Three articles on personal work plan model of e-commerce

With the development of Internet, e-commerce is gradually emerging. As a sales enterprise, the blue ocean field has broad development prospects. This article is a model essay of e-commerce work plan compiled by me, for your reference only.

E-commerce work plan mode Article 1:

First, online promotion of e-commerce platform

At present, we only have four e-commerce platforms, such as JD.COM. COM Mall, Taobao Mall, Famous Products Exchange and Micro Store "have just been completed. Among them, the date when we signed the "Amazon Mall" has arrived. So I suggest applying for "Tmall Mall" as another interface for us to open a shop.

Tmall mall

Jay Wang Yu is already applying, and it is estimated that all formalities will be completed in one month. We can pay a deposit first, and then we can start decorating the shop. It is expected that in mid-March next year, we will officially launch the activity of upgrading store data.

Jingdong Mall

JD.COM Mall, our current product details page is expected to be completed within 65438+1October 30th. In the future, products of all our platforms will be uploaded according to JD.COM products.

At present, the traffic in JD.COM keeps around 300 people every day. The highest monthly visit in history was 4,747, with 82 orders. Because our current product chain is single, the main products have no obvious promotion efforts. There is no better policy for active products.

Although, we launched several big events in time. But it still reveals that we obviously have too little manpower allocation and the computer allocation can't keep up with our demand for drawing. Time is too fast and many other factors.

Group buying: We can't attend the activities in JD.COM because we don't have good store data. At the same time, the store was not drained in the early stage, but the sales data was increased.

Business category: because the other company doesn't know our products very well, it is not accurate enough in keyword search and presentation. At the same time, the promotion period is not well controlled. The unit price consumption is too high and the overall budget is insufficient.

Here, we don't need to make a detailed analysis of JD.COM Mall. I suggest that JD.COM Mall optimize the product keywords in _ _. Do more explosive products and increase sales promotion in external drainage. Enrich our mainstream products. Among them, the quantity of liquor is increased, because there are only five kinds of liquor at present.

Taobao shopping mall

Taobao Mall, since its opening, for various reasons. Therefore, there is no steady flow in our store, and even no long-term customers make secondary purchases.

_ _ I suggest that Taobao Mall set up a full-time store manager for online maintenance. Because Taobao has a low threshold, there are not many procedures. So I suggest that some famous products, such as Maotai, Wuliangye and Guojiao, can also be promoted online.

For external drainage, I made a detailed account and password. Convenient for the store manager to operate.

Wei branch famous products hui

Micro-stores, famous products, this is a promotional storefront belonging to mobile phones. Among them, the "Famous Brand Exchange" has been renovated in our store.

In _ _ _, it is suggested that famous brands and micro-stores increase their promotion efforts and activities. Do a good job of combining online and offline. Strive to make the brand online and offline.

Online, promote "famous products" through the network and use online products. Increase its exposure and increase the number of online fans. The store itself has done a good job in promoting daily activities and putting goods on shelves. So as to have sales volume and make another service brand with "Famous Features 020".

Second, the annual sales task of the e-commerce platform is 6.5438+0.5 million.

I have always appreciated the phrase "my hair accumulates", and I believe that our famous family is such a team.

Our platform-wide task in _ _ is 654.38+500,000. Despite this factor, it seems to us that 6.5438+0.5 million is just a dream.

But "a person without a dream is a person without hope." A team without dreams can't go far after all. "So in _ _, we set a sales target of 1.5 million for the whole team. I hope that leading comrades and all colleagues, regardless of honor or disgrace, will work together. Take the noble family as the goal of our life-struggle-struggle-try again, try again, try again, try again, try again, try again, try again, try again, try again, try again, try again, try again.

The third is the network promotion of related products of the company, such as (vineyard)

Our company is a comprehensive development company, and our leaders are far-sighted. He is a clever and outstanding man. So our company will have many main projects in the future. Vineyard is one of the new projects we developed in _ _.

In _ _ _, I will combine the advantages of my own network promotion and cooperate with the company's enterprise development. Use the exposure of the network to promote our company's projects. Make more contributions to the company's new projects and bring better economic benefits.

Fourth, Q wine, mobile phone shop and micro-mall have perfect functions and are promoted online.

The PC end and mobile phone end of our Q wine mall have not been fully built, and even put into operation. In _ _ _, I suggested that there should be new directions and development goals on the PC side and the mobile phone side. If we are based on the development of our own unique shopping mall, I will cooperate with my colleagues to build our Q wine shopping mall and strive to go online.

Micro Mall is another new e-commerce initiative of our company this year. I will cooperate with Mr. Wang () to strive for the construction and operation of the micro-mall. Be a service brand with the characteristics of "famous artists".

Verb (abbreviation for verb) Cross-border cooperation

Cross-border cooperation is a good mainstream direction for us to integrate resources, expand capital flow and make common progress. Listing on the "New Third Board" in 2008 is a good entrepreneurial help for our famous family.

In _ _, I will make use of the related enterprises I know in the e-commerce industry to introduce and contact. We drain each other, cooperate with each other and help each other through deposits and points.

Personnel construction of intransitive verbs

As our company is a multi-platform and multi-project company, I hope we can add new personnel to our company on 2 15. Expand our e-commerce team. Introduce more talents for the development of e-commerce in our company. Personnel construction is as follows:

Operation 1-2 people

In _ _, many of our colleagues will leave their jobs and return to school after the internship. So we need new e-commerce talents to operate our e-commerce platform.

Programmer 1-2 people

In _ _ _, our Q wine mall and micro mall needed such talents to build our website. As we all know, building a Q wine mall and a mobile APP requires very professional talents to complete our work. Micro-mall also needs such talents.

Network promotion 1-2 people

After all, we are not pure e-commerce. Our e-commerce platform serves as a window for offline stores. Therefore, it is impossible for us to invest huge energy and economic consumption in promotion expenses and professionalism.

There are many new projects in the development of our company, and the e-commerce platform also needs huge traffic. So I suggest that for the consideration of major projects such as vineyards and famous products fairs. I also hope that there is a possibility of sales.

In _ _ _, we recruited one or two experienced network promoters. Because a person's energy is limited, even if there is a reasonable time allocation. But network promotion needs a long-term accumulation and dedicated energy.

Seven. abstract

2 105 was a pioneering year. We are full of expectations for _ _ _, and we are eager to make progress in _ _ _. In _ _ _ years, all well-known brands of e-commerce platforms will be put into operation. _ _ years, after all, we became the pioneer of exclusive wine industry O2O.

With the joint efforts of general manager Wang () and all my colleagues, we will launch a famous family in _ _ _. Make our contribution.

E-commerce work plan mode Article 2:

With the full popularity of the internet, the establishment of the e-commerce department is an inevitable trend of our company, so the company also plans to complete the establishment of the e-commerce department in the middle of this year.

I. Reasons for the establishment of the Ministry of Commerce

1, the cost of e-commerce is low, which saves a lot of intermediate links in sales;

2. E-commerce is directly oriented to consumers, and information feedback is timely;

3. Extensive contact groups and developed networks make the company's products reach consumers all over the country;

4. Enhance the company's popularity and increase the exposure of the company's products;

5. Wide distribution channels and easy promotion; (Shuxin tea industry is more than 6 million, Zhuyeqing has not been promoted for more than 2 million, and Sipu tea100000) JD.COM

6. Taobao Tmall, JD.COM Mall, Paipai.com, Dangdang.com and other online shopping platforms have been deeply rooted in people's hearts.

7. The company website and Weibo need special personnel to manage and maintain, and the major portals also need professionals to promote them.

Second, the responsibilities of the Ministry of Commerce.

1. Optimize the company's network image, manage and maintain the company's website, update it in time, and provide technical support.

2. Build, operate and manage third-party distribution platforms such as JD.COM Mall, Taobao and Tmall.

3. Expand the online distribution platform and complete the construction of online sales channels.

4. Manage and maintain the Weibo of each enterprise, increase the popularity of Weibo, and update it every day. Send soft articles and company news in major forums and portals to expand the exposure of enterprises.

5. Cooperate with the Marketing Department to complete product design and modification of advertising pictures.

E-commerce work plan mode Article 3:

I. Summary of the work of the Ministry of Electronic Commerce in the first half of the year

_ _ In the first half of the year, the Ministry of Electronic Commerce paid attention to the pivotal role of the Ministry of Electronic Commerce in connecting the preceding with the following, coordinating all parties. Next, on behalf of the Ministry of Electronic Commerce, I will report my work in the past six months as follows:

I. Construction of Network Platform

1. Buy Tianrongxin firewall to make the company's internal and external networks more secure, and at the same time, contact with subsidiaries effectively and conveniently.

2. Configure high-end clients to improve the work efficiency of all departments.

3. Optimize the company's network lines.

Second, the website construction

The e-commerce department has entered the initial stage of website construction. Through this platform, the company can make full use of network resources, carry out e-commerce activities, facilitate communication with customers, establish corporate image and actively seize the market.

Third, the company 400 customer service hotline

In order to facilitate effective contact with subsidiaries, departments and customers, the company opened 400 customer service hotlines. In this way, the company's image has been enhanced, the business application scope of the company has been expanded, the office efficiency has been improved, and the unified development of the company group has entered a new era.

Second, the shortcomings and problems

1. The company's network platform construction is not perfect at present, and it needs to be further improved by using existing network equipment and technology.

2. The company's website construction can't meet the company's requirements now, so we should meet the company's target requirements as soon as possible.

3. At present, the company's customer service phone is in the simple use stage, so all functional modules should be developed to improve work efficiency.

Three. Work plan for the second half of the e-commerce department

1._ _ In the second half of the year, continue to optimize the existing network equipment and lines.

2. Plan to purchase UPS uninterruptible power supply to ensure the normal use of the server. The budget is about 6,543,800 yuan.

2. Website construction, office automation software, e-mail system and customer management system.

2. 1. Website construction has entered the design stage and will soon enter the implementation stage, with a budget of about 25,000 /5 years.

2.2. After the website is completed, implement the website promotion project.

2.3. The office automation software, mail system and customer management platform system are now in the project investigation stage, and the next step is to enter the trial stage, with a budget of about 300,000 yuan.

3. Customer service hotline system

The customer service hotline 400-05 16-66 1 has been opened, and it is currently developing the business of interworking with websites and customer service platforms, and will enter the trial stage in the second half of the year, with a budget of about 6,543,800 yuan.