Department personal work plan

departmental personal work plan

Time flies, and it never waits for people. The achievements belong to the past, and a new round of work is coming. Make a good plan and make yourself a more competitive person. Want to learn to make a plan but don't know who to consult? The following is the personal work plan of the department I collected for you. I welcome you to learn from it and hope it will help you.

departmental personal work plan 1

According to the company's total sales of 1 million yuan and 5, sets in Shenzhen in 2xx and the company's channel strategy in 2xx, the following work plans are made:

1. Market analysis

The price war in the air-conditioning market has gradually started for several years. The low-end demand of the secondary and tertiary markets, at the same time, with the continuous improvement of urban construction and people's living standards and the arrival of the product upgrading period, has driven the sustained growth of the primary market, thus driving the expansion of the overall market capacity. The total domestic sales in 2xx reached 19.5 million sets, an increase of 11.4% compared with that in 2xx, and it is expected to reach 25-3 million sets in 2xx. According to industry data, the global market capacity is between 55 million sets and 6 million sets. The market capacity of China is about 38 million sets. According to the division of regional market share capacity, the capacity of Shenzhen air-conditioning market is about 4, sets, and the sales target of 5, sets accounts for about 13% of the market share.

At present, Galanz's market share in Shenzhen air-conditioning market is about 2.8%, but according to industry data, it has been in the stage of "shuffling" in recent years, and the brand market share will be highly centralized. According to the company's strength and 2xx annual product line, it is entirely possible to achieve the company's 2xx annual sales target. There were about 4 air-conditioning brands in China in 2xx, but the number dropped to about 14 in 2xx, with an average annual elimination rate of 32%. By 2xx, under the "encirclement and suppression" of first-line brands such as Gree, Midea and Haier, there were less than 5 brands active in the air-conditioning market in China, with an elimination rate of 6%. LG was accused of dumping by the United States in 2xx; Kelon encountered financial problems and its market share fell sharply. Shinco, Changhong and Oaks have also been adversely affected by enterprises and brands, and their market share has also declined. Japanese brands, such as Panasonic and Mitsubishi, were influenced by Japanese people's strong sentiment of arriving in China in 2xx, and their market share was relatively large. However, Galanz air conditioners have shown a rapid growth trend in the Guangdong market. However, the market base in Shenzhen is relatively weak, the team is still relatively young, and the brand influence needs to be consolidated and expanded. Make the following work plan according to the above situation.

II. Work Planning

According to the above situation, we plan to focus on six tasks in the 2xx annual plan: sales performance according to the annual sales tasks assigned by the company and monthly sales tasks. According to the specific situation of the market. Break it down into monthly, weekly and daily. Break it down into various systems and stores with monthly, weekly and daily sales targets, and complete the sales tasks in each time period. And improve sales performance on the basis of completing the task. The main means are: improving team quality, strengthening team management, carrying out various promotional activities, and formulating reward and punishment system and incentive scheme (according to the market situation and the actual situation of each time period). This work is always focused on the peak season. In the peak sales season, we will carry out strong sales promotion activities for Gome, Suning and other professional home appliance systems, and vigorously promote large-scale terminals.

2. K/A, agent management and relationship maintenance

Effectively manage and maintain the relationship with existing K/A customers, agents or future K/A agents, establish customer files for each K/A customer and agent, understand the pre-sales situation and strength, and spread the company's corporate culture and new products in 2xx. This work was completed at the end of August. Spread it from time to time after the peak season and before the peak season. Understand the basic situation of each K/A and the person in charge of the agent, visit regularly and communicate effectively.

3. Brand and product promotion

Brand and product promotion cooperate with and implement the company's regular brand promotion and product promotion activities from 2xx to 2xx, and plan some publicity activities of public relations with low input cost to enhance the brand image. Such as "Galanz air conditioning health, environmental protection, love my family" and other public welfare activities. If possible, joint promotion with various K/A systems can not only expand the influence, but also establish a good customer relationship. Product promotion mainly includes some "roadshows" or outdoor static exhibitions for product promotion and normal business promotion.

4. Terminal layout (to cooperate with the channel expansion of business lines)

According to the company's sales target in 26, the popularity of channel outlets will be greatly increased. According to this situation, we will actively cooperate with the work of business departments at any time and anywhere, and actively cooperate with the image construction of stores, parks and cabinets in stores (according to the requirements of six atmospheres for the company's booth layout). Actively arrange posts for promotion, sample tracking and product display. This work is carried out according to the needs of the company's business departments. The layout standard is strictly in accordance with the company's unified standards. (adjust in time under special circumstances)

5. Planning and execution of promotional activities

The planning and execution of promotional activities were mainly carried out in the peak season of April and August, 26. Firstly, the company's sales promotion activities were strictly implemented, and secondly, some sales promotion activities were flexibly planned according to the market conditions and competitors' sales promotion activities at that time. Theme ideas to avoid its advantages, attack its disadvantages, according to the company's product advantages and resource advantages, highlight the key points for planning and implementation.

6. Team building, team management and team training are carried out in four stages:

The first stage: August 1st, August 3th. A. Some promoters conduct key investigations and conduct quantitative assessment. Remove some people who are under the ability, and focus on keeping around 4 people for key training. B, formulate relevant team management system, clear power and responsibility and clear scope of work, and improve the work report of promoters. C. Complete the training materials of Galanz air conditioning system.

the second stage is from September 1st to February 1st, -2xx. The second stage is mainly to carry out systematic and intensive training for the main team, coordinate with the company's brand and product promotion activities and plan a series of brand and product promotion activities, and cooperate with business departments to expand outlets, actively carry out terminal layout construction, and maintain effective communication with the original terminals and maintain good terminal relations.

① The training system arranges grading and centralized training for business personnel → Promoter Training Lecturer Promoter

② The weekly meeting is used for centralized training for all promoters. September 1st-October 1st: four sessions of corporate culture training and industry knowledge training. October 1st-October 31st: four sessions of professional knowledge training. November 1st-November 3th: four sessions of promotion skills training. 2xx January 1-January 31: Conduct four sessions of promotional activities and terminal layout training 2xx February 1-February 29: Conduct on-site simulated sales training and on-site testing for all members. And at the end of each month, quantitative assessment is carried out to follow up the sales volume.

the third stage: February 1st-February 29th, 2xx

① It takes one week to recruit promoters according to the demand of the number of outlets, and it takes 1 days to systematically train, assess and screen the new promotion. After a week's trial arrangement of qualified personnel in the store, the promotion of the qualified personnel will be assessed again, and finally the posts and personnel will be determined to ensure that all terminal positions are occupied before March 1.

② All the work is based on the basic work. Stage IV: 2xx. From March 1st to July 31st, the whole Shenzhen market was launched in an all-round way, and all the work focuses on improving sales.

first: follow the supply, ensure the supply is sufficient and the proportion is coordinated, achieve inventory optimization, and try to avoid out-of-stock or out-of-stock phenomena in exercises.

second, recruit and train temporary promoters to prepare for activities and make every effort to build a team that is more effective in all aspects.

third: strictly implement the company's sales strategy and promotion activities, and plan and implement sales promotion activities to stimulate the market and increase sales.

fourth: follow up the promotion gifts and the rational distribution of gifts. Fifth, carry out distribution construction to enhance brand image. Follow-up counseling and supervision. Sixth, carry out quantitative assessment every month. Seventh, decompose the monthly tasks, and decompose the work tasks in strict accordance with the WBS method, so as to achieve interlocking, clear responsibilities, responsibility to people, and work details can not be subdivided.

eighth, use four means of team management: weekly work meeting; Follow-up counseling; Debriefing talk; Report management. Strictly control the team and maintain the stability of the team.

Ninth: Conduct market research, market dynamic analysis and information feedback from time to time, and be a good communicator between enterprises and markets. Make every effort to create a rapid response mechanism.

tenth: coordinate the relationship between agents and distributors. According to the technical and personnel support, go all out to complete the terminal task.

The above is the work plan for 2xx year. If there is any thoughtlessness, please give me more guidance! ! Departmental personal work plan 2

As the ancients said, "Before the soldiers and horses move, food and grass come first." Today's people say: "Ideas determine the way out". The marketing management department will adjust the marketing plan and strategy in time, be brave in pioneering and innovating, strengthen learning, unite and forge ahead, and dare to shoulder the burden; The following work plans are now made:

1. The end of the "xx Ten Years, Thank you very much" activity and the lucky draw

The results of the lucky draw will be announced at the same time in "xx Online", "xx Newspaper" and "xx Evening News", and the awarding ceremony will be held in the marketing center on the first floor of xx Company.

2. Pre-marketing planning of xx and preparation for opening in August

1) Pre-promotion plan and advertising screen of XX are installed in place

2) Confirmation and completion of decoration standard of XX model house

3) Preparation and printing of XX user's floor plan

4) Preparation of XX order agreement and sales contract

5) Preparation of financial collection process and sales contract signing review process;

6) Program planning of opening activities

III. Internal management

(1) Through the assessment of the number of visits and the number of effective customers per month, the sales staff are urged to increase their visits to old customers and expand new customers, so as to increase the number of customers.

(2) through the way of bringing new customers with old customers, the old customers and new customers are given promotion and reward policies, such as sending property management, so as to increase property sales.

(3) Increase internal and external publicity and promotion. Consolidate old customers and develop new customers through marketing, return visit and letter promotion of real estate consultants.

(4) improve the professional quality and skills of employees, strengthen the management within the department, grasp the market situation of project sales in time, and make plans and make timely adjustments in view of the problems in sales work;

(5) Establish customer files, listen to customers' opinions and make timely adjustments;

(6) Implement the target responsibility system of the sales department in the second half of the year, break it down to people according to the actual work situation, and strictly grasp the implementation and completion standards of the work.

(7) The distribution of sales projects of property consultants will be arranged according to their working ability and sales tasks, so as to ensure the stable development of current projects and the stable sales of newly developed projects.

IV. External management

(1) Strengthen the development of individual customers in group purchase promotion and agreement signing, improve the visibility of our company and increase the market share of individual customers outside the system. In developing the individual market, the key point is that Hexi customers

(2) continue to conduct detailed market research in the region, keep abreast of market trends, deeply understand the consumer psychology of customer groups, integrate resources and make adjustment measures in combination with the actual situation of the project. Department personal work plan 3

In order to better carry out the work in this region and make the work carried out in an orderly manner, the off-season of biscuit sales has arrived, and it is necessary to achieve "off-season is peak season". Now, the focus of work in the second quarter (May, June and July are our company's second sales quarters) is listed.

the work in the second quarter mainly focused on the construction of market network, the achievement of sales targets, team management, market research and product presentation.

I. market network construction

purpose: to build a team of dealers who can share the joys and sorrows with the company. Market within kilometers from the company, realizing no blank market.

1. Take stock of the developed markets and screen the customers. High loyalty to the company, can actively cooperate with the company's customers to support. Adjust the customers with poor company loyalty and poor cooperation.

2. In the new market, customers who have a strong intention to the company, but have not decided to cooperate for some reasons, follow up and determine cooperation;

3. In other new markets, choose honest and powerful customers as our distributors. (quickly determine the intended customers by introducing old customers, friends, etc.)

Second, achieve the sales target

Objective: To increase sales and determine the sales direction and focus of customers in April, May and June. Completed sales of 1,. (ten thousand in April, ten thousand in May and ten thousand in June)

1. Enrich the product structure sold by customers. At present, the products shipped by customers are relatively single, so it is difficult to form a product portfolio, and guide customers to reissue the missing items and "punch the product portfolio" in the marketing process;

2. Expand sales channels, guide customers to develop new sales outlets, increase new sales growth points, and operate omni-channel. (schools, Internet cafes, community stores, etc.)

3. Improve the distribution rate, make it convenient for consumers to buy, and also play the role of advertising in outlets. It is necessary to make the market distribution rate reach above 6%.

Third, team management

Purpose: to build an iron sales team and a high-quality dealer team.

1. Continue to "dig deep" for yourself, find out your own shortcomings and deficiencies, and constantly improve and improve yourself. Make the team have a high-quality and demanding "head wolf".

2. In view of the poor initiative and execution of teams in this region, we should strengthen self-management from our own perspective and set an example to strengthen team management in this region. It is necessary to mobilize the enthusiasm of regional managers, at the same time strengthen team execution and build iron discipline.

3. Improve the quality of the whole team, strengthen team training, and buy books, CDs and other training materials (including how to behave and do things, improve market operation skills, etc.).

4. The sales team in this region also includes dealers and their sales teams, so as to improve the quality and sales skills of dealers and their sales teams. In every market, the sales teams of dealers should be trained in business skills.

4. Market research and new product submission

1. Do market research, collect, sort out and analyze the information of competing products, and make a detailed analysis according to the competing products.