Selected planning schemes for Qixi activities.

In order to ensure the smooth development of things or work, it is often necessary to make detailed preparations in advance, and the plan is the method plan obtained before filing a case. How to write a plan to play a better role? I will bring you seven selected tanabata activities planning schemes, I hope you like them!

Tanabata activity planning scheme 1

Activity theme:

The "Tanabata Deep Love" sweet gift package, with multiple gifts, is hot and preemptive.

The seventh day of the seventh lunar month is Valentine's Day in the East.

Tender as water, ritual like a dream, love Tanabata, this life is doomed.

On this sweet tanabata.

What gift should I give my beloved him or her?

Make a special photo album for you,

Record what belongs to you.

Unique sweetness and romance.

Both wedding photo series and photo series can participate in this promotion, and the top 77 can get a -x discount.

Activity time:

August 16, 20__, the first 77 orders are limited, enjoy this preferential right!

Location:

Wedding photography company

Activity description:

Activity settings and gift operations can be changed according to the situation of the studio.

Tanabata activity planning scheme 2

I. Introduction

Flower shop is a beautiful and elegant place, and floral art is the soul of flower shop. Gorgeous flowers convey people's colorful emotions.

Fortunately, our _ _ flower shop has also become an important part of weaving this this beautiful city! Here, we only strive for the fragrant garden, people's bright smiles and bright future!

Tanabata Valentine's Day is coming. This romantic, romantic and charming day is a miracle for our flower shop to create flowers every year, and it is also a day we look forward to.

Second, the target strategy

1, overall goal:

In the Valentine's Day activity of Sanmen Tanabata, the success of the activity will be realized, attracting more customers for the flower shop, getting more people's support and love, and finally achieving benefits.

2. Specific objectives

During the activity, strive for a turnover of more than 20,000 yuan per day for three days, order no less than 200 flowers per day, and send flowers no less than 300 times per day. The total number of scattered flowers is 3000.

III. Purpose of the activity

With the improvement of people's living standards, people's demand for service industry is also developing. Because it caters to the market demand, the flower delivery market has great consumption potential. Although the current consumers are not obvious, with the establishment of the company's brand, the improvement of its reputation and various publicity effects, it will definitely inspire more consumer groups to start. Our team will strive to build a unified and standardized management model and build its own brand. Therefore, we will enhance the brand awareness and reputation of our flower shop and increase our sales through this activity.

Fourth, the active object.

We _ _ this activity is mainly aimed at the people of 16x30. 82.2% of these young people are curious and innovative, which will lead to the consumption boom of this kind of consumer goods.

Verb (short for verb) is the theme of the activity.

"_ _ invites you to spend Tanabata Valentine's Day."

Activity mode of intransitive verbs

(A) determine the partners

In this activity, we can find companies that provide us with bouquets and flower care products to cooperate with and try to get their sponsorship.

(2) Promotion methods

1, flower booking activity _ _ flower distribution project

2. Valentine's Day Theme Flower Exhibition on Tanabata

3, Tanabata Valentine's Day bouquet promotion activities

4, Tanabata Valentine's Day special activities.

5. Short articles related to flower arrangement

Seven. Time and place of activity

(1) Activity time

This activity lasts for x days, that is, x month x day x day x day x day.

(2) Venue

The location of our flower shop activity this time is in front of our flower shop and some nearby universities, cinemas, large entertainment venues, squares, gardens and other places where Valentine's Day couples will go together.

Eight, advertising mode

1, large exhibition board

2. Flyer

3. Logo design, flower shop decoration and layout

4. Website promotion

Nine, preliminary preparation

(1) Personnel arrangement

Before the event, 30 temporary workers (female 19, male 1 1) will be recruited to be responsible for delivery, customer service, bouquet decoration, publicity and selling scattered flowers. It is required that the flower delivery personnel must be familiar with the local environment, so as not to find a place and send flowers late.

We need 8 delivery staff (there are 2 delivery staff and 6 male temporary workers in our store).

It takes two people to answer the phone and place an order online (our original 1 customer service staff and 1 female temporary worker).

5 bouquet decorators (there are 2 bouquet decorators and 3 female temporary workers in our store).

There are 2 publicity people at the door and 5 publicity people on the street (6 temporary workers, 2 women and 5 men, the woman is promoting at the door and the man is promoting nearby under an excuse).

Arrange 14 people to sell loose flowers in nearby universities, cinemas, large entertainment venues, squares, gardens and other places where lovers will go together on Valentine's Day (our store has 1 sales staff, among whom 13 are female temporary workers, and the sales staff will give these 13 temporary workers some training).

In addition to sending temporary workers, other temporary workers can hire some college students who work part-time nearby. The relative cost of college students' part-time jobs is low, so hiring them can reduce the cost.

(2) Material preparation

Before the event, we will carry out various advertising activities, distribute leaflets in the streets and alleys, do a good job in store decoration and publicity, update the flower shop business online, widely accept all kinds of reserved bouquets and online orders, and prepare to supplement enough sources for the public to send and sell flowers, and the items provided by our partners will be packaged into small gifts for the event.

X. medium-term operation

During the activity, consumers can get our vip card when they spend all their money in 99 yuan. No matter new or old customers, all vip customers can only receive one gift with vip card. If customers have any questions about this activity, the sales staff should explain it in detail, and the final interpretation right of this activity lies with our store.

XI。 After surgery

1. Build a customer forum platform on the website, give customers opinions or suggestions on our flower shop activities, solve customers' dissatisfaction with our activities, and then randomly select 10 to send us elaborate gifts.

2. Continue to cooperate with the media for publicity, and use the principle of strike while the iron is hot to further improve the popularity and reputation of our flower shop brand, retain old customers, attract new customers, and raise the sales rate of flower shops to a higher level.

Twelve. cost budgeting

Temporary workers' expenses: 30 people, with an average salary of 3 days per person, 500 yuan.

Store decoration: Replace some old ornaments, from the frontispiece in the store to a red carpet in the store, the decoration of the store is more prominent than that in the store, attracting the desire of passers-by. About 20__ yuan

Advertising fee: a banner of 300 yuan, 10000 leaflets about 800 yuan, and a large exhibition board in Annex I is about 5 pieces a month, each piece is about 8,000 yuan a month.

project cost

Temporary workers' expenses 15000 yuan.

The store is decorated in 20 yuan.

The advertising fee is 4 1 100 yuan.

The total is 58 100 yuan.

XIII. Accident Prevention

1. In order not to be late for sending flowers, we will inform the flower sender to arrive at the destination 5x 15 minutes in advance.

2. In case of government intervention, we will make reasonable coordination and actively cooperate with the government.

3. In case of customer complaints, we will communicate with customers in the most appropriate way, apologize to customers immediately, and take corresponding measures to solve customer dissatisfaction.

Fourteen Effect estimation

1, complete facilities, perfect facilities, to meet customer needs, publicity in place, service to home.

2. It has improved the public's awareness of _ _ flower shop and left a deep impression on the public, just like mentioning gifts and thinking of melatonin. Let consumers talk about sending flowers and first think of our _ _ flower shop; So as to have more loyal and stable customers.

Tanabata activity planning scheme 3

Purpose of the activity: to enhance the brand image, service and brand influence.

Activity time: July 29th, 20__

Theme: Silent Years-Eternal True Love Theme Elements: Classic Valentine's Day Preferential Service

Theme Description: Through the grand theme of Valentine's Day in China, the theme highlights Jin Jiali's warm and romantic service wish to customers.

Venue: theme communication performance in Jinjiali storefront and surrounding areas:

Run through the activities and form the main performance. Effective interactive explanation and content exchange. All supplies are marked. All the publicity performances. Social influence and word-of-mouth communication. Overview of the activity: the expected goal of the activity

Goal 1: Establish a strong brand in jewelry industry with the help of the influence of activities during Tanabata.

Goal 2: Through this activity, the company's image and social reputation will be further enhanced. Activity target: The activity location area is aimed at the crowd. Appeal elements: warmth, romance and carnival.

Activity form: Warm, romantic, carnival and game activities are the main activities, which are in line with the theme of China's classical Valentine's Day on Tanabata. Close the relationship between the company and new and old owners and customers, establish the company's reputation and enhance customers' recognition of the company.

Part II: Specific activity plan

Activity content:

I am happy when I enter the door.

On the day of the event, all former 10 shoppers presented a diamond ring worth 688 yuan. On the day of the event, 65,438+000 colored gold rings in 68 yuan were sold within a limited time. Send a rose.

1: The secret prize of the theme of table tennis exhibition: "Attraction": the most attractive prize.

Organization: Four groups of lucky couples/families were randomly selected from all the people on site. One person in each group is responsible for sucking table tennis from one place to another with a straw, and the other person is responsible for holding a tray or a small basket to hold the sucked table tennis for three minutes. The couple/family who smokes the most is the winner. The competition is divided into two rounds, with four groups in each round, and the winner can get the most attractive prize. Person in charge: on-site host.

The winner can get a beautiful diamond ornament from the company.

2. Beautiful love legend 1) When "fate" comes. Choose customers or owners at random and tell their first wonderful acquaintance with her (him).

Award-winning project: the most beautiful encounter award. Person in charge: on-site host

The winner can get a beautiful diamond ornament from the company.

3. The lady covers the red veil and ties the man. Theme: Our love is so tacit, we won: Best tacit lover award.

Organization: Four couples or lovers were randomly selected. The lady covered her head with a red hijab and tied a bow tie for the masked man. Anyone who peeks is considered to be against the law. The winner is the fastest to cancel the game and the best to play. The competition is divided into two rounds, with four pairs in each round, and the winner can win the best tacit lover award.

Person in charge: on-site host

Competition supervision: The winners who are registered by on-site customers or randomly selected can get a beautiful diamond ornament issued by the company.

Division of publicity stage: the publicity time before the first stage of activities: July 22, 20__

Publicity form: newspapers and mobile phone customers send text messages in groups, and salesmen call customers to participate in activities.

Publicity content: Information transmission elements of the upcoming event: theme, time and place of the event.

Media arrangement: mainly newspapers and short messages.

The specific newspaper media include China Gold Newspaper, Local Evening News, Gem Weekly, Shenzhen Jewelry Network and other media. Newspapers: Publish documents one week in advance. Publicity time after the second activity: July 30, 20__ year. Publicity form: the effect of the soft-text publicity activity is consolidated.

Cost budget item

amount

unit price

total

68 yuan colored gold ring 100 diamond ring (688 yuan)

13 table tennis, 30 DM sheets, 10000 X, 2.

Rose 300 tie 12 5m x 2.5m stage 1.

Tanabata activity planning scheme 4

On the occasion of Chinese Valentine's Day, I picked up my mobile phone to take photos, and played with Weibo WeChat and taste of china Love. Tanabata Weibo/WeChat participation activities kicked off with great enthusiasm!

Just pick up your mobile phone, take a photo in front of __X, write a greeting to your beloved, and forward it to five friends and @__X official Weibo or WeChat, and you will have a chance to get a beautiful gift!

One: Activity time

August 5-August 15 before tanabata.

Two: the theme of the event

I miss you so much in a place called I miss you so much that I want you to write it yourself.

Three: mobile stores

Designated stores in the country shall draw up their own plans.

Fourth, participants.

Official Weibo or WeChat fans

Detailed rules of verb (abbreviation of verb) activity

1. In any store in the activity area, take a photo of your door or take a photo with the store, send the photo to Weibo (WeChat), and write down your blessings at the same time, you will have the opportunity to get a beautiful gift provided by the store;

2. The photos taken should reflect a certain aesthetic feeling;

3. Blessing words should reflect the theme of this activity, as well as the general location of your city and your store;

4. After the forwarding is successful, Weibo and WeChat will be displayed on the mobile phone, and you can enter the store to receive the gift.

Wechat way to participate in miss your Tanabata activities;

Wechat Friends Circle-Take a photo-Confirm (save)-@ Remind who to watch (the visual range is open)-Click Add button-Select more than five friends-Click Finish button-Click Send button-Complete photo sharing.

Tanabata activity planning scheme 5

I. Promotion purpose

Through the theme of "Romantic Tanabata Night", we can firmly grasp the psychology of "having a lover", carry out commodity promotion and publicity activities, attract passengers, improve visibility and achieve the purpose of sales. Vigorously carry out the "price reduction storm" price reduction promotion activities, so that consumers can feel the real price reduction concessions.

Second, the promotion time

August X, 20__ —— August _ _

Third, publicize the agenda.

August X, 20__ —— August _ _

Fourth, the promotion theme

1. Xiu En 'ai, the price reduction is reasonable.

2. Prepare enough gifts for love to announce the world.

Verb (abbreviation of verb) commodity promotion

"Qixi Valentine's Day" is a special festival for lovers to give gifts to each other. Therefore, the theme of commodity promotion should be "sentimental gifts", including ornaments, gifts, tokens of love, flowers, boutique series and so on.

Each store should do a good job in the creative display of goods, highlight key displays, and ensure the highest sales of holiday goods.

1, special price of goods

During Valentine's Day, the overstocked goods in the store will be sorted and classified, and special price areas will be set up. These products can use this activity to protect their capital and make consumers feel really affordable.

2. Theme Exhibition: August X-August _ _

Each store will display the theme of Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of the kitchen window display. If there are no kitchen windows, the storefront can be displayed in a conspicuous position.

Requirements:

A, Valentine's Day theme display, focusing on exquisite ornaments in the store.

B, each shop must pack at least 1 1 set of "jewelry" for theme display.

Six, "deep headdress bouquet"

1, mainly headwear, the current price is 6-7 fold off the original price, and the price tag is handwritten with an eye-catching art pen. Customers who buy jewelry above 80 yuan will be given a flower.

2. Make a price list of "affectionate headdress bouquet"

Prepare packing boxes and wrapping paper in advance, and do a good job of packaging.

3, free delivery service, jewelry requirements exceed 100 yuan, the delivery range does not exceed 2 kilometers.

Seven. Activity promotion:

1, couple balloon collision

Make 100-200 balloons for Valentine's Day atmosphere layout and shopping gifts (arranged by the store itself).

Cost 0. 155 yuan/set.

Step 2 give away your membership card

Anyone who buys Valentine's Day series goods (unlimited amount) can get a membership card. (Time: August 8-13)

Pay attention to the registration of membership card information.

Eight. publicize

In order to strengthen the influence of the event, we should do a good job in publicity and attract more customers to actively participate in holiday promotion. Franchisees are free to choose media locally. Examples: evening paper, TV subtitles, DM delivery, etc.

1, advertising slogan

_ _ Decorations with jumping colors

Bright colors, exquisite workmanship and designs from Korea. Will such ornaments become a fashion again during Valentine's Day? Look at these noble, lovely and beautiful ornaments!

Unusual Valentine's Day

What is the difference? What gift can make a beautiful woman smile? This is a money-saving and decent gift. Please look at the baby ornaments recommended by HAFACE. ...

Nine, store layout

1, prepare enough gifts to make a love announcement.

A. Handwritten posters with artistic pens at the entrance of the store (including specific contents of preferential strategies);

B. a colorful flag: the content is "show love!" The price reduction storm of reasonable price reduction ";

C. purchase or lease heart-shaped balloons for storefront decoration;

2. Hygiene inside and outside counters and storefronts: To be neat, doors and windows must be clean and spotless.

3. It should be specially mentioned here that the service quality must be effectively improved.

X. joint operation

Reach a cooperation agreement with local flower shops to provide goods to each other to increase sales of both parties.

Buy _ _ yuan flowers and give _ _ a piece of jewelry or a membership card;

Buy _ _ yuan ornaments in _ _, and give flowers or discount cards provided by _ _ flower shop.

China Valentine's Day Activity Planning 4

Someone said, "The happiest thing in my life is that no matter how many beautiful women (handsome guys) there are, TA's eyes will always be on me." There is always a lot to say about love, but the moment I saw you, I didn't know where to start. Just like the moment I first met you, I have been deeply involved ever since. ...

Tanabata is coming, _ _ wedding dress will create the perfect moment for you!

Love Tanabata, love life!

You deserve the best of me!

Great program, walking on thin ice. Love TA is actually very simple.

The first step: the attention of love

From now on, the official Weibo: _ _ Wedding Photography will send out an activity Weibo in the Weibo every day. As long as you pay attention to _ _ wedding photography and reply to reprint this article in Weibo on the same day, you will have a chance to get a hug bear from __x yarn photography 188 yuan.

(Note: I will choose the 8th, 28th, 48th, 68th and so on among the customers forwarded to Weibo on the same day. We will send a gift to every 20 customers, and each Weibo account can only receive a gift once. )

Step 2: Call for love.

If you love TA, say it out loud. From now on, the netizens who pay attention to the official Weibo: _ _ wedding photography reprinted _ _ Weibo, the wedding Qixi activity, and at the same time @ Your loved ones can use this article to get a love gift from Weibo: a Swarovski necklace.

Step 3: Love is simple.

Love is very simple, in fact, it doesn't need too much, just on Qixi _ _ wedding photography also gives you a simple love! Just report to the online customer service, and the exclusive 2999 yuan premium package for Tanabata Love will be opened on the same day! Love will last forever!

Step 4: Be grateful for love.

From now on, all netizens who pay attention to Weibo, the official wedding photography website, can enjoy a set of photos with passion and charm worth 888 yuan in summer as long as they find the customer service report of _ _ wedding photography network department and recommend _ _ wedding photography friends.

Step 5: Love is the most beautiful.

Customers who participate in this activity can enjoy the right to shoot the latest international brand wedding dress once by placing an order as long as they report it to online customer service!

Tanabata activity planning scheme 6

I. Theme of the event

Tanabata Seeking Love in Heyuan

Second, the background of the incident

The seventh day of the seventh lunar month, commonly known as "China Valentine's Day", is one of the most romantic festivals in China. Throughout the ages, how many handsome men and beautiful women have wandered around the world with a pure heart and a desire for love, looking for the one they love most?

Yesterday, you may be alone; Yesterday, you were probably looking for someone you love. Yesterday, you may have been sadly intoxicated with the sweetness that has passed away. Today, please speak your sincere monologue bravely; Today, please show your true self bravely.

Here, you may meet, Yue Lao will be a matchmaker and find him/her to accompany you for life! On the occasion of "Chinese Valentine's Day", we will pass on the love classics of the Millennium with our actions and have a romantic night.

III. Purpose of the activity

1. Provide an acquaintance platform for unmarried single men and women in Heyuan.

2. Strengthen and consolidate the company's activity planning ability.

3. Effectively use activities to enhance the brand awareness of Heyuan City Life Network.

Third, the activity time is Tanabata night, that is, the night of August 16, 20 _ (19: 30 ~ 22: 30).

4. The venue of the event is the coffee shop (Baoyuan Bridge).

Verb (abbreviation of verb) is aimed at unmarried single men and women.

The publicity time of intransitive verbs activities lasts for one week (August 10 to August 16).

Seven. Preparations for the event

1. Looking for two party hosts.

2. Commodity purchase: balloons (heart-shaped, round; Purple and pink), ribbons, flowers, candles, cardboard (blue and; Pink), transparent adhesive, double-sided adhesive, chocolate, small gifts (lovers' supplies, such as cups)

3. Prepare the required equipment scissors, microphone, stereo,

4. Collect romantic love songs (lettering)

5. The office staff is responsible for the registration and data management of the participants, and the registration is mainly based on online reply to the registration post.

6. Make the activity number plate (heart-shaped) in advance, with blue cardboard for boys and pink cardboard for girls.

Eight. Activity site layout

Make full use of the coffee shop's own venue, and the venue should be romantic and warm. 2. The colors of the whole room are mainly purple and pink.

3. If space permits, use balloons to form a circular arch at the entrance of the activity.

4. In the venue, decorate every corner of the venue with a purple and pink balloon as a group.

5. Every desktop needs a candle.

6. According to the site environment, visit some flowers (mainly roses)

Nine. activity

1. Staff should distribute number plates to participants and guide them to sit down.

2. The host made an opening speech for this activity.

3. Participants should briefly introduce themselves and give their names. The whole process plan takes 10 minutes.

4. Start to enter the game. A. "Back-to-back love"

(1) The game needs two people as a group, 1 male 1 female, and the host can call the number at will/team up freely.

(2) Two people transport the balloon back to back from the starting point to the finishing point intact.

(3) Time limit 1 min, the one with the most balloons wins.

(4) participate in the game ***4 groups, 2 groups at the same time each time B. "Call of Love"

(1) The game needs 4 people as a group, 2 men and 2 women, and the host can call the number at will/pair up freely.

(2) Four people face each other, and two people turn their backs to the audience. According to the words on the card presented by the host, oral expression can be made appropriately, but the words on the card are not allowed, otherwise it will be invalid; And two people facing the audience guess the words of the card according to their hints.

(3) When the time limit is 5 minutes, the one who guesses the most is victory.

(4) Join the game in 2 ~ 3 groups, one group at a time. After the game, get to know each other by yourself.

X. Activity costs

1. The estimated total cost is 900 yuan. 2. Activity cost: 30 yuan/person.

Planning: Zhong Min, Qiu Qiqi

Tanabata activity planning scheme 7

I. Theme of the event

Tanabata lovers, true love is infinite.

Second, the activity time

20__ _ to _ _ _.

Third, the object of the activity

Aged between 23 and 45, well-dressed, especially women who drive private cars and customers of beauty salons;

Four. Activity content

During the activity, all women can buy a special gift package of "Lovers' Romantic Hearts" (worth 999 yuan) in the beauty salon and give it to their husbands (boyfriends) to fully express their love and thank their husbands (boyfriends) for their support and help over the past year. Beauty salon customers can also promote at the same time (couples can enjoy preferential activities);

Beautiful heart card can enjoy nine major discounts:

1, optional basic nursing items 12 times;

2. You can choose four body care items;

3. Send her husband (boyfriend) a set of "Love Unlimited" customized product gift box (specially packaged);

4. On August 26th, a bouquet of flowers (1 1, the color is your choice) and a box of exquisite chocolates will be presented to the designated person by a special person.

5. Get a special cleanser for women;

6. Give a woman kidney care once;

7. Get a love oath card, participate in the "Best Love Words" selection activity, and have the opportunity to get beautiful prizes;

8. you can get a 10% discount on the same day booking;

Note: If you have been married for more than three years (including three years, subject to the marriage certificate), you can get another 10% discount.

Verb (abbreviation of verb) activity promotion;

1, key publicity time: five days before the event.

2, propaganda means:

A. express mail (subject: letter to a lady);

B, hanging banners (activity theme);

C. Poster posting or X-box display (activity description);

D. newspaper clippings;

E. Female members of beauty salons publicize and ask to bring them to their husbands or boyfriends;

F, others;

Remarks on intransitive verb activities:

1, the leaflet should be inflammatory and infectious, and put forward the most reasonable, romantic and considerate reasons to impress the target audience-Ms.;

2. Focus of publicity: Emphasize that the special package of "Romantic Couples" is the most caring for husbands (boyfriends) and the practical action of love;

3. Make the sales target of the activity, and decompose it into the task index of the corresponding beautician (beauty consultant), and reward according to the achievement rate after the activity.

4. Beauty salons must be properly arranged to create a festive promotion atmosphere and stimulate customers' desire to buy; If there is a notice that "male guests stop", they must be removed during the activity; At the same time, pay attention to the interference of urban management when placing heart-shaped boards outside the store;

5, can be combined with flower shops, western restaurants, women's clothing stores and other businesses to promote, enhance the influence of the event;

Remarks: This scheme is for reference only, and the specific promotion content and implementation details need to be adjusted and supplemented according to the actual situation of business districts and beauty salons.

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