Who are the top 20 research companies in China?

Top 25 Chinese Market Research Companies

1. Ipsos (China) Market Research Consulting Co., Ltd.

Established in 1975, it is currently one of the leading market research consulting companies in the market research consulting industry. The only independent global listed company managed by professional research consultants. IPSOS-ASI, a subsidiary of the group, is the world's largest professional company that provides pre-advertising testing, with subsidiaries in 35 countries around the world and business in more than 100 countries. It has 4 professional brands including IPSOS-ASI (Brand and Advertising Research), IPSOS-Insight (Marketing Research), IPSOS Loyalty (Satisfaction and Loyalty Research) and IPSOS FMC (Forecasting, Modeling and Consulting). The company's homepage is as follows: /.

2. Shanghai AC Nielsen Market Research Company

It mainly provides three major market research services in China: retail research, which covers more than 70 categories of non-durable consumer goods in major cities and towns across the country; Specialized research, including some original research tools such as BASES to predict new product sales, customer satisfaction research (CustomereQTM), Winning BrandsTM to measure brand equity, and advertising testing services, recently launched online research services. The TV ratings data and newspaper advertising cost monitoring it provides have become common indicators in the media and advertising industry. Its research scope covers more than 75 advertising markets across the country.

3. Gallup (China) Consulting Co., Ltd.

A world-renowned opinion polling and business survey/consulting company, Gallup (China) has offices in more than 50 cities and Consumer sampling frames in some rural areas can accurately conduct various national or regional consumer surveys. Since 1994, its ongoing biennial national consumer lifestyle and attitude surveys have used data to accurately and vividly describe the profound changes in China's social and economic life in the past two years.

4. South China International Market Research Company

South China International Market Research Co., Ltd. (RIChina) is a joint venture between RI (South China Market Research Co., Ltd.) and SCMR (International Market Research Group) , it was founded as a perfect combination of local knowledge and international experience. SCMR was established in Guangzhou in 1990. It was China's largest local special market research company at the time and China's first private commercial market research institution, with China's first generation of market researchers. Founded in the UK in 1973, RI is the world's largest dedicated market research group.

5. CCTV Market Research Co., Ltd.

Established in 1995, its main investors are China International Television Corporation and the world-famous market research group TNS. It has the largest media survey in China The network has more than 10 years of experience in surveying TV audience ratings in China and has a research database on China's media market and advertising for eight consecutive years.

6. CCTV-Sofuri Media Research Co., Ltd.

In 1997, CCTV-Sofuri Media was established in cooperation with CCTV Market Research Company and the world-renowned market research group TNS. Research Co., Ltd. (CSM) was established in Beijing. CSM has the world's largest TV audience viewing survey network, with a total sample size of 30,000 households, covering nearly 800 major TV channels across the country. It is mainly committed to professional TV ratings market research and provides uninterrupted TV audience survey services for the Chinese media industry. It has become the largest and most authoritative ratings survey professional company in China.

7. Beijing Huicong International Information Co., Ltd.

Private enterprise, founded in 1992, received IDG venture capital in 1999 and is now listed in Hong Kong. There are currently two major research institutions: HC Research Institute and HC Media Research Center, which are respectively engaged in industry market research and media advertising information monitoring. Currently, they monitor 1,058 types of newspaper and periodical advertising data, including information on more than 40,000 brands and 400,000 advertisers.

The first business information service, with the well-known Huicong Business Information Network, specializing in industry information consulting services and market research, covering more than 20 industries.

8. Guangdong Modern International Market Research Co., Ltd.

Founded in 1995, it is the representative of ESMAR (European Marketing Research Association) in South China and a member of AMA (American Marketing Association). Research products include: customer satisfaction research CSMI, sample monitoring technology SEE, rural research technology CRS, etc. It has accumulated rich experience in several major fields such as pharmaceutical and health care products, home appliances, durable goods and fast moving consumer goods (FMCG).

9. Beijing Huanya Market Research Agency

Affiliated to the Beijing Institute of Foreign Economics and Trade, it has been engaged in professional market survey and research services since 1984. It is the earliest company in China dedicated to market research. One of the independent legal entities. It is a member of the World Public Opinion Research Association, a member of the European Public Opinion and Market Research Association, a member of the American Marketing Association, and one of the first 29 foreign-related survey units in the country.

10. New Generation Market Monitoring Agency Co., Ltd.

Established in 1997, in the same year it cooperated with the British Market Research Bureau and the American Tianmeng Company to establish "China Market and Media Research (CMMS)" The annual continuous survey system is an important part of the 37 international TGI research systems around the world. Main products include China market and media research, media content analysis and web browsing monitoring.

11. Shenzhen Pan-China (AMR) Market Information Company

A subsidiary of Pan-Asia Market Information Company, it was established in 1995 and is headquartered in Shenzhen. It has offices with comprehensive information service capabilities in Beijing, Shanghai, Guangzhou and Wuhan.

12. Beijing Zero Point Research Group

Established in 1992, it is headquartered in Beijing and has branches in Shanghai, Guangzhou and Wuhan. It is one of the early pioneers and market leaders in China's professional research consulting market. It owns "Zero Point Survey" (special market research), "Forward Strategy" (transformation management consulting), "Indicator Data" (research on the consumption culture of exclusive social groups) and "Vision Investment" (standardized investment project selection and operations management services). The main research directions include industry and product research, consumer culture research, social issue research, social group culture research, etc.

13. Xinhuaxin Market Research Consulting Co., Ltd.

Its predecessor was established in 1992 Market Research Division of Sinotrust Commercial Risk Management Co., Ltd. In 2001, Sinotrust was reorganized into Sinotrust Group. Committed to "professional market research, industry integration and marketing consulting". He has rich project experience in the fields of automobiles, telecommunications, IT, medicine and industrial products. He has summarized and developed Sinotrust's independent research models on industry issues, such as Sinotrust Automotive Field Market Research Model, Sinotrust Telecommunications Field Market Research Model, and Sinotrust Industry Research. Model, Sinotrust Pharmaceutical field market research model, etc.

14. Guangdong Datong Market Research Co., Ltd.

Established in 1995 and headquartered in Guangzhou, its main customer is a large American fast-moving consumer goods manufacturer (the company was the first to enter the Chinese market and invest in development) and become its main research supplier in China.

15. Beijing Shaohai Market Research Company

It was founded in 1996 by university researchers. It is headquartered in Beijing and has branches in Shanghai and Guangzhou. It cooperates closely with universities at home and abroad. close. Mainly focused on consumer behavior and psychological research on individual, family and business users.

16. Yaxing Market Research Company

Headquarters are located in Nanjing, with branches in Shanghai and Hangzhou. It is the most influential professional market research organization in China's pharmaceutical and health care products industry. Committed to providing professional market research services to pharmaceutical and health product companies. Founded the special magazine "Marketing Vision" for pharmaceutical and health products, and launched the industry's first professional market research website www.Medi-MR.com (China Pharmaceutical and Health Products Market Research Network).

17. Eastern Market Research

Established in 1992, it is one of the earliest professional market research and consulting organizations in China and one of the most senior Chinese members of the European Association for Market Research (ESOMAR). , the first mainland Chinese member of the American Marketing Association (AMA), and a member of the Qualitative Research Association of America (QRCA). It has been serving the world's and China's top 500 companies such as Procter & Gamble, Motorola, China Telecom, ICI, and Kelon. It is committed to promoting the world's advanced marketing management technology and providing scientific marketing and management consulting services to leading domestic companies in various industries.

18. Sano Market Research Company

Established in 1992, its predecessor was the China Market Research Center affiliated with the National Bureau of Statistics. In 1994, government and enterprises were separated and now it is an independent market research institution. The core departments include the Home Appliance Retail Monitoring Department and the Home Appliance Survey and Research Department, which focus on the home appliance industry; the Communications Retail Monitoring Department and the Communications Survey and Research Department focus on the communications industry.

19. Beijing Open Book Book Market Research Institute

Established in 1998, it cooperates with NielsenBookScan, the world's largest book data provider, to provide professional market information services for the book industry. Now it is The first provider of information and consulting services for the domestic book industry. In July 1998, the "National Book Retail Observation System" (established by selecting the retail data of the most influential 633 bookstore stores in the country) was created. It has formed a complete book retail market database for six consecutive years. A neutral book retail market evaluation system has been established. Currently, the number of books sold in bookstores it monitors accounts for more than 14% of the total number of books sold in the entire book retail market.

20. Beijing Zhongtong Information Consulting Co., Ltd.

Affiliated to Beijing Zhongtong Chengda Information Technology Co., Ltd., its more than 1,000 services involve automobiles, IT, logistics, electromechanical, and Japanese Chemical, pharmaceutical, textile, sports and cultural products and other industries. In August 2001, we successfully developed Zhongtong Intelligence-AIP service, which integrates the advantages of network application technology and the characteristics of traditional information consulting services. It is an all-weather, customized enterprise external information monitoring service with media monitoring as the core. Zhongtong Automotive Mainly market research.

21. Beijing Huatongren Market Information Co., Ltd.

Established in 1992, it is affiliated to the China Statistical Information Consulting Center and is one of the largest commercial information service companies in China. Its credit investigation has 10 years of industry experience, providing customers with customized corporate credit, corporate investigation and market liaison reports of various types. Relying on the good cooperative relationship between the state and various industry authorities, a series of commercial databases from macro to micro have been built. On this basis, a number of high-quality statistical analysis reports and publications have been published: China Economic Statistics Express, "China Market" Yearbook" and "The Best of China's Industry", etc.

22. I DC (International Data Corporation)

A member of the world-famous market consulting and consulting organization IDG Group, dedicated to market research and consulting in the information industry. Data information published by IDC is frequently cited by Wall Street analysts and the media. IDC has entered the Chinese market for more than 10 years and has become the international market research company with the longest history in the domestic industry and the most credible and authoritative information source for the Chinese IT market.

23. Beijing Meiland Information Company

Established in 1994, it is a governing unit of the Audience Research Committee of the China Radio and Television Society and one of the first 29 foreign-related investigation agencies in the country. It has three subsidiaries: media communication strategy consulting, medical consulting and socioeconomic information survey research institute. A group company with branches and offices in 30 provinces, autonomous regions and municipalities across the country.

24. Guangzhou Zhilian Market Research Co., Ltd.

Formerly known as China’s first professional market research company, it was reorganized in 1996 and established the first Sino-foreign joint venture market research company in Guangzhou There are branches in , Shanghai, Beijing, Chengdu, Shenyang and Hong Kong.

It is a member of the "China Over-the-Counter Drug Association", a member of the "Chain Pharmacy Branch of the China Pharmaceutical Business Association", one of the foreign-related investigation units (Category A), and one of the members of ESOMAR. It is the only professional market research organization in China that provides pharmaceutical companies with international standard OTC products and health care product retail outlet research services.

25. Beijing Yuanliu Automobile Market Consulting Co., Ltd.

The first domestic company to provide professional and standardized automobile market research, marketing diagnosis and strategic consulting, and currently the largest automobile market research service company one. The in-house automotive industry database covers a wide range of areas and is updated daily.