Syb Creative Plan Automobile Maintenance

Syb Creative Plan Automobile Maintenance

How to write the syb business plan about car maintenance? What excellent model essays can be used for reference?

Company summary

1 company introduction

(1) company name: Shao Lei repair shop.

(2) Company nature: a limited company operated by many people.

(3) Main business: engaged in automobile maintenance and other related services; For example, the daily maintenance of cars, the inspection and maintenance of engines, construction sites, wheels and air conditioners. And auto parts sales.

(4) Company area: about 250 square meters.

(5) The company's estimated initial investment: 300,000 yuan (the financing method of investment is equally divided).

(6) The group the company faces: car owners.

(7) Company's business strategy: active innovation and steady progress.

(8) Decoration style: neat and mid-range.

2 departments and responsibilities of the company

Board of directors: composed of investors, mainly responsible for the decision-making of major issues of the company.

General manager: recommended by the board of directors, who is fully responsible for the daily operations of the company, is responsible to the board of directors, and arranges and supervises the work of various functional departments of the company.

Finance Department: There is a supervisor, who is mainly responsible for the financial work of the company.

Maintenance department: There is a maintenance supervisor who is mainly responsible for all kinds of automobile maintenance.

Sales department: there is a sales supervisor, who is mainly responsible for the procurement activities of the company's sales products and the daily work and maintenance of the company's customer relationship management system.

2. Business plan

Today, with the rapid economic development in China, people's income is increasing day by day, and now more and more people are turning their attention to private cars. Nowadays, the automobile industry has become a pillar industry in China, and a large number of emerging industries have sprung up with the automobile industry.

With the increasing popularity of automobiles, the damage and maintenance of automobile parts have greatly increased, and the market share of automobile maintenance has gradually increased. With this form, my partner and I will also set up an automobile maintenance enterprise as soon as possible.

Third, market analysis.

1 market description

With the rapid entry of automobiles into thousands of households, China's automobile maintenance industry has also entered a golden period of development. Under the baptism of the market, the automobile maintenance industry and the automobile maintenance equipment industry began to change from traditional labor-intensive to capital-technology-intensive and from production-oriented to service-oriented, forming a lucrative automobile aftermarket. At present, there are more than 300,000 first-class and second-class enterprises in the automobile maintenance industry in China, with nearly 3 million employees, and the annual growth rate is about 10%. State-owned, collective, joint-stock, private, individual, Sino-foreign joint venture and other economic components of automobile maintenance enterprises have developed together in * * *, and 4S shops, special maintenance service stations, comprehensive maintenance shops, quick repair chain stores and special maintenance shops have developed their respective strengths, forming an automobile maintenance market system with complete categories, diverse varieties, wide distribution and convenient services, which can meet the needs of different consumption levels.

China automobile market has great development potential, especially private automobile consumption, which will continue to grow at a high speed in the next 20 years. The rapid growth of car ownership in China will directly drive the development of domestic car maintenance market. According to the profit calculation of a fully mature international automobile market, the total profit of China automobile maintenance market is about 2153.55 million yuan.

According to statistics, by the end of 2007, the number of civilian cars in China reached 56.97 million (including three-wheeled cars and low-speed trucks14.68 million), an increase of 14.3% over the end of 2006, including 35.34 million private cars, an increase of 20.8%. Civil cars19.58 million, up by 26.7%, of which private cars15.22 million, up by 32.5%. In 2008, China automobile market will also maintain double-digit growth for 10 years. It is estimated that the domestic automobile sales will reach10.23 million in 2008, which is about 15% higher than that in 2007. What kind of automobile maintenance market will such a huge automobile growth give birth to? And what does our maintenance enterprise lack? How to meet this opportunity?

In 2008 and the next few years, the automobile maintenance industry in China will complete a process from disorder to order, the scale effect will be more incisive in the last year or two, and the competition among automobile maintenance enterprises will be more intense and inevitable. Then, under the current development situation of automobile maintenance industry, how should China's automobile maintenance enterprises grasp the development status of the industry, grasp the future market development direction, formulate development strategies according to the industry trends, accelerate the promotion of corporate brand image, strengthen the technical and product strength, improve the management level of enterprises, improve the after-sales service system, face and meet the new round of tests, and become bigger and stronger.

2 Typical problems

Main advantages of competitors:

1. Early entry time

2. Have fixed customers and channels.

3. Appropriate management mode

4. Employees are familiar with the work and stable.

Major disadvantages of competitors:

1. Backward service concept

2. The management mode is relatively fixed and rigid.

3. Maintenance technicians have weak learning ability.

Company advantage: the company's advantage is concentrated in the transportation location and convenient transportation. Very team spirit, group

Personal relationships among team members are also very good. With a good emotional foundation and super cohesion, our team must be an efficient team. The company provides after-sales service and has its own customer relationship management system.

Disadvantages of the company: at the beginning of the company's establishment, due to the unskilled business, there will definitely be some problems, which is inevitable for the new company. Moreover, the management mechanism of the company is not necessarily scientific and effective enough. Countermeasures: Conduct more pre-job training and visits.

Excellent enterprises should adjust their strategies and management mechanisms in time during the company's operation, and recruit more outstanding talents when their future capabilities permit.

Four marketing strategies

1 Construction and maintenance of customer base

Through leaflets and banners, promotion of preferential activities, automobile maintenance knowledge teaching and other measures to attract popularity, and cultivate their loyal customer groups with professional technology and thoughtful service consciousness. 2 product pricing

The auto parts sold by the company are as low as possible as their peers, so as to increase sales and win customers. ;

5. Cost calculation

Budget situation of intransitive verbs

(1) body repair equipment

Common tools such as hoisting and lifting equipment (unit price is about 5,000 yuan), plate shearing equipment, welding equipment (about 3,000 yuan), grinder (about 800 yuan), air compressor (about 1.500 yuan), and body straightening equipment (about 800 yuan). Project preparation fund: 25,000 yuan

(2) Car maintenance sheet metal equipment

Air compressor; Painting room (engaged in automobile painting) or painting equipment (25,000 yuan); . Paint mixing equipment; Grinding machine; Vacuum and ventilation equipment; Other commonly used tools. The project preparation fund is 25,000 yuan (3) tarpaulin, seat cushion and indoor decoration and repair equipment.

Sewing machine; Edge sewing machine; Worksheet or work plan; Iron; Cutting and other special tools. Reserve fund: 65,438+0,000 yuan (4) Electrical and instrument repair equipment.

Electrical performance tester multimeter (100 yuan); Winding machine (100 yuan); Oven (500 yuan); Desktop workbench and equipment (omitted); Brazing equipment (200 yuan); Instrument maintenance workbench; Stretching and compressing devices; Other common tools (500 yuan). Reserve fund: 2,000 yuan

(5) Battery maintenance equipment

Charger; Lead melting equipment; Equipment for welding plates; Worktables and equipment; Electrolyte hydrometer; High frequency discharge fork; Electrolyte preparation instrument; Wastewater treatment and ventilation equipment; Universal ammeter; Other special and common tools. The charging room is separated from the workshop, and the floor and pool of the charging room are made of acid-resistant materials. Reserve fund: 2,000 yuan

(six) radiator, oil tank repair equipment

Cleaning and pipeline dredging equipment; Oxygen-acetylene welding equipment; Brazing equipment; Hydrostatic test equipment; Air compressor; Blower; Worktable or working frame; Other special tools.

(7) Tire repair equipment

Air compressor; Air leakage test equipment (omitted); Tire barometer (100 yuan); Jack (200 yuan); Tire nut removal or special removal tool; Tire rim disassembly and rust removal equipment or special tools; Tire repair equipment; Other special tools.

The total equipment preparation needs 55,000 yuan.

7. Market research

(1) Industry analysis: With the rapid development of the automobile industry and the rapid popularization of automobile consumption, automobiles will eventually become a means of transportation and enter thousands of households, just like refrigerators. Television has become our daily necessity. With the family and popularization of cars, the integration of people and cars has become a fashion. Not only is the concept of car maintenance deeply rooted in people's hearts, but it is also very fashionable.

(2) Consumption analysis: Now many services can't meet the market demand. Therefore, opening a maintenance company has become a market demand. At present, the maintenance industry has not yet formed a scale, and there is great room for development. Moreover, we can make full use of customer relationships and strengthen business contacts, thus bringing more new customers and expanding business scope and market share.

Eight risk factors

The staff's skills are not tough enough, so customers will not come to the store for maintenance once they enter the store, and there is a lack of repeat customers. Solution: When recruiting employees, we should examine whether the skills of employees are excellent in all aspects. For example, before opening a store, buy a vehicle with technical problems in the used car market or other channels and let its employees repair it on site. Qualified, can be retained.

Managers are not well managed, so managers and employees can't work together to achieve the sales target in Qixin Qi Xin. Managers should care about employees, highly mobilize the enthusiasm of employees, and at the same time get on well with the surveyors or leaders of auto insurance companies to avoid contradictions and rigid relations. Solution: Maintain a good cooperative relationship with employees. The best way is heart-to-heart communication and more communication with employees. At the same time, occasionally give some small favors to different degrees, so that employees feel that following you will be very promising. For example, if they can overfulfil their tasks every month, they should be given certain rewards, such as eating and playing in groups.

Investment funds are in short supply. At the beginning of opening a store, the working capital reserve fund should be 40,000-50,000, so as to prepare for emergency. Avoid the failure to fill the capital loophole in time when there is no income from the previous investment, leading to the break of the capital chain. Solution: The preparatory fund for opening a store is 55,000 yuan for purchasing equipment+20,000 yuan for renting a factory building+65,438 yuan for handling a store opening certificate+50,000 yuan for working capital, totaling 65,438 yuan+035,000 yuan. Reasonable use of limited preparatory funds, personal expenses must be saved at the beginning of opening a store. Reasonably plan the use of funds, so that every penny is used in the cutting edge. At the same time, each project (except for special circumstances) should be within the set reserve funds.

For such commercial projects, I think there will be more and more such projects and the competition will be greater and greater; We must increase the introduction of talents and the updating of technology, and establish a good corporate image and a perfect information platform. Therefore, the operator is required to keep learning, not to stay in the same place, and to "make progress" constantly, so as not to be afraid of any risks.

Nine company goals

1. Short-term goal: stable income and a certain profit.

2. Mid-term goal: to spread to the whole city and open a branch in Nantong.

3. Long-term goal: to gain a foothold in the city and spread it to the whole country after a certain profit.

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