Analysis of the influence of urban shopping centers on consumers by Huff gravity model

For big cities, due to the characteristics of high population density, dense commercial facilities, convenient transportation and diversified consumer buying behaviors, there are usually multiple shopping centers within the same purchasing radius of a commodity, and the choice of consumption centers is random at this time. For example, Huff put forward the theory of probability model with large retail stores (shopping centers) as the research object, suggesting that the bigger the retail store is compared with its competitors, the more goods to choose from, and the greater the possibility of customers shopping in the store. The biggest feature of this model is that it can deal with the interaction between more than three retail centers, so it is the most objective model to reflect the attraction of retail areas.