？ Tools. It can help us predict in advance what will happen if the plan fails. The content includes the detectability, frequency and severity of failure risk coefficient, which are all prevented and controlled in advance. Come up with targeted countermeasures to reduce these three degrees to zero, which is called potential failure consequence mode analysis.

Saving is a detail of success. Wang Yongqing, the president of a Taiwan Province enterprise, once said that saving one yuan equals making a net profit of one yuan, which is quite reasonable. From production to sales and after-sales service, all links of an enterprise will be wasted because of poor management. If we can put an end to these wastes, how much profit will be generated in a year. And this kind of profit does not need any cost, so why not? There are two reasons. First, systematic methods have no execution. Second, there is no systematic way to start. For a better explanation? Save? The importance of, let me give a simple example! There are 360 people in an enterprise, and each person wastes 3 yuan's money one day. The waste of materials in the production process is 1 yuan; Waste of water and electricity 1 yuan; The waste caused by time and work efficiency is 1 yuan; (1 year) working hours are 300 days, so the answer is 3 yuan? 360 people? 300 days = 324,000 yuan. Decision maker! What about this impressive data?

Nine, give play to the leading role of marketing

1. Enterprises depend on customers. Without customers, there is no market. Without successful marketing, there is no successful enterprise. Marketing activities are the ultimate means to realize enterprise profits. On the contrary, there are sales but internal management can't keep up. No matter how good the sales plan is, it is also digging its own grave.

2. Excellent technology and quality can increase the price of products. The higher the selling price, the better the sales volume. This is the nature of consumers. Just like living in a luxury house, driving a famous car, wearing a watch and buying luxury goods, the purpose of this kind of consumption is not only to obtain direct material satisfaction and enjoyment, but also to obtain a kind of social and psychological satisfaction (public attention and full display of private wealth and status, spending a lot of money to read the pleasure of beautiful women). This kind? Conspicuous consumption? Famous in economics? Veblen effect? It means that a consumer tends to buy goods at a higher price, so it can't be reached at a lower price when negotiating with customers.

3. Enterprises should not only satisfy every (external) customer, but also satisfy their own internal customers (employees). Without the satisfaction of employees, there will be no satisfaction of customers. The eighth of the eight basic management principles illustrates this point. A mutually beneficial relationship? In addition to the satisfaction of customers and employees, there is also the satisfaction of suppliers, otherwise customer satisfaction is just a slogan hanging on the wall.

4, in-depth understanding of different levels of customer needs, find the most essential needs of customers. Produce personalized products to win a bigger market. Haier is an obvious example. They produced slender refrigerators with small floor space and beautiful appearance for families in Shanghai. A refrigerator with a fruit fresh-keeping room was developed for customers in Guangxi. In the process of constantly discovering and meeting individual needs, it met the potential needs of consumers and won the favor of customers. This marketing strategy is to convince customers that if a fruit is picked from a tree, the rest of the fruit on the tree is sweet. So as to continuously expand the market space, the road will be wider and wider.

X.summary

The position of enterprise management in the market is like an inclined sphere, bearing the pressure of market competition and internal employees' feelings. If there is no stopping power, it will decline. In order to keep the position of the sphere on the slope (market), it is necessary to strengthen the internal basic management as a stopping force. On the basis of stagnation, we must constantly push the sphere upward, so we need to borrow strength, introduce new technologies and innovate constantly.

I recommend it carefully.