Successful experience in sales

Three successful experiences in sales

1. Identify who is the real boss

As a salesperson, when selling products , you must have Sun Wukong’s dazzling eyes. Recognize who the real boss has the power to make purchasing decisions, and don’t waste time and energy by putting too much effort into those who don’t.

About 20 years ago, Mr. Masayuki Kuroiwa, a very famous salesman in Japan, was responsible for completing a transaction.

This matter is not as simple as expected.

Black Rock visited a customer twice, but the conversation did not end. On his third visit, he stayed at the customer's home. It was night, and the night was already deep. Heiyan went to the toilet, and when he returned to the corridor from the toilet, he heard the hoarse voice of an old woman: "Honestly, I'm annoying." The man came the day before yesterday, and he came again today. But he didn't even say "hello" to me. Even if I want to buy something, I will never spend money to buy it from him. I was saving money and was reluctant to buy even an electric blanket. I didn’t have that much money

This old lady is the real boss with financial power!

Heiyan originally thought that The person who makes the purchasing decision should be the 43-year-old head of the household, the eldest son of the old lady. Now. He found the wrong pull. So, he promptly made amends and gave the old lady an electric blanket on her 70th birthday, thereby successfully sealing the deal.

2. Encourage customers to buy more, the better

Salesmen all hope that customers can buy more things, and persuade customers to buy more things than originally planned. Sometimes it is not the selfishness of salesmen to expand sales. Behavior is a friendly suggestion.

Give me an example.

When the salesperson takes a handkerchief from a male customer with a smile, he can persuade the customer to buy more handkerchiefs. Because men's handkerchiefs are more casual and can be discarded at any time, buy an extra pair as a spare. If the salesperson's good advice can impress customers, sales will be greatly increased. The same goes for other everyday utensils such as shoelaces, shaving pours, toothpaste, etc. Some suggestions for customers to buy more are: Mr., it is cheaper to buy a box of instant noodles. ?Would you like the larger size? It's actually more economical. ? (Such as toothpaste, etc.)

For this reason, some business managers always teach salesmen this way:

What should be said: 1. Is buying 6 pairs enough? 2. You need to buy 6 pairs so you can wear something new every day for the next week. 3. Why not bring back 6 pairs? Save yourself the trouble of having to buy them again in the future.

Shouldn’t say: 1. Is buying one pair enough? 2. You need to buy two pairs. 3.Why don't you buy half a dozen.

It can be seen that persuading customers to buy more is also a way of promotion. However, this kind of advice must be sincere and reasonable, otherwise it will have the opposite effect.

3. Passion for customers is the most important

It is said that the way the United States recruits high-paying salesmen is sometimes surprising. Once, a recruiter from an American automobile company took part in the test.

Among them, there was a man named Big Jim who was wearing rough work clothes and a pair of canvas sneakers. As soon as he entered the door and saw the car in the showroom, he shouted: To be honest, tell the truth. Li wanted to sell all these cars! His enthusiasm was noticed by the testers.

When the selection was finally announced, "Big Jim" was selected. When he heard the news, he was shocked. He originally took part in the test to join in the fun, but he didn't expect it to be a mistake. From then on, "Big Jim" stepped into a high-paying car sales position.

This, Big Jem? When he started working, he really wanted to see the Seattle World's Fair. He made enough money from selling the car in the first week of that month to spend two weeks in Seattle. In the last week of the month, I made a lot of money, which was equivalent to the entire monthly income of other staff in the sales department.

His performance proves the discernment of the examiners and selectors. Skills can be learned while doing it, and the most important thing is a person’s potential and passion.

With the enthusiasm of a fire in the desert, big man Jem embarked on the road of making full use of people's talents and showing off their glory. ;