Work Plan of Marketing Department of Decoration Company

Time flies, and the blink of an eye passes. I believe everyone is full of expectations for the upcoming work and life! It's time to take time out to write a plan. How should we make a plan? The following is the work plan of the marketing department of the decoration company I collected. Welcome to reading. I hope you will like it.

Work Plan of Marketing Department of Decoration Company 1 I. Marketing Department

Only by strengthening market development, combining with the company's strategic layout and further improving the company's marketing network can we lay a solid foundation for the company's business scale in by going up one flight of stairs. Therefore, the work of the marketing department will be completed in the following three ways:

(1) Pay attention to the construction of enterprise talents and enhance the competitiveness of enterprises. Talent is the foundation of enterprise development, and the abundance of marketing personnel plays a vital role in the company's early market development. Therefore, the first task is to establish the marketing department. The marketing department plans to recruit 3 business representatives (for graduates majoring in marketing) and 0 marketing manager (with more than one year's experience in decoration companies, people in the marketing department in the same industry can be encouraged to jump ship through normal recruitment channels). The company will join the company ten days before the official start of work. The company officially started business ten days after being trained by the department manager, assigned tasks to the marketing department, and fed back the information of 30 prospective customers to the company within 30 working days.

(2) Carry out targeted pre-advertising activities in the target market, such as some newly transferred key communities (community delivery information is fed back by marketing personnel), which can be completed with the cooperation of design personnel.

(3) Combining with the sales department of residential quarters, master the telephone number and other detailed information of prospective owners in each residential quarter. Marketers skillfully screen and determine a large number of intended customers through SMS, telephone and other forms to guide customers to have a more detailed understanding and cognition of the company.

Second: the design department

Design is a window that accurately reflects the company's image, and designers are the key to lead customers to reach cooperation with the company. Therefore, in the new year, the design department will make the following adjustments:

(1) Enrich the design team. There are two designers in the company. If the marketing department is enriched and the number of customers grows steadily, the current design strength is far from enough. In the new year, the design department plans to recruit two designers (more than two years of work experience) and three interns (graduates majoring in environmental art design, interior decoration or similar). The manager of the design department is responsible for the recruitment work and completes the subsequent related training work. The company will join the company ten days before the official start of work, and the training time will be ten days. In addition to the professional knowledge of design and the designer's bill negotiation skills, the training content should also be combined with the marketing department to accurately understand the local community information and detailed information to facilitate future work.

(2) According to the working conditions, the department manager arranges internship designers and designers to cooperate with the marketing department to carry out work in the community, intensify the work and improve the work performance.

(3) According to the current situation of the company, the market feedback order is zero, and the signing rate of door-to-door customers is one tenth. Company acquaintances and acquaintances have a higher success rate. Based on the improvement of the marketing department, the design department plans to set the signing rate of the feedback from the marketing department to one tenth in the first month. According to the feedback from 30 prospective customers in the marketing department a month, the number of contracts signed by the design department is three; Because door-to-door customers have the advantages of strong subjective consciousness, clear intention and less competition compared with market customers, the design department plans to set the signing rate of door-to-door customers at two ten thousandths, that is, the number of contracts signed is two; Introducing acquaintances into the company has greater advantages. Except for uncontrollable factors, the design department plans to sign the bill at a ratio of five ten thousandths. To sum up, by analogy, the odd number of signatures of the design department is 6, and the odd number of signatures of the design department in the first month is150,000. After the work of all departments is coordinated and stable, the design department strives to increase the signing rate fed back by the marketing department to two ten thousandths within three months.

Three: Engineering Department

(1) The fixed supervisor is responsible for the construction site, and the tasks and responsibilities are carried out by individuals.

(2) Recruit three construction teams, including at least one or two foreign construction teams. And sign a long-term cooperation contract with the construction team, which is conducive to company management.

(3) Develop a more perfect site management system and reward and punishment system. Strengthen the publicity of the overall image of the construction site, unify the dress of the construction team, pay attention to the cultivation of the team's quality, improve the construction technology, and highlight the unique corporate culture and construction concept.

Four. Company's internal management rectification plan:

(1) job adjustment of administrative personnel. In addition to daily attendance, the management of the company's internal data and customer files, on the basis of making room measurement records and consulting customers at home, we should also assist the marketing department and the design department to track the progress of customer talk.

(2) In the company, except the design department can directly receive customers, other departments only play a guiding role, and don't talk too much about decoration and design with customers. For example, a customer calls the company to inquire about decoration matters, and the administrative staff can say: hello after receiving the call. It's my pleasure to serve you. I am the customer service staff of the company. A moment, please. I'll arrange professional designers in the company's design department to answer your questions. If the customer comes to the store for consultation, the supervisor can say: Hello, please wait in the reception area. The company will arrange professional designers to receive you. The work after that can be handed over to the designer.

(3) The shop belongs to the work area, and all activities unrelated to work are strictly prohibited. Every employee in the company has the responsibility and obligation to maintain the company's image. In the store, except for customers, it is forbidden to use the names of "elder brother" and "elder sister". There are only two names: position or name. Different departments have different division of labor, so every employee should stick to his post. It is forbidden to change jobs during working hours and leave the work area without authorization.

(4) the company's construction management manual, material supplier information, foreman information, contact telephone number, etc. Are kept and managed by the engineering department.

(5) Business reward system is implemented within the company. As long as the company provides customer information and successfully signs the bill, both construction workers and company employees can get corresponding rewards. It not only increases the cohesion of the enterprise, but also inspires every employee of the company to take action, and all the people are soldiers.

(6) If conditions permit, it is necessary to carry out rectification according to the store image, layout and work area of the company.

Work Plan of Marketing Department of Decoration Company 2. Focus of work.

The marketing department of Jixiang Ruyi Decoration Engineering Co., Ltd. is being fully established. At present, the company's business source is mainly advertisers; In view of the current situation that the mainstream marketing mode in the market is community setting, activity promotion and telemarketing, I propose the following departmental planning: the functional department of the marketing department is temporarily divided into three parts: telemarketing department, marketing department and network marketing department.

Telephone marketing department: 6 people are tentatively scheduled, and the team leader responsibility system and daily assessment system are adopted; Marketing department: tentatively 10, directly responsible to the marketing manager, with daily assessment system; Mainly responsible for the planning and implementation of daily residential stagnation tasks and company promotion activities; Network Marketing Department: to be determined;

In addition, according to the operating characteristics of mainstream decoration enterprises and the sales of major competitors, the marketing department has formulated the following work objectives for this year:

① Jixiang Ruyi Decoration Company has a market share of 9 million, ranking among the top companies in the industry 10 Company;

(2) The business volume of the marketing department increased to 80% of the total business volume of the company;

③ Enhance the brand image and appeal of the company.

Second, support and auxiliary work

In order to make up for the shortcomings in the annual work and better achieve this year's work objectives, the following work should be done in the near future.

(A) enrich the members and improve the organization

This year, the marketing department plans to strengthen the staffing of the following positions. Marketing personnel demand plan, professional title, main work content and demand time of the demanding personnel.

Telemarketer 2 is mainly responsible for daily telemarketing from May to 65438+February and assisting in various on-site promotional activities.

Marketing staff 10 is responsible for terminal market development, community building, promotion activities and information arrangement from May to 65438+February.

Network marketing planning 1 to be determined

(two) system specification, professional skills training

The Marketing Department plans to organize training on job skills and system norms from May 20th to 25th, with the following main purposes:

(1) enables marketers to make clear the overall market strategy of the enterprise and unify their thinking and understanding;

(2) Let the marketing personnel master the professional skills suitable for the decoration industry, and truly endow the marketing department with basic post functions such as strategic planning, strategy formulation, market research, and in-depth customer development; ③ Psychological training;

(3) The telemarketing department is stationed in marketing and close to the market.

Starting from June, telemarketers will be stationed in a marketing point in batches and stages, so as to be close to the market and better complete the market expansion.

Third, the key work arrangements

1 performance improvement of marketing department

As the fist department of the marketing department, in order to achieve the 20xx strategic goal and sales plan of the marketing department, I think the business promotion of the marketing department should be realized through four aspects: "development, mining, management and coordination":

Development: After completing sufficient market research, the marketing department will regularly establish key residential areas or residential areas and make long-term development plans, including: pre-sales staff staying in the residential areas and collecting information, on-site centralized promotion activities (the weekend before delivery), daily publicity, the second on-site centralized promotion activities (the delivery date), on-site centralized promotion activities (the time depends on the situation) and on-site marketing personnel.

Digging: Digging deeper consumption capacity of key communities, seeking cooperation with community management offices, investment centers and housing intermediary companies, and holding owners' home improvement forums and other activities as appropriate. And in daily work, send a business person to carry out street sweeping marketing activities, and the target customers are public equipment projects such as roads, small and medium-sized entertainment and consumption places, restaurants and so on.

Management: The Marketing Department conducts management in the form of daily business reports and morning reviews, and conducts learning and mentality encouragement activities irregularly.

Coordination: the daily work of the marketing manager also includes coordinating the internal resources of the company and the cooperation among the marketing department, telephone marketing department and network marketing department.

2 brand promotion

After years of market operation, the company's brand has a certain competitive advantage. In order to quickly and effectively expand our market share and make our brand develop for a long time, we will systematically plan the brand promotion strategy from four aspects: product brand image, decoration market positioning, market network construction and market promotion, with the company's development strategy as the core.

(1) brand image

In order to establish the brand image of auspicious decorative brand in the eyes of the industry and consumers, the company adopts the double-line brand strategy of "star designer+star project", and achieves the purpose of opening up the market through emphasizing and publicizing the brand.

(2) product positioning

By subdividing several package forms, we can locate the package market according to the different market positioning of each package, and then determine the competitive price strategy. For example, our "598 Package" product is targeted at high-end consumers, so it must be able to reflect its distinctive "identity" in price; The positioning of "298" brand products is the working class who pursues general comfort. In terms of price positioning, it is necessary to consider high market pricing+discount to attract consumers' attention on the premise of ensuring quality.

(3) Market network construction

Although the home improvement market is not dominated by channel sales, it is always a very important means to integrate market resources and establish a marketing network. At present, I am considering cooperating with some first-class pure design companies in the market to integrate the resources of both sides: design companies generally do not do home improvement design and construction. If the two sides reach a cooperation, this part of the home improvement business will be handed over to our company and the business commission due to the design company will be returned; In return, our company develops high-end home improvement projects and cooperates with design companies in design strength to meet the needs of high-end customers and achieve a win-win goal.

3 marketing

(1) Actively use the company's internal publicity website and various recruitment websites to promote enterprises and brands.

(2) Publish advertisements and soft articles in provincial and municipal professional newspapers, magazines or TV media to expand brand awareness.

(3) Actively participate in the province-wide trade exhibitions and social welfare activities, and jointly hold various forms of lectures and product promotion meetings with real estate companies, management companies, investment centers and intermediary companies to publicize and display the company and home improvement products.

(4) Carry out various forms of promotional activities with material suppliers to promote contract signing.

Fourth, resource allocation.

1 The following items need to be prepared to complete the marketing activities.

(TBD)

V. Market cost budget (omitted)