Summary of Insight into People's Hearts: The Secret of Successful User Interview

As far as this book is concerned, the author thinks it is a good book about user research. As a novice in practical research, I think it is very useful to read this book.

Generally speaking, the first two chapters describe the preparation of attitude, thinking and tools before the interview. The third chapter to the seventh chapter describes the matters needing attention and skills from the overall grasp to the detailed control in the interview process. The last two chapters are the introduction of the work after the interview and investigation. The author thinks that the grasp of user research should start from the whole. This book tells us how to make user interviews more complete and make every interview valuable. So, if you want to know more about the relationship between chapters, please read each chapter carefully, or turn directly to the summary at the end of each chapter. Here is an overview of the whole chapter, which is closely related to the content introduced in the text of each chapter. You can follow this and go back to see what you are interested in.

Next is the understanding of the main contents of each chapter of the author's own book. Share encouragement. The first chapter explains the importance of interview. Interview is of great significance to the personal progress of the design team and each member, all parts of the design process and design awareness. The interactivity of the interview itself allows each team member to open their own world, and in this communication process as an interviewer, they have exercised their empathy ability, that is, empathy. User interviews will produce value at any time: help find opportunities, help optimize and help redesign. User interviews affect the perspective of the problem. The second chapter describes the matters needing attention when establishing the relationship between the interviewer and the interviewer, including what the interviewer should pay attention to in the early stage and what to pay attention to during the interview. It explains some principles to follow, such as giving up your prejudice, paying attention to social etiquette and so on. The third chapter is interview preparation, that is, pay attention to the interview process in advance, and each node has something to pay attention to. At the beginning of the project, set the priority of the goal. Stakeholders were interviewed first. Make clear what you need to know in this interview. When looking for interviewees, we should do a good job of screening questionnaires and use professional recruitment agencies to recruit interviewees. The author recommended Turasy Mutt's book "Remote Investigation". Make a research guide before the interview to record the details that may appear in the interview, turn the "questions to be answered" into "questions to be asked" and list the shooting list in advance. When arranging the interview schedule, we should cooperate with the interviewee's work and rest habits, so as to obtain more real data. After the interview, you should pay a certain amount of remuneration to show your positive thanks. There are also legal issues and privacy issues, and an agreement should be signed with the interviewee before the interview begins. The fourth chapter mainly talks about some skills and tools to help the interview become more enjoyable besides asking questions. The purpose of these AIDS is to enable the interviewer to guide the interviewee to express his true thoughts more effectively. The concept of "participatory observation" is mentioned in the chapter, that is, the task is given to the interviewer and the interviewee gives guidance, that is, observation is made through participation. The fifth chapter shows that the nodes in the whole interview process have certain rules to follow, and the pace of interview progress must be controlled. After arriving at the scene, the interview will have different stages: crossing the threshold-reaffirming the goal-starting to ask questions-accepting embarrassment-critical point-reflection and prediction-ending calmly. Each stage requires you to make special preparations to deal with it, and you need to be familiar with the details of each stage. You should always be on your guard from the beginning to the end of the interview. Respondents may give you valuable information at any time. Julie Peggar mentioned in the chapter that the casual interviewer and the open interview mode without restrictions make the interview go smoothly. The sixth chapter explains in detail the problems and skills that should be paid attention to in the interview, such as keeping silent and recording your thoughts quickly. In the interview work, the best state of the whole person is the state of "flow". The seventh chapter explains in detail the recording content during the interview and the matters needing attention in the recording work. The eighth chapter explains the unexpected situations that may be encountered in the whole interview process, as well as the reflection and sharing after the interview. Chapter 9 tells us the importance and methods of data processing behind interviews and research, as well as some skills to maximize the impact of research.

You can find the four-level catalogue of this book by online search, and you can basically understand the content of each short article by reading the four-level catalogue. )

Some tips in the book:

At the beginning of the project, set the priority of the goal. Stakeholders should be interviewed first-usually users of research results, who are unlikely to participate in the whole survey.

Assignments (such as taking some photos, saving some things, completing a questionnaire or recording a series of activities) provide you with some data before the interview, so that the interviewee can prepare the interview questions in advance.

Remember the "doorknob phenomenon", as the conversation ends, people will suddenly reveal their true feelings. Don't stop recording before you go out.

It's good to know whether the language you use matches the language used by the interviewee, but it doesn't mean that you need to impose your terms on others and test whether they can explain them.

If the interviewee is too talkative, ask yourself whether it's because you lost control of the situation or because you didn't get the information you wanted. If you have to interrupt, please apologize and remind him that you cherish the limited time to communicate with him.

Many skills in the book still need experience to accumulate in practice, and there is a long way to go.