Yiwu online celebrity Live Village: 15, anchors join the dream of getting rich, eager to get rich overnight. What do you think?

There are many big cities with a net inflow of population. Many people plunge into the traffic in big cities with visions and dreams for the future, but some people can stay, while others can only leave with their dreams that have become bubbles. Yiwu, known as the world commodity capital, is not a first-tier city, but its population absorption capacity is no less than that of the northern and southern regions.

Beixiazhu Village, located in Yiwu, is 2.2km away from Yiwu International Trade City, with a small area and few streets, but it is the "first live village in online celebrity, China".

With the rising tide of live e-commerce, more than 15, live anchors with goods gathered here. They were sucked into the dream of getting rich in Yiwu, "panning for gold" in the narrow world of Beixiazhu Village, listening to other people's successful legends and ups and downs in the cruel reality.

They don't know whether they will get rich overnight or whether they will leave disappointed, but they hold on to their hopes every day.

The scene of the first village is broadcast live in online celebrity

The permanent population of Yiwu is only over 5,, but the number of migrants is over 1.5 million. When you go there, you will find that the towering buildings are 2 meters high, giving you the illusion of being in a big city. As the first village of e-commerce, the population density of Beixiazhu Village is even more amazing.

The increase in the inflow of people naturally pushed up the house price here, with an average house price of 21, yuan per square meter, exceeding that of some provincial capital cities. Only 99 houses are divided into many single rooms, and a small single room of 15 square meters costs about 15 per month, so moving here requires a high cost of living.

In Beixiazhu Village, you can see people pulling goods in tricycles everywhere. Some people pull goods in tricycles during the day and may go out in Land Rover at night.

Almost every store there has people carrying goods live. Words such as "online celebrity", "Explosion" and "Getting Rich" appear on the signboards of most stores, and the streets are filled with training advertisements such as "Live Training" and "Teacher online celebrity takes you to get rich", attracting the attention of new entrepreneurs.

On the street, there are many anchors who are trying to say advertising words to the camera. Some people perform dances and some people perform jokes, all in order to earn more traffic and bring more goods.

Almost every room in a building is being broadcast live, and there are lots of goods in the room. You don't need a shop to sell these goods, you only need a mobile phone, so it doesn't matter if the room is simple, as long as it is a place where you can broadcast live with goods.

All the people who gather there to rent houses for more than 1, yuan a month are engaged in e-commerce. They know that their quality of life is secondary, and whether they can sell more goods is the key.

in the building where e-commerce gathers, there is a shelf on the stairs of each floor, filled with all kinds of packaged express delivery, and you have to walk sideways every time you pass by.

Yiwu International Trade City, like the heart of this city, provides the survival blood for almost all industries in this place. Beixiazhu Village is an important artery linking the heart, and its unique conditions provide it with "one-stop service" for e-commerce.

here, express delivery can be delivered one by one, and it can be mailed with two wallets, and the logistics will lead to the whole world. As long as you can think of the types of small commodities, Yiwu has everything, and there are enough wholesalers and manufacturers.

There are so many people walking on the road that it is obvious that you can tell which ones have been here for a while and which ones are new. The entrepreneurs who have stayed here for a long time have infinite fatigue and numbness in their eyes, while the newcomers still have light on their faces.

live broadcast legend

every emerging industry can always create an amazing legend at the beginning. For short video live broadcast, the legend lies in the sudden explosion of the live broadcast room, and as the anchor of sales, it became rich overnight, becoming the head of the live broadcast industry, and then embarked on the peak of life.

When a young artist with a guitar first came to Beixiazhu Village, he ate steamed bread for two months because he was short of money. He set up a stall at night and worked as a customer service worker during the day, but it was always difficult to make a living.

Later, I discovered the field of short video live delivery, so I registered my own account, learned to record videos to attract fans, and then delivered goods live. Later, I set a record of selling 35, sweaters in a month, and that wenqing platform became a beacon, attracting many manufacturers to seek cooperation with him.

After a lonely girl from Sichuan came to Yiwu with her husband and her son who owed huge debts, she gradually paid off more than 2 million debts with live broadcast, and enjoyed all kinds of dividends brought by live broadcast, so she took root here.

after a factory girl resigned, she went to Yiwu to sell toys live. One day, the video of the goods suddenly became an explosion, and she earned more than 2, yuan by selling toys in one day.

There are many inspirational legends passed down from mouth to mouth like this. The utensils for cultivating dreams are not only Beishangguang, but also Yiwu. Numerous legends make many people believe that they can be the hero of a successful story one day, so they came to Yiwu one after another and settled in online celebrity Live Village such as Beixiazhu Village to start their dream-chasing journey.

But in fact, many people didn't realize how much they had to pay until they came to Beixiazhu Village.

Most of the people who failed

As far as the rent of Beixiazhu Village is concerned, it is already an inch of land and gold. Many people have left their homes or even left everything to come here, but in the face of a monthly rent of more than 1,5, they have been squeezed out of all their savings before starting a business.

Landlords in Yiwu know that almost all renters come to do e-commerce, so they all charge the rent for one year at a time. After all, it's more convenient, so as not to confiscate the rent next month and people will run away first.

However, this year, physical stores are depressed, and live delivery of goods has become a hot field. More people flock to Yiwu, resulting in a continuous rise in house prices and a general increase in rents.

There are not many people who can persist for a year in the quagmire of Beixiazhu Village. People who pour into this village are often full of pride at first, and finally have to float away like floating dust.

this place may have indeed created many wealth legends, but the success is often a few. Those dreams of "being the next Li Jiaqi" seem to be eroded little by little in the days as fine as needles.

for example, excluding the rent, you need tens of thousands of mobile phones, fill lights and background boards when you broadcast live, but the strength of an anchor to bring goods is often linked to the number of mobile phones. Each mobile phone has an account, and each account has tens of thousands of fans. You can earn a lot of money by doing a live broadcast, but only if you need a lot of investment in the early stage.

There is a successful case. A young man specializes in selling mops by live broadcast. From scratch, he can gradually sell hundreds of thousands of mops every month, but this man is the son of a mop factory owner, and initially invested more than 3, yuan to open the live broadcast market.

Some people's savings are simply not enough to support the investment of rent, equipment, fans on the platform, etc. When they are not enough, they have to borrow from others everywhere, but they often borrow from relatives and friends and online lending platforms, and they still end up with nothing to lose. Because there is a core place for live delivery, that is, fans of accounts.

whether your account can be noticed by more people is the premise of selling goods. If there are only a few people in a live broadcast room, then the anchor will have no effect even if he shouts loudly.

Therefore, what the anchor should do in the early stage is to publish an eye-catching video on the short video platform, and then start to bring the goods, but not everyone has the ability to make videos, and there are only a few accounts with really high clicks.

This has spawned many so-called training institutions. The tuition fees for the first phase range from 3, yuan to 5, yuan, all under the slogan of making people become online celebrity and making them rich overnight.

I really don't know. Anyway, many people pay tuition fees to receive training every day. I don't understand the theory of e-commerce, such as inventory, promotion tools and conversion rate, but I still take notes seriously, hoping that after learning these, I can embark on the road to success in the near future. But when can we see success, who knows.

even if things like renting a house and registering an account are settled, finding suppliers, the most important thing of live broadcast, has become the resistance of many people.

yiwu has the most comprehensive general category of goods in the world, and the ultra-low price of goods does exist, but it is only for customers with large quantities of goods. Yiwu International Trade City is only 2.2 kilometers away from Beixiazhu Village, but they are two completely different worlds.

Shops in the Trade City basically have stable customers, that is, those anchors with tens of thousands of fans. For those small anchors who are not famous, it is very likely that they can't find a supply channel.

Many people come to Beixiazhu Village only to find that online celebrity is not everywhere here, but most of them are people who don't know where the future road leads. These people will gather together to keep warm. The story of others getting rich overnight is an eternal topic, but others' will always belong to others. They say that they must take action if they want to explode the bill, but how to do it, most people will be silent.

after all, the reality is cruel. Some people can become legends, while others have nothing after a long struggle. People are still coming and going in Xiazhu Village in the north, and people wave upon wave after wave. Many people still have a few rays of light in their hearts, struggling in this quagmire day after day.