What does SEM senior manager mean?

SEM is the abbreviation of SearchEngineMarketing, which means search engine marketing in Chinese. The senior manager of SEM is a senior talent who is familiar with the new form of network marketing.

Responsibilities:

1, engaged in research, analysis and planning based on SEM, and responsible for the overall effect of SEM;

2. Lead SEM team to formulate keyword strategy, bidding strategy and SEM budget plan;

3. Study and monitor the practices and changes of competitors' SEM, and put forward the adjustment plan in time;

4. Responsible for the operation and maintenance of SEM and system and the formulation of scheme;

5. Communicate with the search engine media regularly to understand the product changes and use them flexibly in the promotion plan.

Qualifications:

Requirements:

1. Ability to integrate solutions: according to the company's development, integrate marketing solutions based on search engines, and be good at using SEM to cooperate with other content marketing;

2. SEM professional knowledge: familiar with search engine operation mode and data management mode, and responsible for managing the cooperation with search engine data API.

3. Data mining: according to the data report, optimize keyword strategy and delivery strategy.

4. Execution: the ability to complete tasks with high quality in a limited time.

5. communication skills; Internal and external communication and coordination skills.