What promotion method is suitable for a new Taobao women’s clothing store?

The new Taobao women's clothing store is suitable for free traffic, product information to attract buyers' attention, and promotion through promotional activities. 1. Free traffic is preferred for early promotion of new women’s clothing stores: Taobao’s free traffic comes from buyers’ searches. 2. Product information attracts buyers’ attention: Marketing means are not the purpose, but the conditions to achieve the purpose. 3. Use promotional activities to attract traffic.

What promotion method is suitable for a new Taobao women’s clothing store?

1. Free traffic is the first choice for early promotion of new women’s clothing stores

Anyone who knows a little bit about Taobao knows that Taobao is divided into free traffic and paid traffic. Taobao’s free traffic comes from buyers’ searches.

To put it simply, buyers search for keywords and when browsing many products, they see the products you have listed and click on them to check them carefully.

The paid traffic comes from some services that require payment, such as through trains and diamond exhibitions.

Many people may wonder, is it better to get paid traffic at the beginning? If I do a wave of paid promotion first, will I be able to place more orders?

In fact, this is not the case, because even if you activate paid traffic, buyers will have doubts about your store and will not choose your store because you have few purchases and few positive reviews.

Therefore, when it comes to Taobao traffic, free traffic is the first choice.

2. Attract buyers’ attention

Marketing means are not the purpose, but the conditions to achieve the purpose. When we do Taobao traffic, the most important thing is how to attract buyers' attention to the greatest extent, so that buyers have some idea of ????entering, rather than just passing by.

Humans are aesthetic animals. When each of us learns about a product, the first thing we see is the appearance of the product. When shopping online, the first thing we see is the picture of the product.

Therefore, when we put each product on the shelves, we need to put beautiful pictures of women's clothing products. We can show the discounts of new store openings on the pictures, so that buyers feel that this is a high-quality and low-priced product, worth buying. .

At the same time, the specifications of the product should be indicated in detail on the details page, put yourself in the buyer's shoes, and think about the issues that buyers are most concerned about, so as to reduce buyers' concerns.

3. Use promotional activities to attract traffic

How can a new store be launched without promotional activities? And indeed, promotions take advantage of buyer psychology. In addition, giving gifts or offering full discounts can increase buyers' goodwill towards the store.

But one thing to note is that small gifts for buyers don’t have to be expensive, but they must be of good quality.

Because if the quality of your gifts is poor, it will be counterproductive. Not only will it fail to attract traffic to Taobao, but it will make buyers persuade you to abandon your store. And customers of women's clothing stores pay more attention to these issues.

2. What factors need to be considered when opening a store?

1. The stage goals must be clearly defined. The stage goals for establishing a new store are all set with a target cycle of 1-3 months.

It should not take more than three months from the establishment of a project to the completion of a project. It is all about running in small steps and adjusting operation plans and strategies in a timely manner.

With established goals, the project can have the value of Taobao operations and the operation plan can be formulated.

At the same time, it is more necessary to understand the needs of management, understand the desired results through in-depth communication with bosses and management, and set reasonable and feasible goals according to the requirements of management.

2. The current status of team capabilities must be clarified. The power of the team is far greater than the power of the individual. The team not only emphasizes individual results, but also emphasizes the team's performance.

The team not only relies on collective discussion and decision-making, it also emphasizes the joint contribution of members.

Objectively reflect the abilities and incompetences of team members. It is the boss’s decision whether to allocate people or not.

But you need to objectively tell the boss what kind of abilities he lacks, and see if the boss can provide support in terms of personnel recruitment, resource docking, financial support, solutions and methods, etc.

Otherwise, you will face the risk of difficulties in project advancement or even stranding.

3. There must be a specific timeline arrangement. The timeline for advancing the project must be clear and cannot be said to be approximate or possible.

The time point has been determined. If the "landmark event" is not completed after this point, it means that there is a problem with the project, and it is necessary to review it quickly and find a solution.

4. The actual progress must be followed up daily and summarized weekly. Since it is a plan, it must be understood and implemented by the team.

So these work items must be reasonably allocated to members, and then daily and weekly reports must be reflected in the work progress and ultimate goals. As the supervisor, you must track and review them in a timely manner.