General poster size - What is the general size of posters? Please list the specific dimensions?

What size are posters generally?

The name poster originated in Shanghai as a form of publicity. In the old days, posters were used as invitations for performances and events such as plays and movies.

People in Shanghai usually call professional drama performances Hai, and those who engage in professional drama performances are called Xia Hai. It is a promotional poster that attracts customers as information about the performance. Perhaps because of this, people call it a poster.

Formal posters usually include the nature of the event, the organizer, time, location and other contents. They are mostly used in film and television dramas and new product promotions, using pictures, text, color, space and other elements to achieve a complete combination.

General poster size (ordinary poster size): 42cm*57cm or 57cm*84cm. Promotional poster size, commercial poster size: 50cm*70cm, 57cm*84cm; standard poster size: 13cm*18cm, 19cm*25cm, 42cm*57cm; movie poster size: 50cm*70 cm, 57 cm*84 cm, 78 cm*100 cm; recruitment poster size: 90 cm*120 cm. What size are posters generally? Please list the specific dimensions?

1. General poster size (ordinary poster size) 42cm×57cm (width×height), Dadu four-fold 57cm×84cm (width×height), Dadu folio

2. Promotional poster size, commercial poster size 50cm×70cm (width×height)

57cm×84cm (width×height), generous folio

3. Standard poster size 13cm ×18cm19cm×25cm42cm×57cm50cm×70cm60cm×90cm70cm×

100cm42cm×57cm50cm×70cm

IV. Movie poster size

50cm×70cm (width×height)

57cm×84cm (width×height), generous folio 78cm×100cm (width

×height)

V. Recruitment poster size

90cm×120cm (width×height)

6. Printing paper specifications

Positive paper: 787×1092mm (positive scale)

Detailed reference: What are the sizes of posters?

The standard sizes of posters are 13cm×18cm, 19cm×25cm, 30cm×42cm, 42cm×57cm, 50cm×70cm, 57cm×84cm, 60cm×90cm, 70cm×100cm , 90cm×120cm

Common sizes in daily work are 42cm×57cm, 50cm×70cm; promotional poster sizes are 50cm×70cm, 57cm×84cm (width×height); movie poster sizes are 50cm×70cm, 57cm×84cm, 78cm×100cm; recruitment poster size is usually 90cm×120cm.

Key points for poster design

Point 1: Clear theme

The theme can be said to be the core of a poster. A clear theme can allow the audience to understand the central idea and main content of the poster, and also allows the audience to obtain as much information as possible in the shortest time, achieving the best effect of visual communication of the poster.

For example, after seeing this poster of Heytea, the audience will immediately know that Heytea has new products on the market. The time and location are clear at a glance. With this information, consumers may have the desire to enter the store and make purchases. . Therefore, a clear theme will make the poster clearer and easier to highlight the key points during design.

Point 2: Appropriate color matching

Humans are visual animals. 80% of people receive information through visual transmission. In most cases, they can perceive the color immediately. . Therefore, color matching is also an indispensable part of poster design. Each color has a different function and represents different emotions and effects. For example, black looks high-end and white looks simple.

When designing, it is necessary to comprehensively consider the theme of the poster, the audience's feelings and other factors, and use reasonable color matching to achieve better visual presentation.

Point 3: Uniform style

There are many styles of posters, and different design styles give people different feelings. When designing posters, we should fully consider the overall style to echo the theme of the poster, and strive to achieve unity of style.