What is an Internet TV service provider?

Internet TV service provider refers to a provider who provides controllable video content services for TV transmission through the public Internet.

The State Administration of Radio, Film and Television (SARFT) has adopted a licensing system to realize the controllability of video services on the Internet. The integrated licensee recognized by SARFT is responsible for providing content broadcast control. Internet TV is completely bound with the licensee's client, and the client is controlled and managed through the licensee's integrated broadcast control platform.

According to the document 18 1 issued by the State Administration of Radio, Film and Television on 20 1, there are currently seven Internet TV licenses in China, namely, Future TV (CNTV), BesTV TV (BESTV), wasu Media (WASU), Southern Media (SMC) and Hunan Satellite TV (Mango TV). According to the document 18 1 issued by the State Administration of Radio, Film and Television, the licensee can directly develop user operations through any broadband Internet connection.

OTT TV does not have the right to broadcast live, and some play the ball and delay the live broadcast. Internet companies must cooperate with Internet TV licensees.

Extended data:

Difference between OTT TV and IPTV in China

1.？ Content provider

Due to policy restrictions, the operation of IPTV and OTT TV requires relevant departments to issue relevant licenses.

At present, those who have obtained IPTV content provider licenses include Shanghai Wenguang, CCTV International, Southern Media and International Radio Station.

The content provider of OTT TV is the licensee of Internet integration platform, including 7 companies including China Digital, Zhihu and Southern Media.

2.？ Service operator

The operation of IPTV service is undoubtedly the responsibility of telecom operators.

OTT TV service is provided by seven Internet integration platform licensees. After users rent broadband services from operators, OTT services will not bring other benefits to telecom operators.

3.？ network

The spread of IPTV TV content is based on the private network built by telecom operators, and the initial investment is large, but the network bandwidth and video quality are guaranteed for users.

The popularization of OTT TV only needs ordinary public broadband Internet as the foundation, and it needs a certain bandwidth to ensure the quality of video service. In the next few years, optical network will greatly increase the bandwidth of broadband Internet, which will largely ensure the video quality of OTT TV and even high-definition OTT TV.

4.？ terminal

The terminal of IPTV adopts STB+ ordinary home TV for operators. Because IPTV set-top boxes are usually given by operators when users handle business, the cost is low, and they need to cooperate with IPTV private network, so their openness and operability are limited, and most of them are non-intelligent set-top boxes.

The terminal of OTT TV is OTT set-top box+display screen (TV, computer, Pad, mobile phone, etc. ), and the set-top box can even be put on the TV. At present, the popular mainstream set-top boxes are basically smart set-top boxes bound by services and hardware, which are jointly launched by hardware manufacturers and seven licensed licensees.

5.？ Video coding technology

IPTV video adopts H.264 video coding technology.

The video of OTT TV is configured according to terminals such as set-top boxes, and supports a variety of video coding and decoding technologies. Compared with IPTV video, it has low bit rate and adaptive function, thus maintaining uninterrupted service in harsh network environment.

References:

Baidu encyclopedia -otttv