Conditions and steps for opening Xiaohong Bookstore

1. Open the little red book official website. There are business cooperation options in the upper right of official website, including brand number, brand partner, advertising cooperation and investment cooperation.

2. If you want to open a shop in Xiaohongshu, click "Cooperation" and select "Merchant" on the new page. The system will prompt users who don't have an account to register a little red book account first, and then return to the shop application page. After logging in, you can click to open a shop in Xiaohongshu.

3. Upload the information according to the prompts on the shop opening page. After receiving the approved email notice, you need to confirm the contents of the contract, sign the paper contract and send it back. Finally, you will attend the store opening training and be familiar with the platform rules before opening the store.

First of all, Xiaohongshu can't open a shop by himself, but as a company. In other words, if you are only a natural person, you must first register the company in the local industrial and commercial hall.

Then, to open a shop in Xiaohongshu, you need to submit the following materials: manager information, business address (you can't fill it wrong, because contracts and invoices will be sent to this address), mode of trade (domestic or cross-border), and delivery area.

In terms of company qualification, it can provide a business license with three certificates in one. At present, most newly established companies have three certificates in one, namely business license, tax registration certificate and organization code certificate. If there is no integration of the three certificates, it is also possible to provide them separately.

In addition, the company's financial information, such as bank account number, account opening license, tax bank name, account number, tax address, telephone number, etc., should be provided.

How much does it cost to settle in?

Xiaohongshu adopts the charging mode of sales commission+deposit. If you check in, the commission rate will be confirmed at the merchant who signed the contract and applied for check-in.

In Taobao, the deposit of Taobao stores is generally 1000 yuan, while in Xiaohongshu, the deposit of general traders is 20,000 yuan, and the deposit of cross-border traders is 3,500 dollars, and the commission rate is 18%-20%, depending on the contract signed; If you have any questions about the related expenses, you can initiate a complaint according to the system prompt during the contract signing process.

Legal basis:

Measures for the supervision and administration of online transactions

Article 3 Online trading operators shall follow the principles of voluntariness, equality, fairness, honesty and credibility, abide by laws, regulations, rules, business ethics, public order and good customs, participate in market competition fairly, earnestly fulfill their legal obligations, actively assume the main responsibility, and accept supervision from all walks of life.

Article 13 When collecting and using consumers' personal information, online transaction operators shall follow the principles of legality, justice and necessity, clearly state the purpose, method and scope of collecting and using information, and obtain the consent of consumers. When collecting and using consumers' personal information, online transaction operators shall disclose their collection and use rules, and shall not violate laws and regulations and the agreement of both parties to collect and use information.

Online trading operators shall not use general authorization, default authorization, binding with other authorizations, stopping installation and use, etc. Forcing or disguised forcing consumers to agree to collect and use information that is not directly related to business activities. The collection and use of sensitive information such as personal biological characteristics, medical health, financial accounts and personal whereabouts shall be subject to the consent of consumers one by one.

Online trading operators and their staff shall keep the personal information collected strictly confidential, and shall not provide it to any third party, including related parties, without the authorization and consent of the collected person, except for cooperating with the supervision and law enforcement activities according to law.