Is the threshold for new media operation high?

The operation of new media has a great feature, that is, various majors and backgrounds, and some study machinery and electronics; Some also learn foreign languages; And learn accounting, nurse marketing! In a word, as long as you can surf the Internet, switching to new media operation is the best choice. In all Internet work, the operating threshold is the lowest, which is the best springboard for laymen to enter the Internet industry. So how important is the Internet? If the college entrance examination is an important way for ordinary people to dare to enter the rich second generation, the internet industry can raise chickens and dogs to heaven.

New media operation is a series of operation means to promote, promote and market products by means of modern mobile Internet, using emerging media platform tools such as WeChat, Weibo and Tik Tok. By planning brand-related high-quality and high-communication content and online activities, we can push news widely or accurately to customers, improve participation and popularity, so as to make full use of the fan economy and achieve corresponding marketing purposes. When it comes to the prospect of the new media operation industry, it is inseparable from the salary and treatment of this industry. Some students are struggling to decide whether to take into the pit or not. Now Bian Xiao will analyze the employment prospects of new media from the perspective of "money":

Let's take Beijing as an example. If your work experience is only 1 year or even a novice, the starting salary of new media operation is about 4k ~ 10k.

If you are a veteran, you have more than 3 years working experience in new media operation, and your salary will not be lower than 10K, which is clearly marked on the recruitment website!

What is the specific trend of new media operating salary? You can search on the recruitment website. Next, let's talk about the growth and prospect trend of the new media operation industry! Analysis of employment prospect of new media operation?

New media operation is a new profession that has only appeared in recent years, which can be traced back to 2009 at the earliest. At that time, Weibo was very popular, and a large number of small series were born. They can be regarded as the first batch of new media practitioners. In the digital age, new media is the most powerful and potential media, and the operation of new media is also one of the most powerful and potential occupations.

The operation of new media has a great feature, that is, various majors and backgrounds, and some study machinery and electronics; Some also learn foreign languages; And learn accounting, nurse marketing! In a word, as long as you can surf the Internet, switching to new media operation is the best choice. In all Internet work, the operating threshold is the lowest, which is the best springboard for laymen to enter the Internet industry. So how important is the Internet? If the college entrance examination is an important way for ordinary people to dare to enter the rich second generation, the internet industry can raise chickens and dogs to heaven.

The operation of new media can be divided into two directions: editing and marketing. We can analyze the prospect of new media operation from these two aspects.

New Media Operation: Editing

The core of the editing direction of new media operation is: marketing through various contents. The basic location of this position is Bian Xiao, our most common new media. The editing of new media is not a low-ability job as everyone imagines. In this era when content is king, editors are the closest to content. The new media operation mode of some editors is the editor-in-chief of new media. As long as you are strong enough and willing to break through yourself, the opportunity will naturally come.

New Media Operation: Marketing

Full-stack marketing posts achieve the purpose of marketing by various new media methods, and the new media operation mode biased towards marketing is to go in the direction of marketing or operation director. The difference between some marketing posts and some editing posts lies in the different emphasis. Some clips emphasize content, and through content marketing, some marketing focuses on operation/marketing. Although there is content, after all, marketing is inseparable from content, but the focus is on expanding sales channels through various means of new media operation, such as various activities, such as fission, h5 and so on. , so that information can be "viral" spread, and finally complete marketing.

New media operations can mainly develop in these two directions, mainly depending on your preferences. If you love words and like thinking, you can develop in the direction of editor-in-chief; If you like more "lively" work than words, then you can consider becoming a marketing/operations director. There is no obvious boundary between these two roads, and their basic skills are similar, so it is more labor-saving if you want to "jump ship" between these two occupations.

In the new media operation industry, there is a saying that "milk is mother". People engaged in the new media operation industry can earn a good income as long as they can bring traffic to the company. People with a little work experience can easily break through 1W+, which is unimaginable in many traditional industries.

Now almost every company has a new media operation position, and many companies have to catch up with this new media trend. Now, both the Internet industry and traditional industries will be transformed into Internet companies, so there are a large number of new media vacancies to recruit people, and the employment prospects of new media operations are considerable. For example, it is the general trend for human beings to change from peasant civilization to industrial civilization.

The mobile apps we are in contact with now: WeChat, Weibo, Zhihu, Today's Headline, Baidu, Tmall, Tik Tok, etc., and the traffic of each platform is very large. Moreover, each platform has at least 20% marketing content, which means that the company urgently needs the position of new media operation to market its own products, so as to establish the company's brand image and improve sales profits.

With the rise of new media, there are also many people who want to engage in the new media operation industry. Many people will choose to master the relevant technologies of new media operation through training. After attending the training, they are most concerned about how to find jobs. Many people are worried that they will not find jobs after studying in training institutions.