Business and management exchange book information 1

Title: Business and Administrative Communication

Author: (America) (Katie Locke) Katie Locke

Press: Machinery Industry Press

Publication date: 2009

ISBN:9787 1 1 1 1574 10

Format: 16

Pricing: 68.00 yuan

Katie O 'Locke (Katie O 'Locke)

Associate professor of English at Ohio State University. At Ohio State University, she founded a writing center to teach business and technical papers, investigation methods and other courses. In addition, she is also at Texas A&M University (Texas A&; MUniversity) and UniversityofIllinois (University of Illinois) are assistant professors.

She wrote the Handbook of Business Communication: Speaking and Writing in Business Courses.

Communication manual: write gand spiking business classes (1993), co-author business writing cases and problems (1980, 1984, 1987), and co-author business communication survey (1988). With the help of "Sir, this is no good": 1592 ~ 1873 ("Sir, Thiswillneverdo": model dunning letter 1592 ~ 1873) "According to your requirements": business. In 1992, she was awarded the "Outstanding Researcher Award" by the Business Exchange Association.

Her research field covers the origin of classroom collective writing, workplace collective writing and bureaucratic writing style in the official documents of the British East India Company from 1600 to 1800.

Her consulting work includes consulting URSGreiner, Ross product department of Abbott Laboratories, FranklinCounty, Ohio Civil Servants Association, AT&T and so on. T), AmericanMedicalAssociation, WesternElectric, Illinois Management Services, Illinois Transportation Department, A.E. Stanley Company, flo- Kang Company, Police Administration College, Firefighters Association and employees of other companies or departments provide personal consultation on the writing of business, technical and administrative official documents. She also designed a complete improvement scheme for JosephT's official document writing. Ryerson, the largest steel sales center in the United States.

She is an interim editor of the bulletin of the Business Exchange Association, and served as the president of the Business Exchange Association from 1994 to 1995. From 1998 to 2000, she was the editor of Business Communication Magazine of Business Communication Association.

From 65438 to 0998, Kitty O. Locke was awarded the MeadaGibbs Outstanding Teacher Award by the Business Communication Association.

Donas. Kenzler (Donna S.)

Professor of English at Iowa State University, USA, mainly engaged in the teaching of rhetoric and career communication plans. As the director of the Institute of Advanced Communication, she visits 150 business and technical communication branches every year. She is also the deputy director of the Center for Excellence in Learning and Teaching at Iowa State University, and is mainly responsible for teaching pedagogy courses, seminars and workshops to students. At the same time, she is also responsible for guiding graduate planning projects and teacher training projects.

Her current research fields mainly focus on pedagogy and ethics. Her book Speech Act Theory and Business Communication Practice, co-authored with HelenEwald, won the AlphaKappaPsi Excellent Paper Award from the Business Communication Association. The book Emancipation Pedagogy in the Department of Service Curriculum and User Development, co-authored by CarolDavid, was included in the Best Essays on Science and Technology Communication, and won the Outstanding Contribution Award for Science and Technology Communication issued by the National Council of English Teachers in the United States.

She also provides consulting services for many organizations, such as the US Air Force, Tracor Consulting Company, Green Engineering Company, Northwest Bell Company, Iowa Talent Recruitment Company, and Iowa Transportation and Campus Employment Company.

She also actively participates in the activities of business exchange associations. At present, she is a member of the Association's Business Practice Committee and Teaching Practice Committee. She also participated in the work of the Special Committee on Professional Ethics and Norms of the Business Exchange Association, which mainly formulated professional ethics statements for various organizations in the United States.

In 2002, Donna was awarded the Mida Gibbs Outstanding Teacher Award by the Business Exchange Association.

Donna and Katie became good friends when they were graduate students at the University of Illinois at Urbana-Champaign. They study under the guidance of the same tutor. Until Kitty died, they were best friends and regarded each other as relatives. In those beautiful days, their favorite topic was business and management communication. They discussed the draft plan for business and management communication, the contents of the 1 version, the changes in subsequent versions and the future plans of the book. Everything in the book-from new inserts and footnotes to changes in the layout of the book-is the result of their frequent conversations. Donna hopes to carry forward Katie's spirit of pursuing Excellence. Business and Management Communication (English version, 8th edition) systematically and comprehensively expounds the importance and complexity of business and management communication, deeply analyzes the reasons that affect the realization of communication, and tries to inspire people to consciously change the traditional thinking mode, make themselves adapt to the situation and become increasingly "international", so as to enhance their competitiveness. "Business and Management Communication" (English version, 8th edition) also gives a comprehensive explanation of various forms of communication, from establishing the starting point, selecting the content, organizing the materials, defining the customers and matters needing attention. A large number of practical cases and examples in the book can make us deeply understand the development trend of international business and get in touch with many general laws of international business communication, which has strong practical guiding significance for China to realize international integration.

Business and Management Communication (English Version, 8th Edition) takes the principle of emphasizing the combination of teaching and practical application, emphasizing practicality and cultivating skills, and has formed three distinctive features:

The content system focuses on written and oral communication in business and management activities, and discusses business communication skills;

The structural arrangement runs through vivid examples, which are fascinating and fascinating;

Practical design is based on commercial practice. Publication instructions

Guide reading

Brief introduction of the author

order

term

The first part is the elements of effective communication.

Chapter 65438 +0 Business Communication, Management and Success /2

Behind the news /3

1. 1 Communication ability equals promotion potential /5

1.2 I don't need to write it myself /5

1.3 Communication at work /6

1.4 communication cost /9

1.5 losses caused by poor communication/10

1.6 benefits of improving communication skills/13

1.7 standards for effective communication/13

1.8 communication trend between enterprises and management/13

1.9 compliance with the convention /24

1.65438+

1. 1 1 Solving problems in business communication /27

1. 12 How to use this book /3 1

This chapter is divided into /3 1

Exercises and questions /33

Chapter 2 information should be suitable for the audience /40

Behind the news /4 1

2. 1 Determination of audience /42

2.2 audience analysis method /43

2.3 Choose the appropriate information transmission channel /49

2.4 Use audience analysis to adjust communication information /5 1

2.5 Application of audience analysis /56

2.6 Audience interests /57

2.7 Written or oral communication for multiple audiences /63

Highlights of this chapter /64

Exercises and Questions /65

Chapter 3 Building a Good Reputation /74

Behind the news /75

3. 1 empathy /76

3.2 Emphasize the positive side /80

3.3 Tone, Power and Politeness /87

3.4 Reduce prejudice in business communication /89

Focus of this chapter /95

Exercises and questions /96

Chapter 4 articles should be easy to understand/104

Behind the news/105

4. 1 Good business and management writing style/106

4.2 Views on the Authenticity of Writing/108

4.3 Evaluation of Copywriting Rules/1 1 1

4.4 improve the style of writing/1 1 1

4.5 10 Skills to make the article easy to understand/11

4.6 readability standards and good writing style/126

4.7 Organizational Preference and Copywriting Style/127

Highlights of this chapter/127

Exercises and questions/128

Chapter V Conception, Writing and Revision/134

Behind the news/135

5. 1 writing methods of excellent authors/136

5.2 Links in the Writing Process/136

5.3 Effective disposable time/138

5.4 Conception, planning and organization of commercial copy/138

5.5 Revision and editing of business copy? And proofreading/140

5.6 Obtaining and Using Feedback Information/144

5.7 Application of official document samples/144

5.8 Overcoming Writing Obstacles/145

Highlights of this chapter/146

Exercises and questions/146

Chapter VI Official Document, Information Display and Visual Material Design/150

Behind the news/15 1

6. 1 Importance of effective design/153

6.2 Design: One of the Links in the Writing Process/153

6.3 Design and Practice/153

6.4 Design Level/154

6.5 page design? Then/155

6.6 Add visual materials/16 1

6.7 When to Apply Visual Materials/163

6.8 Visual material design? Then/163

6.9 Integration of Visual Materials and Characters/17 1

6. 10 data display and chart design/172

6. 1 1 brochure design/178

6. 12 web design/180

6. 13 design scheme usefulness test/18 1

Key points of this chapter/18 1

Exercises and questions/183

The second part is job hunting.

Chapter VII Resume /206

Behind the news /207

7. 1 job hunting schedule /209

7.2 Assess your own strength and interest /2 10

7.3 Using the Internet to find a job /2 10

7.4 How do employers use resumes /2 1 1

7.5 Principles for Preparing Resumes /2 12

7.6 resume type /2 15

7.7 Resume content /2 17

7.8 Reference /228

7.9 Matters not covered in resume /228

7. 10 difficulties in making resumes /229

7. 1 1E-CV /23 1

Beware of blogs and social networking sites /235

7. 13 Integrity issues /235

Highlights of this chapter /236

Exercises and questions /237

Chapter VIII Cover Letter /242

Behind the news /243

8. 1 Difference between cover letter and resume /244

8.2 Ways to Understand Employers and Positions /245

8.3 Content and structure of transmittal letter /248

8.4 E-mail Cover Letter /258

8.5 Shaping professional image /259

Focus of this chapter /262

Exercises and questions /263

Chapter IX Job Interview, Follow-up Communication, Job Recruitment and First Job /270

Behind the news /27 1

9.1265438+20th century interview /272

9.2 Formulation of interview strategy /273

9.3 Interview Preparation /274

9.4 Interview Channels /276

9.5 Interview Practice /277

9.6 Interview Process /277

9.7 Answers to traditional interview questions /280

9.8 Type of interview /285

9.9 Interview Follow-up Communication /288

9. 10 First full-time job /29 1

Focus of this chapter /292

Exercises and questions /293

The third part is the basis of business copy.

Chapter 10 informed copy and positive copy /296

Behind the news /297

10. 1 information overload /299

10.2 public media /299

Writing e-mails, letters and paper memos

10.4 organization of information copy and confirmation copy /302

10.5 informative and affirmative topic sentences /305

10.6 information management in copywriting /307

10.7 Audience interest in informative texts and affirmative texts /308

10.8 end of information copy and confirmation copy /309

10.9 humor in informed copy /309

10. 10 Types of information copy and positive copy /3 10

10. 1 1 case analysis /3 14

Highlights of this chapter /3 18

Exercises and questions /3 19

Chapter 1 1 Negative copying /334

Behind the news /335

1 1. 1 negative copy organization /337

1 1.2 components of negative copy /34 1

1 1.3 Apologize /344

1 1.4 tone of negative copy /347

1 1.5 Alternative strategies to deal with negative situations /348

1 1.6 Film type /348

1 1.7 case study /35 1

Focus of this chapter /354

Exercises and questions /356

Chapter 12 persuasive copy /368

Behind the news /369

12. 1 persuasion scenario analysis /372

12.2 the choice of persuasion strategy /375

12.3 threats are better than persuasion? Reason /375

12.4 direct demand for convincing copy /376

12.5 problem-solving persuasion copy /378

12.6 tone of persuasive copy /388

12.7 Types of persuasive copy /389

12.8 sales copy and financing copy /39 1

12.9 case study /408

Key points of this chapter /4 12

Exercises and questions /4 14

The fourth part of interpersonal communication

Chapter 13 Intercultural Communication /430

Behind the news /43 1

13. 1 global business /433

13.2 diversification of the United States and Canada /434

13.3 culture review method /436

13.4 values, beliefs and customs /437

Nonverbal communication /439

13.6 oral communication /444

13.7 international audience copy /446

13.8 knowledge of international business communication /448

Focus of this chapter /448

Exercises and questions /448

Chapter 14 Teamwork and Collective Writing /456

Behind the news /457

Listen /458

14.2 team communication /460

14.3 diversified team communication /465

14.4 conflict handling /469

14.5 Effective meetings /473

14.6 collective writing /474

Focus of this chapter /477

Exercises and questions /478

Part V Report

15 Chapter Planning, Suggestions and Investigation Report /488

Behind the news /489

15. 1 report type /490

15.2 report preparation schedule /49 1

15.3 definition of problems in the report /492

15.4 writing a proposal /494

15.5 Preparation of progress report /503

15.6 investigation strategies in report writing /507

15.7 original data citation and document notes /5 19

Highlights of this chapter /524

Exercises and questions /526

Chapter 16 data analysis and report writing /534

Behind the news /535

16. 1 effective utilization time /536

16.2 data analysis required for reporting /537

16.3 selection of materials used in the report /544

16.4 data organization used in the report /544

16.5 Effective information statement in the report /553

16.6 writing a formal report /558

Focus of this chapter /577

Exercises and questions /579

Chapter 17 Oral Statement /586

Behind the news /587

Purpose of oral presentation /588

17.2 comparison between written report and oral statement /589

17.3 formulation of statement strategy /590

17.4 report content selection /596

17.5 presentation organization /598

17.6 Implementation of Effective Statements /600

17.7 problem solving /602

17.8 group presentation /603

Focus of this chapter /603

Exercises and questions /605

appendix

Appendix A Format of Letters, Memos and E-mails /6 10

Correct writing of Appendix B /629

Appendix C Case: Manager's Dilemma /655

Note /665

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