Foreign tunnel recruitment

I don't know what kind of construction machinery products you do, such as construction machinery, lifting machinery, excavation machinery, pavement machinery, tunnel machinery and so on. You have to make it clear before you can list your competitors. Since you want to sell your products abroad, you should know your competitors at home and abroad.

First of all, are there any domestic construction machinery engaged in export trade in your category? If not, then congratulations, you have found a good development path. If yes, what is their annual export volume? Specific people will definitely not announce it, and then know what their export channels are. Do foreign distributors come to China to find them, or do they sell their products abroad? If possible, you can ask your competitors' agents or distributors to see if it is possible for them to try to recommend your products, that is, poaching. However, as long as your products are good enough and affordable, I believe foreigners should not be fools.

Next, learn about foreign companies engaged in construction machinery like you. You'd better be a good exporting country, such as South Korea. Then, you should focus on understanding the market situation in Korea. Do they have this kind of machine? Does the market need this kind of machinery? What are the advantages and disadvantages of the technology of equipment manufacturers in your country compared with yours? After comparison, if you think their market potential is huge and your products have obvious advantages, then you can start marketing promotion in the next step.

The most important form of marketing promotion is advertising. It's best to find a person in charge who is willing to represent your products locally. In the early stage, it is best to promote it through the Internet first, just like Baidu's search keyword bidding ranking in China, and publish corresponding push advertisements or soft articles on the mainstream websites related to local construction machinery. Let the market have a general understanding of you, and there are some micro-marketing, including the promotion of foreign marketing websites, such as Twitter, Facebook, Google, instagram, Youtube, etc. In fact, the promotion methods are similar to the domestic WeChat public platform and today's headlines. The advertising fee is calculated according to the exposure rate, click rate and browsing time of the advertisement. You can also monitor the promotion effect of advertisements from time to time. If it is not good, you can stop it from time to time. If you can't operate it yourself, there should be companies specializing in promoting these foreign websites in China. Just let them do it.

After a period of promotion, I found that many people were interested in your products and contacted you. At this time, it is best to take some products abroad, so that local customers can really experience the quality of your products. This is also an important way to enhance trust between you. After this step, someone should ask you for purchase intention or cooperation agreement.

The above are some processes that I know about selling products abroad. If it's the first time, it's best to recruit a person who has done foreign marketing promotion to do this job. Of course, don't get your hopes up at first. If you invest, you'd better make a budget first. If you exceed the budget, if you haven't achieved the expected results, then I advise you to give up, or go to the next country or other regions to find the one that suits your development best.

I hope I can help you.