Huawei Cloud Zhang Xiuzheng: Working with partners to build an ecosystem to help the high-quality development of the automotive industry

On December 19, the "2021 Zhongguancun Digital Economy Industry Alliance Member Representative Conference and Huawei Beijing City Summit" was successfully held. At the "Leading the Automotive Intelligence Era" summit forum, Zhang Xiuzheng, Vice President of Huawei China and President of Huawei Cloud China, delivered a speech, saying that digital transformation has become the fundamental for high-quality development of every automobile company, and the "new four modernizations" of intelligent In the automobile era, the transformation of automobile companies requires long-term layout and continuous evolution. In this process, Huawei Cloud provides technical empowerment and ecological support to help car companies realize the digital transformation of the entire process of R&D, production and supply chain, marketing, and travel, helping car companies build good cars, sell good cars, and use cars well.

Zhang Xiuzheng, Vice President of Huawei China and President of Huawei Cloud China

In the era of transformation of the automobile industry, digital transformation has become the fundamental for the high-quality development of automobile companies

Currently, The world's automobile industry has entered an era of change. The "new four modernizations" of electrification, intelligence, networking and socialization are becoming the new development trend of the automobile industry, and the traditional automobile industry pattern with a history of hundreds of years has changed. Stepping into the "new four modernizations" smart car era, digital transformation is the only way to go, and the resulting digital transformation will also become a more complex and massive system project. In this regard, Zhang Xiuzheng said that digital transformation has become the fundamental for high-quality development of every automobile company, and automobile companies need long-term layout and continuous evolution.

Zhang Xiuzheng further pointed out that in the process of digital transformation, whether it is the new car-making forces spurred by new energy or the transformation of traditional automobile companies, it is necessary to realize that the nature of automobile companies has changed from "to Product-centric” manufacturers are turning to “user-centric” mobility service providers. According to a report released by IDC, it is predicted that by 2024, more than 71% of new cars shipped globally will be equipped with intelligent network connection systems. The market will gradually mature and the future of mobile travel is here. Under the market boom, the entire automobile and even mobile travel industries will give birth to more new application scenarios in the future, such as robotaxi, driverless minibuses, smart cockpits, etc.

Build good cars, sell good cars, and use cars well, Huawei Cloud fully supports the digital transformation of automobile companies

Embracing the "new four modernizations" trend, automobile companies have begun the process of digital transformation. However, the digital transformation in the era of smart cars is complex and faces various issues such as new business models, travel safety, and industrial ecological restructuring. Zhang Xiuzheng shared his insights on how to seize the development opportunities of the times from three aspects: "building good cars", "selling good cars" and "using good cars".

First of all, the key to building a good car is to realize digital R&D and production. Zhang Xiuzheng said that digitalization has brought a significant change to the added value of the automobile manufacturing value chain, which is that the added value of R&D and production has been greatly improved. Through digital R&D and production, automobile companies have not only solved the problem of building good cars, but also achieved cost reduction and efficiency improvement.

For building good cars, Huawei Cloud integrates technologies and products to launch targeted solutions. During the research and development phase, Huawei Cloud provides technology products and services such as automotive simulation, autonomous driving development, agile software development, and high-performance computing. Enterprises can access computing resources on demand to improve research and development efficiency; during the production stage, Huawei Cloud can provide solutions such as digital factories and smart logistics to help increase yield rates and achieve intelligent factory upgrades.

Secondly, the key to selling good cars is digital marketing. Digital marketing can help automobile companies achieve user growth, maintain user activity, and support business growth. In this regard, Huawei Cloud integrates Huawei's global marketing and digital store marketing experience and opens it to car companies through cloud services to increase user activity and help car companies sell good cars. At the same time, Huawei Cloud provides a BI big data platform that can conduct portrait analysis of target customers and customize mid- and long-term marketing strategies. It can grasp the sales situation through real-time progress management, adjust sales strategies in a timely manner, and assist business personnel to quickly respond to market changes and make accurate decisions.

Finally, the key to making good use of your car is to achieve digital travel.

"To solve digital travel problems, automobile companies must invest in Internet of Vehicles platforms, autonomous driving capabilities, safe travel guarantees, etc. These are what Huawei Cloud is good at." Zhang Xiuzheng said. For travel scenarios, especially mobile travel service scenarios, Huawei Cloud provides Internet of Vehicles platforms, mobile travel services, autonomous driving and other capabilities to help car companies make good use of their cars. Among them, in terms of smart travel, Huawei Cloud provides a wealth of AI services, a one-stop ServiceStage business development platform, and full-stack security services. It can provide a variety of smart algorithms for travel services and accelerate AI development efficiency; in terms of autonomous driving, Huawei Cloud It provides massive, highly scalable storage and computing capabilities, as well as big data components such as Hadoop and Spark, and an AI one-stop development platform ModelArts to help car companies reduce the complexity and cost of deploying development environment infrastructure.

As the fastest growing cloud service provider in the world, Huawei Cloud has achieved breakthroughs in multiple industries. In the automotive industry, 30 automobile manufacturing companies and self-driving travel companies have chosen to "use intelligent services on Huawei Cloud." Build a good car”. In addition, Huawei Cloud also opens up internal platforms and coordinates the capabilities of Huawei process IT, Huawei terminals, and Huawei car BU to serve the innovation and development of car companies. Zhang Xiuzheng said at the end, "Huawei Cloud has always been in awe of its role in assisting the digital transformation of the automotive industry. Especially in industries like automobiles, Huawei Cloud needs to work with upstream and downstream partners in the automotive industry to create an open industrial ecosystem. ** *Together, we will promote the development of the automobile industry and help automobile companies build good cars, sell good cars, and use good cars.”

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